Indawo 365: Ukulawula ixesha lokhenketho

365 NGOYILO
Ukuze nayiphi na indawo ekusingwa isebenze njengoqoqosho lokhenketho oluluqilima, oluzinzileyo, iziseko zenkqubo elungileyo yoshishino kufuneka zibekho. Okubalulekileyo kukuhambelana kobonelelo kunye nemfuno. Kwimeko yecandelo lezokhenketho, oku kufuna ukuyilwa kwendawo yokufikela “365” enika amava onyaka wonke, ngokwenza njalo kudalwa utyelelo lonyaka wonke.

Ukuphuhliswa kwendawo ekusingwa kuyo engama-365 kubalulekile ukuqinisekisa ukuba ishishini lokhenketho liyakwazi ukuyila nokuzinzisa abaqhubi abaphambili bohlumo loqoqosho noluntu. Ezi ziquka:

• umsebenzi,
• ukwenziwa kwengeniso,
• uphuhliso lweziseko ezingundoqo,
• urhwebo,
• ukuzithemba kubatyali-zimali,
• ubuntu boluntu, kunye
• imbuyekezo kutyalo-mali.

Ubunjineli bendawo ekusingwa kuyo unyaka wonke, leyo ingakhuselekanga kutshintsho kuhambo lokhenketho ngenxa yemozulu kunye/okanye umsebenzi, ifuna ukucaciswa ngononophelo kwamacandelo okhenketho, enza isindululo sisonke sendawo yokusingwa. Ulawulo olucokisekileyo lokuhamba kwabahambi, abo bavela kwiindawo zokuzonwabisa kunye nezoshishino, ziyafuneka unyaka wonke.

Kuba inyani ikukuba - ukunyuka komsebenzi wokhenketho kunokudala umdla, okhuthazayo ophezulu kwimisebenzi yezoqoqosho, kodwa ngaphandle kokuba ukuphakama kugcinwe unyaka wonke, ukwehla kuya kubangela ukuba abantu abasebenza kushishino lwezokhenketho bakhululwe, okukhokelela ekunciphiseni. ingeniso yekhaya, ukonakala kwezoqoqosho, ukuhla kwentlawulo yeenkonzo kunye neefizi zesikolo, kunye nokuncipha kwemfundo yesizukulwana esilandelayo… kude kube lixesha eliphezulu elilandelayo livumela ukuqeshwa kwakhona, imbuyekezo, ukuphinda ubekho, kunye nokwakhiwa ngokutsha.

Isiphumo sothungelwano: ubuthathaka obuthe ngqo, obumangalisayo bomgangatho wentlalo ogcina bonke abantu bendawo bekhuselekile, beshushu, kwaye benethemba.

UKUDALA 365
Okusembindini kobu njineli bama-365, indawo yokusingwa unyaka wonke kukuchongwa kwamacandelo okhenketho olucekethekileyo apho indawo yokufikela inokubonelela ngayo, kwaye ngokufanelekileyo ibe ngabanini, njengeentsika zesindululo sendawo yokusingwa iyonke.

Ukhenketho lweNiche – uphuhliso olusesikweni notyalo-mali kumacandelwana okhenketho ayilwe ngononophelo, ngokuyilayo, kwaye ayilwe ngobuchule ngokucacileyo kwaye akhuthazwayo ukutsala abakhenkethi abanomdla okhethekileyo, osoloko uphucukile – angundoqo ekusekweni kweendawo ezinokhuphiswano, ezinombono.

I-Eco-tourism, i-voluntourism, ukhenketho lwezonyango, ukhenketho lwenkcubeko, ukhenketho lokukhenketha, ukhenketho lwewayini, ukhenketho lwezenkolo - yonke le yimizekelo yamacandelo e-niche apho iindawo zokusingwa ziye zanempembelelo njengeendawo zokusingisa i-gravitas.

