The Amabhaso okuThengisa uBhiya (Ii-CBMAs) zibhengeze ukuba ukhuphiswano lwayo lowama-2021 lwandisa umhla wokugqibela wokungena ngoMatshi 15, 2021. Abaphumeleleyo bazakubhengezwa ngoLwesine, nge-13 kaMeyi, ngo-2021, ngexesha lokusasazwa kwamabhaso asasazekayo omsitho.
"Umdla kunye nomdla ovela kubhiya kwihlabathi liphela uyamangalisa ukusukela oko saya kwihlabathi jikelele kulo nyaka," utshilo uJim McCune, umseki we-CBMAs. “Sinovuyo kakhulu ngoku ukuba ii-CBMAs zimeme i-hard seltzer, cider, kunye ne-mead ukuba bakhuphisane. Kuza kubakho indle! ”
Kwi-2021, i-China kunye ne-Hong Kong-based jaji zijoyine iphaneli yokugweba ye-CBMAs, eyenziwe ngaphezulu kwe-350 ezinye iingcali zeshishini, ukuphonononga amangeniso avela kwihlabathi liphela.
Eyilwe ngo-2019, ii-CBMA kuphela kwenkqubo ezinikezela kwaye zibhiyozela eyona ntengiso ibalaseleyo, kunye namaqela kunye nabantu abasemva kwabo. Ootywala, iiarhente zabo, amagcisa, kunye namaqabane entengiso bonke bayamenywa ukuba benze umsebenzi wabo ophezulu kukhuphiswano.
Umnikezeli ngenkxaso yee-CBMA yi-Hillebrand, inkampani ehamba phambili yokuhambisa iziselo kwihlabathi. "Sonwabe kakhulu ii-CBMAs ziye zandisa inkqubo yamabhaso kumazwe aphesheya," utshilo uPrabh Hans, uVP Domestic Services waseHillebrand North America. "Sinika abathengi beebhiya kwihlabathi liphela kwaye sonwabile kuba ngoku banokwaziwa kwaye babhiyozelwa intengiso kunye noyilo olunxulumene notywala."
Ii-CBMA ezingama-2021 zibandakanya ngaphezulu kweendidi ezingama-30 egubungela yonke imiba yentengiso yotywala- ukusuka kwiilebheli ukuya kwii-logo kunye nokuphathwa kweziphatho ukuya kumagumbi okucoca. Eyona nto intsha intsha kulo nyaka ziindidi ezimbini ezikhethekileyo ezibonisa iminyhadala yakutshanje: “Ukuthengisa ubhubhane,” ejonga intengiso yoqobo eyenziwe ngexesha lokuqhambuka kwe-COVID-19, kunye ne "Amalungelo oluntu," ukubhiyozela abo baxhasa umlo wokulingana kwabo bonke iindlela ezahlukeneyo zokuthengisa kunye noyilo.
Ummandla we-4 i-China ne-Hong Kong Iijaji
Njengoko bekutshiwo, iphaneli yabagwebi ye-CBMA ikhule ibandakanya iingcali zeshishini lotywala ezivela e-China nase-Hong Kong:
UKenneth Ho, uMququzeleli we-Hong Kong Beek Geeks, BeerNBeer.com
UJames Waters, uBrewer / uMcebisi kunye noMlobi, asiabrewersnetwork.com
Neil Playfoot, Umnini weAsiaBeerNetwork
Ungayibona ipaneli yabagwebi epheleleyo apha: https://craftbeermarketingawards.com/2021-judges-panel/
“Njengomnye wabagwebi kwiiMbasa zeWorld Beer kunye neminye imincintiswano emininzi kwimarike yaseAsia, kwangaxeshanye ndingumntu oligcisa kwezentengiso kwidijithali, ndiyavuya ukujoyina ii-CBMAs, kwaye ngethemba lokuba ndingabelana ngobuchule nolwazi lwam ngokudibanisa ubhiya wobugcisa. kunye nokuthengisa! ” utshilo umgwebi we-CBMA uKenneth Ho, ongumseki-ntsebenziswano we "Hong Kong Beer Geeks" kunye nelungu lebhodi ye-Hong Kong Craft Beer Association.
