I-NEW YORK, NY - I-Embratur, iBhodi yezoKhenketho yaseBrazil, inika abantu baseNew York ukuba bajonge kuqala amava akhethekileyo anokufumaneka eBrazil ngokusebenzisa izixhobo ezibini ezitsha - i-website yeBrand Channel esebenzisanayo kunye ne-Brasil Quest, i-app entsha yomdlalo wevidiyo. Ukuqaliswa kwezi zixhobo kuyinxalenye yenyathelo eliqhubekayo lokukhuthaza iindawo ezahlukeneyo kunye neminikelo yenkcubeko abahambi banokufumana amava eBrazil ngoku kwaye xa betyelela i-2014 FIFA World Cup kunye neRio 2016 Olympic kunye neParalympic Games.
Iwebhusayithi yesitishi sophawu lwaseBrazil, ephuhliswe ngentsebenziswano noGoogle, iya kunceda abahambi ekucwangciseni uhambo lwabo lokuya kweli lizwe ngokusebenzisa izixhobo ezisebenzisanayo, imifanekiso kunye nolwazi oluneenkcukacha malunga nokuba mabenze ntoni ngelixa beseBrazil. Indawo isungulwa ngokusesikweni ngoLwesibini, ngoMatshi 20, kwaye kwiHolo yeVanderbilt yaseGrand Central Terminal ukusuka emini ukuya kwi-3: 30 pm EDT ngaloo mini, iindwendwe zinokuvavanya indawo, zihlangane neengcali zokuhamba uMarybeth Bond, MC for the event, kunye namava okunambitha. yaseBrazil ngemiboniso esebenzisanayo kunye nomculo waseBrazil ophilayo.
“Ukuya eBrazil ngamava awodwa kwaye avuyisa ngokwenene,” utshilo uMarcelo Pedroso, uMlawuli weeMarike zaMazwe ngaMazwe e-Embratur. Kodwa kuninzi onokukhetha kuzo, ukwenza isigqibo sokuba ungaya phi kwaye wenze ntoni kunokoyikisa. Esi sixhobo sitsha sibonelela ngendawo yokuya kwindawo enye yokucwangcisa uhambo kwaye senza inkqubo ibe mnandi, ifundise kwaye inxibelelane. ”
Kwiintsuku ezimbini kamva, u-Embratur unika iNew York enye inkangeleko yokuqala kunye neTimes Square yokuphehlelelwa kwenkqubo yasimahla ye "Brasil Quest" ye-iPhone, i-iPad kunye ne-Android. Umdlalo ubhiyozela izixeko ezili-12 zaseBrazil ezisindleke iNdebe yeHlabathi yeFIFA ka-2014 ngohambo lwe-YEP, umphambukeli ogqiba kwelokuba atyelele eBrazil efuna ulonwabo kwaye athabatheke ngobuhle belizwe kunye neminikelo. Abasebenzisi banokukhuphela umdlalo kwi-smartphone yabo ye-App Store kunye ne-Google Play ukuqala nge-23 kaMatshi.
Ukususela emini ukuya kwi-5 pm EDT ngoLwesine, ngo-Matshi 22nd, iindwendwe zinokuya kwikona esenyakatho-ntshona ye-45th Street kunye ne-Broadway ukudlala umdlalo, oya kusasazwa kwisikrini esikhulu kwi-Times Square. Abadlali abathathu abaphezulu baya kuphumelela uhambo lwesibini ukuya kwesinye sezixeko ezintathu ezidumileyo - iRio de Janeiro, iSalvador okanye iManaus. Ukongeza, umthathi-nxaxheba ngamnye uya kuba nakho ukuthatha inyathelo le-YEP ekhaya.
Le misitho iyinxalenye yephulo elikhulu, “I-Brazil Iyakubiza. Bhiyozela uBomi Apha,” sigxile ekwandiseni ukhenketho lwamazwe ngamazwe kunye nokuqhelanisa i-US nayo yonke into enokunikelwa yiBrazil njengoko ihlabathi lisihla kweli lizwe kwiNdebe yeHlabathi yeFIFA ka-2014 kunye neRio 2016 yeOlimpiki kunye neMidlalo yeParalympic.
INTO ONOKUYITHATHA KWELI NQAKU:
- The launch of these tools is part of an ongoing initiative to promote various destinations and cultural offerings travelers can experience in Brazil now and when they visit for the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games.
- The game celebrates the 12 Brazilian host cities of the 2014 FIFA World Cup through the journey of YEP, an alien that decides to visit Brazil in search of happiness and becomes enchanted with the country’s beauty and offerings.
- Embratur, the Brazilian Tourism Board, is giving New Yorkers a first look at the unique experiences that can be found in Brazil through two brand new tools – an interactive Brand Channel website and Brasil Quest, a new video game app.