Umzekelo:

• I-INDIA, ikhaya le-Ayurveda kwaye ngoku icandelo lokhenketho lwezonyango olukumgangatho wehlabathi;
• INEW ZEALAND, iziko le-100% ye-ecotourism emsulwa;
• UMZANTSI AFRIKA, apho ukhenketho lwenkcubeko luyintsika yendawo ekusingwa kuyo;
• I-SAN FRANCISCO, owazichaza ngokwakhe "iGay Capital yehlabathi;"
• UMZANTSI WEFRANSI, waziwa kwihlabathi jikelele njengeziko lokhenketho olumangalisayo lokutya newayini;
• I-KENYA, ingcamango yokuqala xa ifika kwi-classic, i-safari yothando yaseAfrika;
• I-DUBAI, kunye nonikezelo lwayo lokhenketho lweshishini olusekwe ngokugqwesileyo, lukhuselekile kwincopho yobushushu basehlotyeni;
• I-ALASKA, ikhaya lezinye izikhephe ezigqwesileyo zehlabathi kunye nokubukela iminenga kunye nomkhenkce;
• I-TAHITI, enye yeendawo ezihamba phambili kwiholide yolutsha ehlabathini; kwaye
• ULwandle oluBomvu lwase-Egypt, iMecca yabatshuzi behlabathi.

La macandelwana aba, ngokwenyani, amacandelo oshishino lokhenketho phakathi konikezelo lokhenketho olukhulu. Isindululo sabo sicacile, iinjongo zabo zichazwe ngokucacileyo, abaphulaphuli abajoliswe kubo kunye nokuphendula imiyalezo engundoqo eqingqwe ngokucokisekileyo. Okanye, ubuncinane, kufuneka babe.

Amaxesha amaninzi, nangona kunjalo, amacandelwana okhenketho oluyi-niche aye adalwa njengeeprojekthi zesibini, ezexeshana, okanye ezinobuchule phakathi kwecandelo lokhenketho elikhulu ezihlanganiselwa ukunyuswa kwexabiso lokufika kwazo kuphela. Ezo zehlo zilishwa zifunxa amandla okwenyani okhenketho olukwiniche. Usizi olukhulu njengoko, xa luphuhlisiwe kwaye lwenziwa lusebenze ngokuchanekileyo, i-niche sub-sector, enyanisweni, inokwenza isakhelo esibalulekileyo sokhuphiswano lwendawo yokusingwa kunye noqhakamshelwano lwabahambi.

Iindawo ezinombono, ezo zakha uqoqosho lwabo lwezokhenketho kunye nekamva lokhenketho ngolawulo olucwangcisiweyo olucwangcisiweyo kunye nokuzinikela kwilifa, bayaqaphela ukuba indima yamacandelo e-niche ixabiseke kakhulu kunamanani abawazisayo.

Amacandelo e-Niche akanalo kuphela amandla okugcina umlilo uvutha, angakwazi ngokwenene ukumisela uhlobo lomlilo.

Izibonelelo zabo ziphindwe kathathu:

Okokuqala, kwaye ngokucacileyo, ukhenketho lwe-niche lunceda ukutsala abantu abafikayo. Ngokunxulumana neemarike ekujoliswe kuzo, ukhenketho lweniche luyakwazi ukutsala utyelelo, rhoqo, ngamaxesha abalulekileyo onyaka xa umdla okhethekileyo ukwincopho yawo (okt, umjikelo).

Okwesibini, ukhenketho lwe-niche luvumela ulawulo olusebenzayo lwamaxesha onyaka. Ngokudala kunye nokuvuselela amacandelo e-niche anokuthi atsale ukutyelelwa ngamaxesha aphantsi onyaka, ishishini liyakwazi ukuphakamisa isiseko sengqesho yecandelo kunye nemisebenzi yezoqoqosho, ukugcina uzinzo kunye nempumelelo enxulumene nokhenketho, kunye nemvisiswano yentlalo kunye nomanyano.

Okokugqibela, kunye nokubaluleka kweqhinga elikhethekileyo, ukhenketho lwe-niche luvumela indawo ekusingwa kuyo ukuze kuzuzwe utshintsho olubalulekileyo kwimbono yendawo yokusingwa. Oku kubaluleke ngakumbi kwiindawo zokusingwa ezifuna ukurhoxisa iimbono eziphelelwe lixesha kunye/okanye ezingachanekanga zabahambi (kunye nehlabathi ngokubanzi) malunga nobuzwe, umgangatho kunye nokukwazi.

Umzekelo omangalisayo woku yi-Indiya-iqonda indima ebalulekileyo elinokudlalwa licandelo lezokhenketho ekwakheni isizwe kwikamva ngokwembono yengqesho, iziseko ezingundoqo, utyalo-mali, kunye nokuphelisa intlupheko, urhulumente wenze isibophelelo esicacileyo, esicacileyo, nesibambekayo uphuhliso lwecandelo. Indawo ekuyiwa kuyo - iyamangalisa.

