IChoice Hotels International, Inc., namhlanje isungule ilizwe lonke, iphulo lokuyila lemithombo yeendaba ezininzi elinomxholo othi "Ishishini lethu nguwe." Iphulo liphakamisa inyaniso yabathengi ukuba "ishishini" linokuchazwa ngokubanzi-ukusuka ekudibaneni nabathengi ukucwangcisa ukuhlangana kwakhona kwentsapho.
Uphawu oluphambili lweli phulo kukuguquguquka kwalo. Umgca wethegi omtsha othi “Ishishini Lethu Nguwe” ulungelelaniswa ngokulula ukujolisa ishishini okanye uhambo lokuzonwabisa kwaye uya kuba neempawu ezahlukeneyo kwiipotifoliyo zenkampani kwiminyaka eliqela ezayo.
"'Ishishini lethu nguWe' lisusa ingqwalasela kwinto esiyenzayo njengophawu ibe siyenzela: abantu baseMelika abasebenza nzima kunye nazo zonke izizathu zokuhamba," utshilo. URobert McDowell, igosa eliyintloko lorhwebo, Iihotele zokukhetha. “Kweli hlotyeni, ukuthengisa kwethu kuya kugxininisa umyalezo wokuba abathengi bahlala befumana elona xabiso liphantsi liqinisekisiweyo xa bebhukisha kwaChoiceHotels.com kwaye baphinde bazise abakhenkethi abamanyanisiweyo nabolonwabo kwiComfort 'entsha', engazange ibukeke ngcono."
Kulo nyaka, iindawo zikamabonwakude "Ishishini lethu nguwe" ziza kuba nophawu lwehotele yeComfort. Ithenjwe ngabo bobabini abashishini nabakhenkethi bezolonwabo isithuba esingaphezulu kweminyaka engama-30, iihotele zeComfort kwilizwe lonke ziye zahlaziywa okanye zihlaziywa ngeendawo ezintsha zokwamkela iindwendwe, amagumbi eendwendwe kunye nophawu lwale mihla. Iihotele ezihlengahlengisiweyo zeComfort kunye nelogo zithatha indawo ephambili kweli phulo, oko kuphawula isiganeko esibalulekileyo njengoko uphawu luqhubela phambili $ 2.5 billion, inguqu yeminyaka emininzi ngentsebenziswano nabarhwebi bayo.
Iindawo zikamabonwakude, ezenziwe yi-arhente yokuyila ye-Choice-of-record, Durham, NC-based McKinney, bonisa abakhenkethi abahlukeneyo ababhiyozela usuku oluchithwe kakuhle kwiihotele zeComfort kwilizwe lonke. Iintengiso ziya kuboniswa kwiimarike zelizwe kunye noluhlu olwahlukeneyo lwemithombo yeendaba, kubandakanya umabonwakude, ukusasazwa kwe-intanethi, kunye nevidiyo yedijithali.
Eli phulo liza kuba nepotifoliyo eyohlukeneyo yeeHotele zeChoice, kubandakanywa neeHotele zeCambria, iSleep Inn kunye neQuality Inn, iqinisekisa ukuba iChoice ibonelela ngophawu lwehotele ukuhlangabezana neemfuno zabahambi. Ukongeza, iindwendwe ezibhukisha ngqo kwi-ChoiceHotels.com kwaye zingamalungu enkqubo yokuthembeka ephumelele ibhaso Amalungelo okuKhetha afumana elona xabiso liphantsi, liqinisekisiwe. Amalungu amaLungelo okuKhetha angafumana amanqaku ngokuhlala okufanelekileyo kwiihotele ezinophawu lweChoice kwihlabathi jikelele. Ubulungu basimahla bunikezela ngembuyekezo ekhawulezayo, kubandakanya amanqaku ebhonasi, iimayile zenqwelomoya, okanye iikhredithi zekofu yeprimiyamu okanye iikhredithi zokukhwela ekwabelwana ngazo ngeNkqubo Yakho Eyongezelelweyo.
