Ukusondela kubaThengi kwi-LinkedIn njengoMfoti

Agasti 13, 2020
by Linda Hohnholz
8 imiz efundwayo

I-LinkedIn ngumjelo ongasetyenziswanga xa kufikwa ekusondeleni kubaxumi njengefoto Kwesi sikhokelo, sikuxelela indlela yokwenza malunga noku. 

kunye 303 million Abasebenzisi abasebenza rhoqo ngenyanga, i-LinkedIn ibonakalise ukuba lelinye lawona maqonga mahle eengcali. Ukuthengisa izakhono zakho zokufota kwi-LinkedIn kunokuba yeyona nto unokuyenza ukunxibelelana nabathengi abanokubakho kwi-LinkedIn.

Ayisiatsho ukuba iprofayile yakho ye-LinkedIn inokusebenza njengeyakho umfoti uyaqala kwakhona xa kufikwa ekutsaleni abathengi. 

Kodwa kuya kufuneka wenze okungakumbi kunokuba neprofayile ye-Linkedin kwaye 'ubekhona'. Inyathelo lokuqala kukwandisa iprofayile. 

Masiqale ngezinye zeengcebiso ezibalulekileyo eziza kukunceda ukomeleza iprofayili yakho kunye nokutsala abathengi. 

Bhala iNtloko yeProfayili efanelekileyo

Intloko yeprofayile yinto yokuqala abantu abayibonayo xa bengena kwi-LinkedIn yakho.

Ke kuya kufuneka ukuba ujonge ingqalelo yakho ekusebenziseni umxholo ukuze uchaze ngcono ubuchwephesha bakho njengomfoti. Umbono kukunxibelelana ngezakhono zakho kunye nobuchwephesha kubathengi abanokubakho usebenzisa isihloko esinye. 

Ukugcwalisa iprofayile yakho ye-LinkedIn akwanele ukufumana abathengi abaninzi kodwa ukuphucula umxholo wakho kunokukunceda uphumelele amathemba anokubakho kwaye uxhokonxe amanani abathengi bakho. 

Ukulungiselela le njongo, isihloko sakho sesona sixhobo sibalulekileyo sokwenza ngokwezifiso kwi-Linkedin. 

Endaweni yokukhankanya 'mfa nekiso', Isihloko sakho kufuneka sigxininise umgangatho othile owahlulayo kukhuphiswano kwaye uxelele abathengi ukuba ungowona mbono ugqibeleleyo weshishini oza kutyala kulo. 

Nayi eminye imizekelo yokukunceda ulungelelanise eyona nto iphambili kwi-LinkedIn:

 

  • Imeko 1: Ungumfoti womtshato:

 

'Umfoti okhethekileyo osebenza ngokufota komtshato kunye neefotohoots zangaphambi komtshato' 

  1. Imeko 2: Ungumfoti wefashoni ngokuboniswa kwabathengi abaphezulu:

'Ifoto kunye neRunway Photographer | Gucci | IValentino | I-Versace | UJimmy Choo | Prada

Yandisa iProfayili yakho yePhepha kunye noMfanekiso weKhava

Njengomfoti, unenkululeko yokugoba imigaqo encinci ukubonisa izakhono zakho zokufota kwiprofayile yakho ye-LinkedIn. Kodwa oku akuthethi ukuba kuya kufuneka usebenzise iifoto zezinto, abantu, okanye imihlaba oyifotileyo njengomfanekiso weprofayile yakho. 

Umfanekiso weprofayile ubizwa ngokuba ngumfanekiso weprofayile ngesizathu. Umthetho # 1 kukusebenzisa ifoto yakho kuba iprofayile ye-LinkedIn yeyakho- hayi eyabantu okanye izinto ozifoteyo.

Umgaqo oqhelekileyo we-mugshot unokubonakala ngathi ngumthwebuli-zithombe ophakathi, kodwa kungcono ukubambelela kwisithethe kwaye usebenzise umfanekiso wesiko lakho njengomfanekiso weprofayile ye-LinkedIn.

Elula, ngcono.

Kodwa ke, uthe, ungasebenzisa ubuchule bakho kunye nokubonisa izakhono zakho zokufota kwisithombe sokugubungela. Zive ukhululekile ukusebenzisa elona thuba ukunika iindwendwe zakho umbono ngokukhawuleza kwizakhono zakho zokufota!

