- Iindleko ezizinzileyo eziphakamileyo ezibandakanya iirenti zasesitalatweni eziphakamileyo bezinokuthi ziphelise uvimba wemali kwii-arhente zasevenkileni
- Ukuvalwa kweevenkile kwakujongwa njengento ebalulekileyo ukuze abaninzi bahlale behleli nje
- Ukuvalwa kweevenkile ngakumbi kunokwenzeka njengoko ilizwe lingena kwinto ebizwa ngokuba 'yinto entsha yesiqhelo'
I-COVID-19 ikhawulezise ukufakwa kwedijithali kwimodeli yearhente yokuhamba, idala ukuvalwa kweevenkile ngakumbi njengoko ii-arhente zevenkile zitshintsha ukusebenza kwi-intanethi. Oku kukulungelelaniswa okuyimfuneko ekutshintsheni ukhetho lwabathengi.
Ukusinda kwexesha elide kwee-arhente zokuhamba ezivenkileni kuxoxwe ngazo iminyaka eliqela ngenxa yokwanda kokuthandwa kokubhukisha kwi-intanethi. Impumelelo ngo-2021 iya kuxhomekeka kakhulu kumanqanaba alungileyo okungena kwemali, indawo apho ii-arhente zokuhamba nge-intanethi (i-OTAs) ziqhubeka zihamba phambili kwii-arhente zesitayile zesitena kunye nodaka, ngenxa yeemodeli zabo zokukhanya kwe-asethi.
Kuphela yi-17% yabaphenduli behlabathi kuvavanyo lwabathengi lwe-Q3 2019 yoshishino ebhengeze ukuba babhukishele iarhente yokuhamba evenkileni, ebonisa ukuba ngaphambi kwe-COVID-19, ukubhukisha evenkileni kwakusele kuncipha ukuthandwa. Uphando lwakutsha nje ngoDisemba ka-2020 lufumanise ukuba i-47% yabantu abathe baphendula baya kuthenga iimveliso ezininzi kwi-intanethi kunokundwendwela ivenkile kwaye i-60% iya kwenza utshintshiselwano lwebhanki kwi-intanethi 'kwisiqhelo esitsha'.
Ukunqongophala kwengeniso kunye nemfuno ephezulu yokubuyisela imali kuye kwathatha ubuninzi kwii-arhente zokuhamba eziqhelekileyo. Iindleko ezizinzileyo eziphakamileyo ezibandakanya iirenti zasesitalatweni eziphezulu bezinokuthi ziphelise uvimba wemali eziinkozo ngakumbi kwii-arhente zasevenkileni xa kuthelekiswa nee-OTAs. Ukuvalwa kweevenkile bekujongwa njengento ebalulekileyo ukuze uninzi luhlale luhamba ngo-2020 kwaye ezinye zenziwe zisisigxina.
I-STA Travel, ingcali yeenqwelomoya ezithatha ixesha elide kunye neevenkile ezingaphezulu kwama-50 e-UK, kuye kwafuneka ukuba iyeke ukurhweba ngo-Agasti ka-2020 njengoko iindleko zazinyuka ngexesha apho kukho umvuzo omncinci. Iziko leenqwelo moya ivalwe ngama-421 kwezingama-740 zeevenkile zayo ngexesha le-COVID-19, ngelixa iHays Travel ibhengeze ukuba ilindele ukusebenzisa 'i-hybrid' ukubuyela ukuthengisa kunye neevenkile ezivulwa kwakhona kwaye ezinye zihlale zivaliwe ngokunxulumene nemephu yendlela kaRhulumente wase-UK. Uninzi lwabasebenzi babhengeze ukuba bayakuvuyela ukusebenza ekhaya, nto leyo enokubona ukuvalwa kweevenkile ngokusisigxina ngenxa yoko. Umshicileli wabakhenkethi iTUI yeyona yamva nje ukubhengeza ukuba iceba ukuvala amanye amasebe angama-48 ngo-2021. Oku, ukongeza kwiivenkile zeTUI ezili-166 ezazivaliwe ngo-2020, kushiya inkampani inamasebe amalunga nama-314 njengoko ijolise ekwenzeni imisebenzi yayo kwidijithali.
Ngoku ixhomekeke ekusindeni kwezona zinamandla. Ukukhutshwa kogonyo kwihlabathi liphela, kudityaniswa nokukhutshwa kweencwadana zokundwendwela zesitofu sedijithali, kunikeze ithemba eliqaqambileyo kwicandelo lokuhamba. Nangona kunjalo, iindaba zokwahluka okutsha kwe-COVID-19, kudityaniswa nokuvalwa okuthe gqolo kulo lonke elaseYurophu, kubonisa ukuba u-2021 useza kuba ngunyaka ukude kunesiqhelo.
Ii-arhente zokuhamba zasevenkileni zemveli ziye zanda phantsi koxinzelelo lokuphuhlisa iirejista zazo kwi-intanethi ukuze zihlale zikhuphisana kwimarike yehlabathi. Ixabiso eliphantsi elimiselweyo kwii-arhente zokuhamba, ukuguquguquka okukhulu abaya kuba nakho ekukhonzeni indawo yokuhamba kwixesha elizayo. Ke ngoko, ukuvalwa kweevenkile okuninzi kunokwenzeka ukuba kulandele njengoko singena kwinto ebizwa ngokuba 'yesiqhelo esitsha'.