"Ndingumenzi webrewer / i-distiller kunye neveki ngegalelo kwiAsia Brewers Network, ndibhala ingqiqo kunye namanqaku emfundo," utshilo uJames Waters we-CBMA, uBrewer / Consultant / Umbhali weAsiaBrewersNetwork. “Ndizalelwe eNew Jersey, ngoku ndibiza ikhaya laseHong Kong. Ndiyalithanda ithuba lokuba yinxalenye yeminyhadala enjengee-CBMAs kuba indinika ithuba lokudibana nabantu abacinga ngokufanayo kumzi mveliso wethu kwaye ndihlala ndikwazi ukuthatha isiqwenga semfundo ebendingazukuyazi. ”
“Njengompheki wamakhondo omsebenzi, ndizilele kwihlabathi liphela, ukusuka eBermuda ukuya eArmenia, phambi kokuzinza eChina,” utshilo uJaji we-CBMA uNeil Playfoot, uMcebisi wezoBhiya kunye noMnini weAsiaBeerNetwork. “Ukuba ndinendawo yam yobhiya, ndiyathanda ukuhambisana neziganeko ezenzeka ehlabathini. Ukubandakanyeka kwii-CBMA lithuba elihle lokubona ezinye zezona ndawo ziselwayo ehlabathini. ”
Iphaneli engaphezu kwama-350 iingcali ezinempembelelo nezihlonelwayo kwibhiya, kwintengiso, nakwiyilo ziya kugweba udidi ngalunye. Inkqubo yokugweba ye-CBMA yinkqubo yokufumana amanqaku eyidijithali eyomeleleyo, ethembekileyo nebonakalayo. Ukubona uluhlu olupheleleyo lweendidi, ndwendwela https://craftbeermarketingawards.com/categories/
Amangenelo ahlukaniswe aba yimimandla emihlanu kwihlabathi liphela:
• Amazwe aseMerika
E-UK
IYurophu
• I-APAC - iAsia nePasifiki (kubandakanya i-Australia ne-New Zealand)
• I-MENA, iAfrika kunye nangaphaya kwayo
Abaphumeleleyo bafumana ii-CBMAs “Crushie,” eziyilwe yinkampani enye yamabhaso e-NYC eyile imbasa ye-Emmy kunye neMTV Moonman Trophy. IPlatinam neGolide Crushies ziya kunikezelwa kwingingqi nganye. I-Crushie esandula ukuyilwa iya kunikezelwa kwabo bakhetha ukungena ukuze bagwetywe kwinqanaba lehlabathi ukongeza ekuchongweni njengongenelelo lommandla.
Ixesha lokungena
Ixesha lokungena: Novemba 8, 2020-Matshi 15, 2021
Abaphumeleleyo babhengeziwe: Umsitho wamabhaso asasazwayo kunye nokusasaza bukhoma ngoMeyi 13, 2021.
Amangenelo avulelekile kuye nawuphina umntu obandakanyekayo kwintengiso ngaphakathi kwishishini lokwenziwa - kubandakanya i-cider, i-hard seltzer, kunye ne-mead-kwihlabathi liphela. Ngolwazi olongezelelweyo, ndwendwela: https://craftbeermarketingawards.com/
MALUNGA NEEMPAWU ZOKUTHENGISA UBUTHO
I-Craft Beer Marketing Awards yasungulwa ngo-2019 ukunika imbasa kwezona zibalaseleyo kwezentengiso kushishino lokwenziwa kotywala. Ngamahlelo aqala kwezona zilungileyo anokuyila ukuya kwigumbi lokucoca, kunye noyilo lwewebhusayithi oluyimpembelelo kwimpembelelo yemidiya yoluntu yonyaka, kukho ithuba lokubonisa owona msebenzi ubalaseleyo kuyo yonke indawo yentengiso kushishino lokwenziwa kwehlabathi. Ngolwazi oluthe kratya, ndwendwela https://craftbeermarketingawards.com/
INTO ONOKUYITHATHA KWELI NQAKU:
- “As one of the judges in World Beer Awards and many other competitions within the Asia market, at the same time being a professional in Digital Marketing, I am glad to join the CBMAs, and hopefully I can share my expertise and knowledge combining craft beer and marketing.
- I love the opportunity to be a part of events like the CBMAs because it gives me the chance to interact with like-minded people in our industry and always able to take away a piece of education I otherwise might not have known.
- A newly designed Global Crushie will be awarded to those who opt-in to be judged at the global level in addition to being nominated as a regional entry.