Yenza ngokwezifiso iProfayile yakho ye-URL

Awufuni ukuba nenombolo engahleliwe ivele kwi-URL yeprofayile yakho njengoko oku kunokwenzakalisa ukukhangela kwi-LinkedIn. 

I-URL yeprofayile yenye yezona zinto ziphantsi kohlelo lwe-LinkedIn. Uninzi lweengcali ziyasilela ukwenza uninzi lweli nqaku. Kodwa oku kulapho unokuzahlula khona.

I-URL eyenzelwe wena inokukunceda ukonyuse iprofayili yakho kakhulu.

Ku yenza ngokwezifiso i-URL ye-LinkedIn, unokulandela nje la manyathelo alandelayo:

  • Inyathelo 1: Cofa  Me icon kwaye ukhethe Imboniselo yabucala.
  • Inyathelo 2: Cofa Hlela iprofayile yoluntu kunye ne-URL kwikona yasekunene.
  • Inyathelo 3: Cofa ku Hlela icon ecaleni kweprofayile yakho kawonkewonke URL.
  • Inyathelo 4: Chwetheza icandelo lokugqibela le-URL yakho entsha yesiko kwibhokisi yokubhaliweyo.
  • Inyathelo 5: Cofa Gcina ukugcina utshintsho olwenzileyo.

Ayisiyiyo kuphela i-URL eyenziwe ngokwezifiso ephucula ukukhangela kwi-LinkedIn kodwa ikwanceda ukuba uchaze ubuchwephesha bakho ngokwendlela ofuna ihlabathi likubone ngayo.

Ngaphaya koko, ngokwenza ngokwezifiso i-URL yeprofayile, abathengi banokuchonga ngokulula izinto zakho eziphambili kunye nendawo okuyo. Ukuba iyahambelana neemfuno zabo, inokukunceda ufumane isindululo seshishini!

Bhala iSishwankathelo seProfayili esinyanzelisayo

Isishwankathelo se-LinkedIn sikunika amandla okuthetha ngqo nomthengi onokubakho. Kuyanceda ukuba uzimele usebenzisa amagama ocinga ukuba awuchaza kakuhle umsebenzi wakho.

Yinto engenanto engenanto onokuyenza kakhulu.

Nangona kunjalo, isitshixo sokubhala isishwankathelo esikhulu kukubetha ibhalansi efanelekileyo phakathi kokubonisa impumelelo yakho kodwa ungaqhayisi kakhulu malunga nokufezekisileyo.

Musa ukubetha uphondo lwakho. 

Thetha malunga nokufezekisileyo, kodwa wenze njalo ngendlela efanelekileyo.

Umzekelo, kwisishwankathelo sakho, ungathetha malunga neeprojekthi zangaphambili kwaye ungene kwiinkcukacha ezinje ngendlela oyisongele ngayo imovie emfutshane (efumene umbono osisigidi esi-1 kwi-youtube) kwiintsuku nje ezintathu. Ukuthetha malunga nendlela iifoto zakho ze-cinematic ezifakwe ngayo nguForbes kwi-Instagram inokuba yinto yokutshintsha umdlalo onokuyigqamisa kwisishwankathelo sakho.

Ukongeza, zive ukhululekile ukongeza amakhonkco eprojekthi okanye ezona sampuli zakho zibalaseleyo kwesi sithuba.  

I-LinkedIn ikuvumela ukuba ungeze imifanekiso kunye neevidiyo kwicandelo lakho lesishwankathelo ukubonisa italente yakho ekroliweyo kwihlabathi liphela, ke yenza uninzi lwayo!

Yakha unxibelelwano lwakho 

Ngokungafaniyo namanye amaqonga, ayithethi ngamanani kwi-LinkedIn kodwa inani elipheleleyo lonxibelelwano lokwenyani onalo ekupheleni kosuku. 

Sukongeza nje abantu abangahleliyo kwiprofayili yakho kodwa unxibelelane nabantu obukhe wasebenza nabo ngaphambili okanye unomdla wokusebenza nabo kwixa elizayo. 

Unokukhangela iiarhente zentengiso, amashishini, kunye neemagazini ezithandwayo kunye nenethiwekhi nabasebenzi babo ukuze wazi ukuba ungantoni na umbutho. Unokuqhagamshelana neqela le-HR lemibutho ongathanda ukusebenzisana nayo ukufumanisa ukuba banokuvula na. 

Ukongeza, unokukhangela izihloko zomsebenzi kunye namagama usebenzisa ibar yokukhangela ye-LinkedIn kwaye ufumane abantu ongathanda ukunxibelelana nabo. 

