Ukhenketho lwaseJamaica UMphathiswa Hon. U-Edmund Bartlett uthi abakhweli beenqanawa abakhwela kwiNorway Bliss, emiselwe ukumisa e-Ocho Rios ngomso, bonke baya kufumana ikomityi yeJamaica Blue Mountain (JBM) Coffee xa befika.
Umqondiso ubonakalisa ukuqala kwenyathelo elitsha, liCandelo loMphathiswa Wezokhenketho kunye nabachaphazelekayo, lokuba i-JBM ibonelelwe ngabo bonke abakhweli beenqanawa behla kwizibuko eliphambili laseJamaica. Kuququzelelwe ukunceda ukwandisa ulwazi lwebrand kunye nokuthengisa ikofu yeprimiyamu ekhuliswe ekuhlaleni kwiimarike zamanye amazwe.
“Ngomso xa ulonwabo lwaseNorway lufika eOcho Rios sizakuqala inkqubo endiyibhengezileyo kunyaka ophelileyo yokuba singcamle ikofu kumazibuko okuhamba ngenqanawa, xa kufika iinqanawa eJamaica. Abahambi beenqanawa abangama-4,000 kunye nabasebenzi abali-1,700 bazakufika ngomso kwaye bazakufumana ikomityi yekofu yethu yaseJamaican, ”utshilo uMphathiswa.
Umphathiswa wenze esi sibhengezo kwangoko namhlanje, ngethuba kusungulwa umnyhadala wesithathu weJamaica Blue Mountain Coffee Festival, kwihotele iKnutsford Court eQonston.
Ukwabelane ukuba inyathelo elitsha lokuthengisa ikofu liza kubandakanya ukuba nemveliso evezwe kuyo yonke iminyhadala yamanye amazwe ethi iSebe lezoKhenketho kunye neBhodi yezokhenketho yaseJamaica bazakuthatha inxaxheba kulo nyaka.
“Sizakufaka iJamaica Blue Mountain Coffee kumalungiselelo entengiso yamashishini azayo. Ngapha koko, siyisebenzise kutshanje kumboniso wethu eJapan.
Ngoku siya eBerlin ngeyoKwindla, siye kwi-ITB, kwaye sizokuseka apho, ukuqala kwamalungiselelo ethu okuva ikofu, nto leyo ngoku eza kuba luphawu lwayo yonke imiboniso yethu yezokhenketho kwimiboniso yorhwebo kwihlabathi liphela, ”utshilo uMphathiswa uBartlett. .
Njengokuba uMphathiswa efuna ukujolisa kwiimarike ezintsha zokundwendwela esi siqithi, uMphathiswa wezoKhenketho wongeze ukuba iJamaica Blue Mountain Coffee Festival iza kuba yinxalenye ebalulekileyo yokwazisa kwabo bafike ngoMatshi.
“Lo mnyhadala asingomcimbi nje kuphela, uyimveliso. Emva kweminyaka emibini, sikwazile ukufunda okuninzi, siphucula izakhono zethu ekudibaniseni olu lungiselelo kwaye silupakisha. Ngoku sikwindawo apho sinokwenza khona le mveliso, enokufakwa kwimarike kwaye iboshwe kwiipakeji zentengiso esiza kuzithengisa kubakhenkethi bethu, utshilo.
Umphathiswa uthe amalinge afana nomnyhadala wecofi wakha uzinzo kwicandelo lezokhenketho ngokudibanisa iminyhadala, amashishini kunye noluntu ngendlela edala imisebenzi, eyakha uqoqosho lwasekhaya kwaye isasaza izibonelelo zokhenketho ngaphaya kweendawo zemveli.
“Ekubhiyozeleni ikofu, siyayibona njengomqhubi omkhulu wentlalo-ntle yezoqoqosho. Ayisiyo kuphela imveliso yorhwebo yokuthumela ngaphandle kunye nokuthengisa ngokubanzi, ayisiyiyo kuphela indlela yokufumana ingeniso kwinani elikhulu lamafama amancinci namakhulu, kodwa ikwayiyo eyenza ukuba eminye imisebenzi yoqoqosho yenzeke kwaye uluhlu olubanzi lokuqeshwa kwenani labanye abantu, ”utshilo.
IJamaica Blue Mountain Coffee Festival ngumnyhadala weentsuku ezintathu wokutyikitya okhokelwa yi-Tourism Linkages Network namanye amaqabane aphambili. Ibandakanya uSuku loRhwebo lwaMafama, uSuku lweMarike kunye neJamaica Blue Mountain Culinary Trail Brunch.
Kunyaka ophelileyo uSuku lweMarike ibingumcimbi othengisiweyo kunye nabaxhasi abangaphezulu kwe-1200. Ibandakanya amaShishini amaKhenketho amaNcinci naPhakathi (i-SMTEs) angama-50 - afana nalawo acoca iimveliso zekofu ezifakwe ikofu njengeesepha, izikhuhluzi zomzimba kunye neebhotile kunye nabavelisi bokutya okumnandi okufakwe ikofu ukusuka kwinkuku ukuya kumnandi.
Umsitho walo nyaka uzakubanjwa nge-20 ukuya kwi-22 kaMatshi, eNewcastle, eSt.
Iindaba ezingakumbi ngeJamaica.
