Abahambi baseBhritane abadala abangaphantsi kweminyaka engama-40 bajonge ukuthatha iipesenti ezingama-41 ngaphezulu kweeholide ngo-2019 (iiholide ezimbini ezongezelelweyo ngonyaka ngokweavareji) kwaye banyuse iholide yabo ngeepesenti ezingama-20 kwiinyanga ezili-12 ezizayo, ngokutsho kophononongo olutsha.
Umfanekiso wabahambi base-UK oqulunqwe yi-MMGY Global ujonga iimpembelelo zeholide, ukhetho kunye nokuziphatha kwe-13.4 yezigidi zemizi ehambayo e-UK. Uphando lwenziwe ngoJanuwari nangoFebruwari 2019.
Ngaphezulu kwe-2,000 abahambahambayo bezolonwabo abasebenzayo bathathe inxaxheba kwi-survey ye-intanethi ye-25-minute kwaye iimpendulo zabo zahlaziywa kwiibhendi ezintathu zokuvelisa - i-Millennials (abaneminyaka eyi-18-39 kwi-2018); I-Xers (iminyaka eyi-40-53 ngo-2018) kunye ne-Boomers (iminyaka eyi-54-72 ngo-2018).
Ezinye zeendlela zokuziphatha ezibalaseleyo phakathi kwabaphenduli beMillennial balandela ingqiqo-umzekelo, ukuba baxhotyiswe kakhulu kumajelo eendaba ezentlalo kunabalingane babo abadala - kodwa okunye, okumangalisa ngakumbi, iziphumo nazo zatyhilwa. Njengokuba:
• Ngelixa omnye kwabalishumi beMillennials ekhe wathatha iholide yokukhenketha kulo nyaka uphelileyo, ngaphezulu kwesiqingatha babonise umdla wokuhamba ngenqanawa kule minyaka mibini izayo – elona nqanaba linamandla lenjongo kuzo zonke izibiyeli zobudala.
• Iindawo zokuhlala zithandwa kakhulu ngeMillennials kunaseXers okanye iBoomers - iiholide zasekhaya ziya kubalelwa malunga nesiqingatha sohambo olucetyiweyo.
• Phantse isiqingatha seMillennials sibhukishe iholide enye ubuncinane kwi-arhente yohambo kwiinyanga ezili-12 ezidlulileyo – xa kuthelekiswa ngaphaya nje kwekota ye-Xers ne-Boomers.
• Ngelixa isibini kwisithathu seMillennials sikholelwa ukuba i-Brexit iya kuba nempembelelo kwiiholide, esi sizukulwana sibonisa umbono onethemba kakhulu, uninzi lukholelwa ukuba impembelelo kwimigca yokulawula ipasipoti, amazinga otshintshiselwano lwe-GBP kunye neentlawulo ze-airline ziya kuba ngcono kunokuba zibi. Oku kwakwahluke ngokupheleleyo kuqikelelo lwabo bangaphezu kwama-40.
• Phantse ikota yeMillennials yenze ukuthenga okuhambayo okusekelwe ubuncinane ngokuyinxenye kwisithuba somntu onomdla weendaba zoluntu okanye abantu abadumileyo.
Ngaphandle kobu buoyancy malunga neMillennials, amashishini okuhamba akufuneki asuse ingqwalasela kwabo bangaphezulu kwe-40, kuba basakhokela indlela kwiindawo ezininzi. Umnqweno wokufumana iinkcubeko ezahlukeneyo womelele phakathi kwesizukulwana seBoomer xa kufikwa kwiinkuthazo zokuya ekhefini. I-Boomers kunye ne-Xers zibonisa umdla kakhulu ekutyeleleni izindlu zembali kunye neegadi, iimyuziyam, iigadi zezityalo kunye nezidiliya; kwaye ngelixa iMillennials ithanda iinketho zokutyela ezintsha okanye eziphawuleka ngandlela thile, iBoomers sesona sizukulwana sinomdla wokwenza isampulu yokutya okuyinyani okutyiwa ngabantu balapha.
Okubaluleke ngakumbi, ii-Xers kunye neeBoomers ezininzi kuneMillennials zicwangcisa ixesha elide, iiholide zamazwe ngamazwe. Isibini esithathwini seeholide ezizayo ezicwangcisiweyo nguXers ziya kuba phesheya kwaye zihlale ubuncinane iintsuku ezintlanu, kunye neBoomers engekude ngasemva. Kuphela sisiqingatha sohambo iMillennials ezimisele ukuluthatha iyakuzalisekisa iiparamitha ezifanayo.
Ukuhamba kosapho yayiyenye indawo uphando olujongwe kuyo. Iiakhawunti zokuhamba kosapho malunga nekota yohambo oluthathwe ngabakhenkethi base-UK, kunye no-Xers ekunokwenzeka ukuba ahambe nabantwana. Xa kuziwa ekuthathweni kwezigqibo, kubonakala ngathi abantwana banesandla esiphezulu - ubuncinane isibini kwisithathu sathi abantwana banempembelelo kwindawo abasingise kuyo kunye nokukhetha iihotele kwaye abane kwabahlanu bathi baphembelele ukucwangciswa kwemisebenzi yemihla ngemihla.
“Uphando lungqina ukuba abakhenkethi base-UK babo bonke ubudala bazigqala iiholide njengotyalo-mali oluyimfuneko kumgangatho wobomi babo; kwaye imeko iqaqambile ngakumbi xa sijonga elona qela lincinci labahambi baphononongwa - abo baneminyaka emininzi yokuhamba phambi kwabo. I-Millennials ibonisa intshiseko engakumbi kunye nokwahluka okukhulu xa kuziwa kwizizathu zabo zokuhamba, iindawo abafuna ukuzityelela, imisebenzi abafuna ukuyifaka - kwaneenkampani abafuna ukuhamba nazo - kunabalingane babo abadala. Imbonakalo inethemba kwaye amathuba avuthiweyo kumashishini okuhamba kunye neendawo ezilungele ukuwenza, utshilo u-Amanda Hills, uMongameli u-Hills Balfour, iYurophu kunye noMbindi Mpuma.
INTO ONOKUYITHATHA KWELI NQAKU:
- • While only one in ten Millennials had taken a cruise vacation in the past year, more than half expressed an interest in going on a cruise in the next two years – the strongest level of intent across any of the age brackets.
- • Almost half of Millennials booked at least one holiday with a travel agent in the past 12 months – compared to just over a quarter of Xers and Boomers.
- Millennials show more enthusiasm and more diversity when it comes to their reasons for traveling, the destinations they want to visit, the activities they want to incorporate – even the companies they want to travel with – than their older counterparts.