Nangona kunjalo, ngelixa uqhubela phambili nomsebenzi wakho kunokubonakala ngathi lolona hlobo lusebenzayo lwe-LinkedIn, ayisiyiyo yonke into ekhoyo kuyo. Ayisiyiyo yonke imisebenzi yakho ye-LinkedIn ekufuneka ikhokelele ekunikezelweni komsebenzi. 

I-LinkedIn ayisiyiyo malunga nenkqubela phambili yomsebenzi. Imalunga nolwakhiwo loluntu kunye nokwabelana ngezixhobo. Imalunga nokunxibelelana nabantu ngekhe ubenabo ebomini bokwenyani.

Oku kusizisa kwinqaku elilandelayo. 

Unxibelelwano lubalulekile

Njengoko besitshilo kwinqanaba elidlulileyo, uthungelwano lubalulekile. 

Njengomfoti, zininzi iindlela zokunxibelelana onokuzisebenzisa kwi-LinkedIn. 

Umzekelo, ungajoyina amaqela akonwabisa. 

Ungawasebenzisa kakuhle amaqela okufota kuba kulapho uyakufumana abanye abafoti onokunxibelelana nabo kwaye ufunde kubo.

Ukuthatha inxaxheba ngokukuko kwiingxoxo zeqela kunye nokunikela ngezixhobo ezisemgangathweni kunokukunceda wenze ubukho obufanelekileyo kwi-Intanethi. Ngapha koko, ngokuhlala uzibandakanya noluntu lwabafoti, uyakufumana ithuba lokuqhubela phambili nezakhono zakho kunye nokutshintsha izimvo, ezinokukunceda ube ngumfoti ongcono ekuhambeni kwexesha.

Ukukhangela amaqela okufota kwi-LinkedIn, landela la manyathelo akhankanywe ngezantsi:

  • Chwetheza ukufota kwibar yokukhangela
  • Xa iziphumo zokukhangela zivela, unokukhetha ngokulula iqela.
  • Emva kokucofa kwiqela, iziphumo zophando ziya kukubonisa amaqela okufota kwi-Linkedin.

Nantsi into ekujongwa ngathi ngala manyathelo angasentla xa elandelwa kwi-LinkedIn:

