Iziphumo zeCoronavirus: Misa okwesikhashana kodwa ungazirhoxisi izehlo

Kwi Ishishini leMICE, I-Italiya neRoma zinendlela efanelekileyo yokuphumelela: xa injongo yiRoma - kwathiwa phakathi kwezinye izinto kwinkomfa yeendaba - ukunamathela kwiziganeko kudlula umyinge wezinye iinqununu nge-20%. Kodwa iinkokeli zicinga ntoni? impembelelo ye-coronavirus kwishishini?

IRoma ligunya elithe cwaka lophuhliso loqoqosho. Bobabini iRoma kunye neLazio baneempawu ezizodwa. Ngokukodwa, iRoma ayamkelekanga kwaye inika umdla kuphela, kodwa eneneni iphucula iziphumo zemisitho ebanjelwe apho. Yiloo nto uMary Larkin, umongameli we-UFI, umbutho wehlabathi jikelele woshishino lwezorhwebo. I-UFI ibambe iNgqungquthela yayo yeGlobal CEO eRoma ngenani elilinganiselweyo lamadoda nabafazi abali-100 phezulu kwiinkampani eziphezulu ezivela kumazwe angama-37 ephele namhlanje, nge-7 kaFebruwari 2020.

“Ukuba iYurophu yeyona marike yezizwe ngezizwe ngemiboniso yehlabathi, i-Italiya,” utshilo uLarkin, “ngokuqinisekileyo yeyona nto ibalulekileyo, kwaye ndiqinisekile ukuba kulandela umsitho wethu eRome, odibanisa abona bathathi zigqibo banempembelelo kwinkqubo yehlabathi. , iya kuba lithuba eliluncedo lokuthelekisa kunye nokwabelana ngezicwangciso-qhinga zokugcina ukusebenza kwecandelo eliphezulu.”

U-Larkin akazifihlanga iinkxalabo malunga nesiphumo se-coronavirus esiya kuthi sichaphazele ukhenketho kunye necandelo lezorhwebo, kodwa uqhelaniso lwabaququzeleli baseTshayina, wathi, kukuhlehlisa kwaye bangarhoxisi iminyhadala yorhwebo. ezazicetywe ngoFebruwari nangoMatshi.

"I-flywheel yomboniso ayiphulukani namandla ayo nangona kukho utshintsho lwedijithali kunye nobudlelwane obubonakalayo," utshilo uPietro Piccinetti, umphathi oyedwa kunye noGM weFiera Roma. "Amanani aqinisekisa oku: ngo-2018 ngaphezu kwe-4.5 yezigidi zeenkampani zathatha inxaxheba kwimiboniso kwihlabathi jikelele kwiindwendwe ezizigidi ezingama-303 (kuphela eYurophu abathathi-nxaxheba babezizigidi ezili-112 kwaye malunga ne-1.3 yezigidi zababonisi), ngenxa yempembelelo yezoqoqosho eqikelelwa malunga ne-275 Iibhiliyoni zee-euro, igalelo elimalunga ne-167 yeebhiliyoni kwi-GDP yehlabathi.

La ngamanani adizwe ngabaphathi abaphezulu be-UFI, emele yedwa abaququzeleli be-800 abavela kumazwe angama-86 kwihlabathi jikelele. Imiboniso idala imisebenzi, ivelisa ishishini, kwaye yeyona ndawo yokuthengisa ifanelekileyo yokudala unxibelelwano kunye nokuvelisa ubutyebi.

U-Kai Hattendorf AD, UFI, ucinga: "Ukhetho lweRoma luvela kubudlelwane obuqinileyo phakathi kwe-Italiya kunye ne-UFI, njengoko kubonakaliswe yinkomfa yethu yehlabathi ye-2015 eyayibanjelwe eMilan. Namhlanje ke, ilizwe lakho likhumbula i-'Renaissance' yenkongolo enobulungisa enekamva elihle.”

UOnorio Rebecchini, umongameli weConvention Bureau eRome, wathi: “Ndikholelwa ukuba sele sibubonakalisile ubuchule bethu bokulungelelanisa. Ukususela kwi-2017 ukuya namhlanje, icandelo livelise iziganeko ze-15 yezigidi ze-euro ekuthengiseni kwintsimi, kunye nemiphumo emihle kuwo onke amashishini anxulumeneyo. Sisenamathuba amaninzi okuvakalisa nokuguqulela kwigalelo elibambekayo kwikhonkco lokuhlalisa abakhenkethi.”

"I-UFI sisiganeko esisenza sibe nekratshi," watsho uPietro Piccinetti, umlawuli kunye nomphathi jikelele weFiera Roma, "kuba bubungqina besibongozo esinamandla sokuba iRoma inokuqhayisa kwishishini leentlanganiso nakwicandelo lemiboniso ngokubanzi kwaye yazi kanjani."

I-Itali iyaxhamla koku. Okwangoku, imboni yomboniso yaseNtaliyane inezibonda ze-43 ze-2.3 yezigidi zesikwere seemitha zendawo yomboniso, eziye zabamba imicimbi ye-913, apho ngaphezu kwe-200 yesibheno samazwe ngamazwe, kunye nababonisi be-200,000 kunye neendwendwe ezizigidi ze-22, apho i-13 yezigidi imisitho yamazwe ngamazwe, evelisa ingeniso emalunga nama-60 eebhiliyoni zeeyuro, nto leyo ekhokelela phantse kuma-50% okuthunyelwa ngaphandle.

Ngala manani, i-Itali ibambe ngokuqinileyo kwindawo yesine kuluhlu lwamazwe apho imiboniso ibanjelwa khona, emva kwe-USA, China, kunye neJamani.

Iindwendwe ezizigidi ezingama-300 kumashishini azizigidi ezi-4.5

Izibalo zamva nje ze-2018 zibonisa ukuba i-32,000 fairs ibanjwe kwihlabathi jikelele kunye ne-4.5 yezigidi zeenkampani ezibonisayo ezidibana neendwendwe ezingaphezu kwe-300 yezigidi malunga nezakhiwo ze-1,200, zibala kuphela ezo zine-5,000 square metres yendawo yokubonisa.

Lishishini elivelisa imisebenzi ye-3.2 yezigidi, zombini ngokuthe ngqo kunye nokungathanga ngqo, kunye nababonisi kunye neendwendwe ezichitha i-116 yezigidigidi zee-euro. IYurophu ngummandla ohamba phambili kwimiboniso yorhwebo, kunye nababonisi be-1.3 yezigidi kwi-2019 kunye ne-112 yezigidi zeendwendwe kunye neendawo zemiboniso ezigubungela phantse i-16 yezigidi zeemitha zeemitha kwiindawo ze-499.

"I-Italiya ivela kwihlabathi leemiboniso zorhwebo - utshilo uKay Hattendorf - kwingqungquthela yethu ngokukhawuleza safumana inkxaso ebalaseleyo kumaziko". Ngoko iNgqungquthela yeGlobal Ceo ye-UFI yazisa iingcali ezili-100 ezivela kwihlabathi lonke eRoma, kuquka abaququzeleli kunye nabaphathi bezakhiwo, zonke zibizwa ngesimemo nangentlawulo. Imbuyekezo ngokwenene, kuba i-UFI, i-Global Association of the Exhibition Industry, yazalelwa eRoma ngo-1995. Okwangoku imele imibutho ye-800 kunye neenkampani ezivela kumazwe angama-86 kwaye ine-brand yayo kwii-fairs eziliwaka.