Sithandwa seminyaka eliwaka sikhumbula umzuzwana kwimbali xa iingoma ezikhalayo zazilawula kwaye kukhutshelwa, amarhe akutsha nje okubuya kukaCrazy Frog abangele iibhiliyoni zeembono kunye nezimvo kuYouTube, 'Uphi?', 'Nceda ubuye', 'Yenza iividiyo ezininzi!'. Idityaniswe nefandom entsha efunyenweyo phakathi kwesizukulwana seTikTok, iCrazy Frog ibuya nezandi zothando kunye ne-nostalgia inika uthotho olutsha lwe-zeitgeist ephazamisa ukuvela.
Okokuqala, ubeka i-rocket phantsi kwe-RUN DMC's classic single 'Tricky', eyiphehlelela ngaphaya kwamaphupha oyena mhambi wabucala osisityebi. Ividiyo, ekhokelwa nguSigfrid Söderberg kunye no-Andreas Wicklund, iphosa umhlobo wethu we-amphibian phezu kwamasango 'weprojekthi yokuhamba kwindawo etyebileyo', i-amphibian hand grenade ephoswe kwindawo yokuqaliswa kohambo lwe-Bezos-Musk ego, ibhombu yentsholongwane ye-anarchic phakathi. ibala lokudlala lebhiliyoni.
I-Crazy Frog yaphuma kwingqondo ye-hive ye-hive yeshishini langaphambili le-noughties kumgubasi wenguqu yedijithali kodwa eyonakalisayo. I-AI, ukusasaza, i-blockchains kunye ne-crypto zonke zahlala ngokumangalisayo ngaphandle kokufikelela kwikamva ledijithali elingachazwanga, xa uWolfgang Boss (ngoku eyi-EVP ye-A&R ye-Sony Music) kunye neqela lemveliso yeVooDoo Umculo kunye no-animator u-Erik Wernquist ovela kwi-Kaktus Films, wenza eyona nto yayingenakwenzeka. zepop superstars.
Emva phayaa ngo-2005, 'Isele' lawisa unogada bakudala beshishini elimiselweyo kunye nendibaniselwano yenkcazelo yopopayi enenkcazo ephezulu kunye nemvelaphi yobuchule obungachazwanga kakuhle. Ezintlanu eziphezulu ezingama-20 ezibethayo kamva, inani loku-1 kumazwe angaphezu kwama-30, elona lithengisiweyo likhulu ngo-2005, elinamacwecwe angaphezu kwesigidi athengisiweyo kwaye ngaphezulu kwe-6 BILIYONI zeembono zika-YouTube i-Crazy Frog iseyinto yenkcubeko. Intshatsheli yentsholongwane yokuqala, uCrazy Frog uye waphakama ngokulawula ifomati yeringithoni yexesha elifutshane kodwa uhlala ebulela yonke indawo kuTik Tok kunye nobukho bukaYouTube buthatha ngaphezulu kwesigidi esi-1 semidlalo yeYouTube yonke imihla.
Ekuqaleni kuka-2021 uCrazy Frog wahluthwa kwiminyaka yakhe elishumi yokuphila impilo entle - aka ngokuhlangeneyo wemillennial amnesia - kwaye wazalwa ngokutsha ezingalweni zesizukulwana esitsha sempembelelo yeTikTok. Kwintwasahlobo ephelileyo isihlenga seeTikTokers ezinezigidi zabalandeli, kubandakanya uKimberly Loaiza (55.2m) kunye noKarla Bustillos (20m), benze imidaniso echongiweyo kwingoma, iFrog yabuya.
Uhlaziywe kwaye uhlaziyekile kubomi bakhe baphakathi kwisabatha kwi-lily-pads, isele ngoku lihlala ngaphakathi kweCrazy Frog Entertainment, icandelo le-Söderberg's Kaktus Film kunye neqela lokuqala elingumvelisi uReinhard Raith, uHenning Reith kunye noWolfgang Boss. Phantsi kwesikhokelo sabo sokuyila icwecwe elitsha libotshelelwe ngo-2022, kunye neengoma eziqhelekileyo, iividiyo, umdlalo ophilayo kunye nothotho lweTV.