APPROACHING CLIENTS ON LINKEDIN AS A PHOTOGRAPHER LinkedIn is an underutilized channel when it comes to approaching clients as a photographer. In this guide, we tell you how to go about doing just that. With 303 million active monthly users, LinkedIn has proved to be one of the best platforms for professionals. Marketing your photography skills on LinkedIn could perhaps be the best thing you can do to connect with potential clientele on LinkedIn. It goes without saying your LinkedIn profile can act as your photographer resume when it comes to attracting clients. But you need to do a lot more than just having a Linkedin profile and ‘being there’. The first step is optimizing the profile. Masiqale ngezinye zeengcebiso ezibalulekileyo eziza kukunceda ukomeleza iprofayili yakho kunye nokutsala abathengi. Write a relevant Profile Headline Profile headline is the first thing that people notice when they go through your LinkedIn. So you should perhaps focus your attention on optimizing the headline to best describe your professional identity as a photographer. The idea is to communicate your skills and professionalism to a potential client using a single headline. Completing your LinkedIn profile is not enough to gain more clients but optimizing your headline can help you win potential prospects and stir up your client numbers. Ukulungiselela le njongo, isihloko sakho sesona sixhobo sibalulekileyo sokwenza ngokwezifiso kwi-Linkedin. Instead of mentioning ‘photographer’, your headline should emphasize a specific quality that differentiates you from the competition and tell the clients that you are the perfect business prospect to invest in. Here are some examples to help you curate the best LinkedIn header for you: Situation 1: You are a wedding photographer: ‘Photographer specializing in wedding photography and pre-wedding photoshoots’ Situation 2: You are a fashion photographer with high-profile client exposure: ‘Fashion & Runway Photographer | Gucci | Valentino | Versace | Jimmy Choo | Prada ’ Optimize your Profile Picture & Cover Picture As a photographer, you have the liberty to bend the rules a little to showcase your photography skills in your LinkedIn profile. But this does not mean that you should go about using photos of objects, people, or landscapes you photographed as your profile image. A profile image is called a profile image for a reason. Rule #1 is to use your own photo because the LinkedIn profile belongs to you – not to the people or objects you photographed. Umgaqo oqhelekileyo we-mugshot unokubonakala ngathi ngumthwebuli-zithombe ophakathi, kodwa kungcono ukubambelela kwisithethe kwaye usebenzise umfanekiso wesiko lakho njengomfanekiso weprofayile ye-LinkedIn. Elula, ngcono. But that said, you can exercise your creativity and display your photography skills in the cover photo. Feel free to make the most of this space to give your visitors a quick glimpse into your photography skills! Customize your Profile URL You don’t want a random number to appear in your profile URL as this can hurt your LinkedIn searchability. Profile URLs are one of the most under-rated elements of a LinkedIn profile. Most professionals fail to make the most of this feature. But this is where you can distinguish yourself. I-URL eyenzelwe wena inokukunceda ukonyuse iprofayili yakho kakhulu. To customize LinkedIn URL, you can simply follow the steps below: Step 1: Click the Me icon and select View profile. Step 2: Click Edit public profile & URL on the right corner. Inyathelo 3: Cofa ku Hlela icon ecaleni kweprofayile yakho kawonkewonke URL. Your profile URL traditionally looks something like this: www.linkedin.com/in/andrea-houston-913a3a19a After you customize it based on your professional needs, it will look something like this: www.linkedin.com/in/andrea-houston-fashion-and-wedding-photographer-new-york Step 4: Type the last part of your new custom URL in the text box. Step 5: Click Save to save the changes you have made. Ayisiyiyo kuphela i-URL eyenziwe ngokwezifiso ephucula ukukhangela kwi-LinkedIn kodwa ikwanceda ukuba uchaze ubuchwephesha bakho ngokwendlela ofuna ihlabathi likubone ngayo. Moreover, by customizing the profile URL, clients can easily identify your key specialties and your location. If it fits their requirements, it can help you get a business proposal! Write a compelling Profile Summary A LinkedIn summary gives you the power to speak directly to a potential client. It helps you represent yourself using words that you think best describes your professionalism. Yinto engenanto engenanto onokuyenza kakhulu. Nangona kunjalo, isitshixo sokubhala isishwankathelo esikhulu kukubetha ibhalansi efanelekileyo phakathi kokubonisa impumelelo yakho kodwa ungaqhayisi kakhulu malunga nokufezekisileyo. Musa ukubetha uphondo lwakho. Thetha malunga nokufezekisileyo, kodwa wenze njalo ngendlela efanelekileyo. For example, in your summary, you can talk about past projects and get into the details such as how you wrapped up a short movie (that garnered 1 million views on youtube) in just three days. Talking about how your cinematic shots were tagged by Forbes on Instagram could also be a game-changing element that you can highlight in your summary. Ukongeza, zive ukhululekile ukongeza amakhonkco eprojekthi okanye ezona sampuli zakho zibalaseleyo kwesi sithuba. I-LinkedIn ikuvumela ukuba ungeze imifanekiso kunye neevidiyo kwicandelo lakho lesishwankathelo ukubonisa italente yakho ekroliweyo kwihlabathi liphela, ke yenza uninzi lwayo! Build your connections Unlike other platforms, it’s not about the numbers on LinkedIn but the total count of genuine connections you have at the end of the day. Sukongeza nje abantu abangahleliyo kwiprofayili yakho kodwa unxibelelane nabantu obukhe wasebenza nabo ngaphambili okanye unomdla wokusebenza nabo kwixa elizayo. You can search for ad agencies, businesses, and popular magazines and network with their employees to know what the organization is all about. You can also contact the HR team of the organizations that you’d like to work with to find out if they have an opening. Ukongeza, unokukhangela izihloko zomsebenzi kunye namagama usebenzisa ibar yokukhangela ye-LinkedIn kwaye ufumane abantu ongathanda ukunxibelelana nabo. However, while advancing your career might seem like the best use of LinkedIn, that’s not all there is to it. Not all your LinkedIn activity has to necessarily lead to a potential job offer. LinkedIn is not just about career advancements. It’s about community building and resource sharing. It’s about networking with people you otherwise wouldn’t have in real life. Oku kusizisa kwinqaku elilandelayo. Networking is important Like we stated in the previous point, networking is important. Njengomfoti, zininzi iindlela zokunxibelelana onokuzisebenzisa kwi-LinkedIn. Umzekelo, ungajoyina amaqela akonwabisa. Ungawasebenzisa kakuhle amaqela okufota kuba kulapho uyakufumana abanye abafoti onokunxibelelana nabo kwaye ufunde kubo. Actively participating in group discussions and contributing quality resources can further help you create a decent online presence. Moreover, by constantly engaging with a community of photographers, you’ll get the opportunity to advance your skills and exchange ideas, which will help you become a better photographer in the long run. To search for photography groups on LinkedIn, follow the steps mentioned below: Type photography on the search bar When the search results appear, you can simply choose a group. Emva kokucofa kwiqela, iziphumo zophando ziya kukubonisa amaqela okufota kwi-Linkedin. Here’s what the search result for the above steps look like when followed on LinkedIn: Recommendations and Endorsements Endorsements & recommendations work as a testimonial for your professional excellence. They serve as professional validations for your skills on LinkedIn. Ngaphaya koko, ukuvunywa kwezakhono zakho kunye nokufumana iingcebiso ezibengezelayo ezivela kubantu obasebenzele ngokuthe ngqo kunenzuzo eyongezelelweyo yokukunceda wakhe ukuthembeka. Ngelixa amanye amaqonga eendaba ezentlalo afana ne-Facebook, i-Instagram, kunye nePinterest anokukunceda ukuba wabelane ngomsebenzi wakho nehlabathi, awunakuze usebenze njengobungqina kumgangatho wobungcali bakho. LinkedIn gives you the chance to showcase that you’re more than just a set of skills. It helps you show that your professionalism has been tried & tested and appreciated by your colleagues and superiors. Recommendations help you promote your potential caliber without you having to be vocal or too self-promotional about it On the other hand, skill endorsements help you validate the skills you have outlined in your profile. They give a heads up to potential clients about the skills you possess and your expert know-how in the field of filming and photography. Umbono kukucofa oovimba abaxabisekileyo. So here’s a word of advice: Ask satisfied clients and ex-employers for recommendations. Doing this has the power to help you land more clients than you ever thought possible!

