IDominica ityale imali ekudaleni ilogo entsha ukuze yahluke kwiRiphabhlikhi yaseDominican. Ngaba iyasebenza?
Bayithanda kakhulu, kangangokuba uMphathiswa wezoKhenketho onebhongo, uMhlonishwa. UDenise Charles, ubhiyozele oku kwingxelo yeendaba apho wayecatshulwe khona nge-21 kaDisemba, 2021, kwaye wayiphinda kwakhona kukhupho oluphantse lwafana olusasazwe izolo nguMbutho wezoKhenketho weCaribbean. Uthe:
“Njengenxalenye yokuzivelela kophawu, besisebenzela ukuseka isazisi esinamandla seCommonwealth yaseDominica. I-Dominica ihlala ibhideka kunye neRiphabhlikhi yaseDominican, ngoko ke kwafuneka senze umahluko kwingqondo yabakhenkethi abanokubakho. Uphononongo lwehlabathi luveze ukuba ukutshintsha ilogo kuya kunceda iDominica ukuba igqame kwimarike yokhenketho yehlabathi.
IDominica ayifani neDominican Republic. IDominica ilele kwiZiqithi zeWindward phakathi koLwandle lweCaribbean kunye noLwandlekazi lwaseMantla yeAtlantiki, phakathi kwePuerto Rico neTrinidad neTobago. IRiphabliki yaseDominican ikwisiqithi saseHispaniola kwiiAntilles ezinkulu.
Ngaba iDominica ingcono kuneRiphabhliki yaseDominican?
The ilizwe lasedominic sisizwe saseCaribbean esabelana ngesiqithi sase-Hispaniola neHaiti ngasentshona. Iyaziwa ngamalwandle ayo, iindawo zokuchithela iiholide, kunye negalufa. Umhlaba wayo unehlathi elinemvula, i-savannah, kunye neendawo eziphakamileyo, kubandakanya iPico Duarte, eyona ntaba inde yeCaribbean. Idolophu eyikomkhulu iSanto Domingo ineempawu zomhlaba zaseSpain ezifana neGothic Catedral Primada de America eqala emva kwiinkulungwane ezi-5 kwisithili sayo saseZona.
IDominica sisizwe esineentaba zeCaribbean esinemithombo eshushu yendalo kunye namahlathi ashinyeneyo. I-Morne Trois Pitons National Park likhaya leChibi elibilayo elishushu, neligqunywe ngumphunga. Le paki ikwaquka iindawo zokuvula isulfure, iiNgxangxasi zeTrafalgar eziziimitha ezingama-65 ubude, kunye neTitou Gorge emxinwa. Ngasentshona kukho ikomkhulu laseDominica, iRoseau, enezindlu zamaplanga ezimibalabala nezitiya zezityalo.
IRiphabhlikhi yaseDominican inobukhulu kunye nembonakalo, kodwa compact Dominica's imincili kulula ukuhamba kuyo ixesha-lityhalwe. Ukuhamba kwamahlathi emvula kunye nezilwanyana zasendle ezingaqhelekanga ecaleni, zombini iindawo zomhlaba zibonelela ngeehambo eziluhlaza zasendle kude neendawo zokuchithela iiholide zeCaribbean.
IDominica sisiqithi esikhuselekileyo kwiCaribbean; ulwaphulo-mthetho olujoliswe kubakhenkethi lunqabile kwaye abahlali bazimisele kakhulu ukunceda.
The IRiphabhliki yaseDominican nayo ikhuselekile ukutyelela, nangona ineengozi ezininzi yaye izaliswe lulwaphulo-mthetho. Umtyeleli kufuneka aqonde ukuba iindawo ezithandwa ngabakhenkethi, iindawo zokutyela, iivenkile, kunye nezithuthi zikawonke-wonke ziindawo apho uninzi lobusela kunye nokuphangwa kwenzeka. Ulwaphulo-mthetho olunogonyamelo lukho nasezitratweni.
Ngaba ilogo ingaxelela umhambi ukuba atyelele iDominica okanye iDominican Republic?
I-logo yangaphambili ye-Dominica yayisetyenziswe iminyaka emininzi, kodwa kwakunzima ukuqonda ukuba imele ntoni.
Le logo entsha icacile kwaye icacile kwaye inokuchongwa ngokucacileyo xa isetyenziswe kwizicelo ezincinci ezifana nentengiso yedijithali kunye nemidiya yoluntu. Imveliso yokhenketho yaseDominica iye yanda kwaye yavela kule minyaka imbalwa idlulileyo, ngoko ke ilogo entsha ibonakalisa ngcono iDominica njengendawo eyodwa nenqwenelekayo yeCaribbean.