Nangona kunjalo, "i-Incredible India" isajongene nemiceli mngeni ebalulekileyo ngemibono yococeko kunye nobugocigoci bendawo ekuyiwa kuyo. Sele unembali etyebileyo kwimpilontle yendalo kunye nokuphilisa (amayeza e-Ayurvedic) kunye nobuchwephesha obucacileyo phakathi koogqirha bezonyango baseIndiya kunye neenkonzo (ngokufikeleleka kwabo ngokuchasene nezibonelelo zasentshona), urhulumente waseIndiya uchonge ngobulumko ukhenketho lwezonyango njengecandelo eliphambili le-niche. Oku kubekwa phambili ibingeyondlela nje yokutsala abatyeleli abaninzi kunye nokwakha ubulungisa bendawo ekusingwa kuyo - ibiyeyona ndlela inamandla yokuhambisa umyalezo kwihlabathi ukuba i-India icocekile, ikhuselekile, inezakhono, kwaye inobugocigoci. Inyathelo elimangalisayo lokuqhubela phambili ukhenketho.

365, 360 IZIGABA
Ukwenza igalelo ngokusebenzayo, ngokuzinzileyo, nangokufanelekileyo ngezibonelelo ekukhuleni kwendawo ekusingwa kuyo nophuhliso, ukuyilwa kwamacandelo e-niche kufuneka kudlale indima kwisicwangciso-qhinga sokukhula kokhenketho sisonke sesizwe.

Ngokukodwa, uphuhliso lwecandelo le-niche kufuneka lube negalelo elicacileyo kuphuhliso lwecandelo ngegalelo elithe ngqo komnye waba balandelayo abaqhuba ukukhula koqoqosho lokhenketho:

• Ukwanda kwabantu abafikayo,
• Ukunyuka kwesivuno,
• Ukunyuka kotyelelo lonyaka wonke,
• Ukwanda kokusasazeka kwabahambi abangaphandle kweendawo eziphambili zokhenketho,
• Ukonyuka kokulingana kwebhrendi yendawo ekusingwa kuyo,
• Ukwanda kokhuphiswano kwindawo ekusingwa kuyo, kunye
• Ukwanda kokudalwa kwamathuba kubantu bendawo.

Ke ngoko, ngaphambi kokuba uchonge kwaye ufune ukuphuhlisa i-niche, eminye imibuzo enzima kufuneka ibuzwe kubandakanya, phakathi kwezinye izinto:

1. Ixhasa njani le niche:

• Uphawu lwendawo?
• Isantya sokufika?
• Ukutsala abatsha kunye nabaphindayo abahambi?
• Umfanekiso wesizwe/ummandla ngokubanzi?
• Ukuphakamisa ixesha lonyaka eliphantsi?
• Isigunyaziso esikhulu sokhenketho kunye nophuhliso loqoqosho?

2. Ithini indawo ekhuphisanayo ye-niche, kwaye singakwazi ngokusebenzayo, ngokuzinzileyo, nangokukhuphisana ngokuthembekileyo?

3. Ngaba le yindawo esinokuthi sibe nayo?

4. Ngaba sikulungele ukutyala imali kuphuhliso kunye nempumelelo eqhubekayo ye-niche ukuya kwinqanaba loku:

• Ukuyiquka kwiqhinga lokhenketho lendawo?
• Ukubonelela ngezixhobo ezaneleyo neziqhubekayo – iimali, abantu, ulwazi?
• Ukuqulunqwa komgaqo-nkqubo wokuqinisekisa inkxaso yecandelo kuwo onke amanqanaba?

5. Kutheni sikufuna ngokwenene ukwenza oku?

• Ngubani okanye yintoni eyona mpembelelo iphambili?
• Liliphi ilifa eliya kulishiya kukhenketho, kwamanye amacandelo, nakubantu bendawo ekuyiwa kuyo?
• Kwaye kukhuseleke kangakanani ukuzibophelela kuphuhliso lwecandelo le-niche ukusuka kutshintsho lwezopolitiko?

Ukuphendula ngokucingisisayo le mibuzo ingasentla kuya kuqinisekisa ukuba uphuhliso lwecandelo le-niche lusebenza njengesibaso esivumela ikamva lendawo ekuyiwa ukuba livuthe ngokuqaqambileyo… ukuyikhusela ekudalweni kwendawo enokutsha ngokukhawuleza ngamandla kodwa ishiye ngasemva indawo eyonakaliswe ngamadangatye ayo.