Iingcebiso kunye nokuVunywa

Ukuxhaswa kunye neengcebiso zisebenza njengobungqina bokugqwesa kobungcali bakho. Basebenza njengokuqinisekiswa kobuchule kwizakhono zakho kwi-LinkedIn.

Ngaphaya koko, ukuvunywa kwezakhono zakho kunye nokufumana iingcebiso ezibengezelayo ezivela kubantu obasebenzele ngokuthe ngqo kunenzuzo eyongezelelweyo yokukunceda wakhe ukuthembeka.

Ngelixa amanye amaqonga eendaba ezentlalo afana ne-Facebook, i-Instagram, kunye nePinterest anokukunceda ukuba wabelane ngomsebenzi wakho nehlabathi, awunakuze usebenze njengobungqina kumgangatho wobungcali bakho. 

I-LinkedIn ikunika ithuba lokubonisa ukuba ungaphezulu kweseti yezakhono. Kuyanceda ukuba ubonise ukuba ubuchwephesha bakho buye bazanywa kwaye bavavanywa kwaye baxatyiswa ngoogxa bakho kunye nabaphathi bakho. 

Iingcebiso zikunceda ukhuthaze ubungakanani obunokubakho ngaphandle kokuba ube nezwi okanye uziveze malunga noku

Kwelinye icala, ukuqinisekiswa kwezakhono kukunceda uqinisekise izakhono ozikhankanye kwiprofayile yakho. Banika iintloko kubathengi abanokubakho malunga nezakhono onazo kunye nolwazi lwakho lobuchwephesha kwicandelo lokufota kunye nokufota. 

Umbono kukucofa oovimba abaxabisekileyo.

Nali ke igama lengcebiso:

Cela iingcebiso kubathengi kunye nabaqeshi bangaphambili. Ukwenza oku kunamandla okukunceda ukuba ufumane abathengi abaninzi kunokuba ubucinga ukuba kunokwenzeka!

isiphelo

Ukushwankathela:

  • Umxholo weprofayile yakho kufuneka unxibelelane nesazisi sakho
  • Umfanekiso wakho weprofayili kufuneka ube yimugshot yakho
  • I-URL yakho yeprofayile kufuneka ilungiselelwe ukukhangela 
  • Isishwankathelo sakho sephrofayili kufuneka sibe yiakhawunti enyanzelisayo yempumelelo yakho yokufota
  • Ujoliso lwakho kufuneka lube kukwandisa unxibelelwano lwakho lwe-LinkedIn
  • Kuya kufuneka ufumane iingcebiso ezifanelekileyo kunye neenkxaso 
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Ungathanda

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Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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