Abasemagunyeni boKhenketho baseDominican Republic, nangona kunjalo, babanga ukuba abanalo indalo kuphela, kodwa banakho konke:
Le nkqubo ikhokelwe ngabachaphazelekayo abaphambili abaquka abameli bomthombo wemalike yehlabathi, abakhenkethi abalindelekileyo, abanini hotele, abanini bamashishini, amagosa karhulumente, abahlali, kunye namaDominican ahlala phesheya. Izichazi ezisetyenziselwa ukuchaza iDominica ziquka indalo, isidima, ubomi, ubunewunewu, kunye nokuzola. I-Dominica inikezela ngamava athembekileyo afunyenwe kwenye indawo.
entsha Dominikha logo yodwa njengesiqithi ngokwaso. Inemvakalelo yokukhula kweMorne Trios Pitons, kwaye izithunzi ezahlukeneyo eziluhlaza zibonisa umhlaba oluhlaza ogubungela ilizwe. Umbala omfusa otyebileyo uvela kwisikhwenene saseDominica sikaSisserou, kwaye umbala obomvu oqaqambileyo udibanisa inkcubeko yesiCreole yesiqithi kunye nelifa leKalinago. Umgca wethegi othi "Nature Island" wagcinwa njengenzuzo yokhuphiswano. Inceda ukuqinisa isikhundla seDominica njengenkokeli yokumelana nemozulu kunye nokuzinza.
I-logo echonga iqhinga leRiphabhliki yaseDominican "ibrendi yelizwe" ibe yenye yezihloko eziphambili zencoko kwiinethiwekhi zentlalo xa yaziswa. Uyilo nje luxabisa ilizwe a cool US $552,000.
Oku kumele ukuba kukhuthaze ezinye iinkampani zePR kunye neNtengiso ekhuphisana neDominican Republic iDominica isebenzisa ukuthetha noRhulumente waseDominica ukuba atyale imali kwilogo entsha yendawo yokusingwa nayo.
Akukacaci ukuba iDominica ityale imali engakanani, kodwa ebonisa ukuba babhiyozele ukuqaliswa kohlobo lwayo olutsha kabini phakathi kweenyanga ezi-2 ijonge eyona ntshukumo ilungileyo.
Iinkampani ze-PR kunye neentengiso, iimpapasho, amaphephandaba, kunye nee-arhente zentengiso ziya kubakho kulo lonke elaseDominica kwiiveki ezizayo xa izinto ezintsha zokuthengisa ziza kukhutshwa kubandakanywa nevidiyo, ukuprintwa kunye nokukhangisa kwedijithali, izinto zokukhangisa, i-tradeshow asethi, kunye nezinye izibambiso njengoko kufuneka.
Ukhenketho kwiRiphabhlikhi yaseDominican licandelo elibalulekileyo kuqoqosho lwelizwe. Ishishini liyaphendula I-11.6% ye-GDP yesizwe kwaye ingumthombo obalulekileyo wengeniso kwimimandla engaselunxwemeni yelizwe, ngelixa ukhenketho eDominica lubalulekile kuqoqosho lwaseDominica nge-38% yesabelo seGDP kuqoqosho lwelizwe.
Ngoko ke, iDominica inethemba lokuba utyalo-mali lwayo kwi-brand entsha iya kuba phantse amaxesha angama-4 abalulekileyo njengoko iDominican Republic.
Mhlawumbi impendulo yokwenyani ikunye nenkampani yokuthengisa eyenza uphuhliso kunye noyilo lwelogo yophawu. Ngokutsho kwengxoxo kwimidiya yoluntu, iinkampani zentengiso zithanda iRiphabhliki yaseDominican nangakumbi.
Ngelixa iRiphabhlikhi yaseDominican ichithe i-100 yezigidi zeedola ngonyaka kwintengiso, iDominica yandisa abafikayo malunga ne-6 yezigidi zeedola kwiidola zokuthengisa.
INTO ONOKUYITHATHA KWELI NQAKU:
- UDenise Charles, ubhiyozele oku kwingxelo yeendaba apho wayecatshulwe khona nge-21 kaDisemba, 2021, kwaye wayiphinda kwakhona kukhupho oluphantse lwafana olusasazwe izolo nguMbutho wezoKhenketho weCaribbean.
- Oku kumele ukuba kukhuthaze ezinye iinkampani zePR kunye neNtengiso ekhuphisana neDominican Republic iDominica isebenzisa ukuthetha noRhulumente waseDominica ukuba atyale imali kwilogo entsha yendawo yokusingwa nayo.
- Imveliso yokhenketho yaseDominica iye yanda kwaye yavela kule minyaka imbalwa idlulileyo, ngoko ke ilogo entsha iyibonisa ngcono iDominica njengendawo eyodwa nenqwenelekayo yeCaribbean.
