Phakathi kwemiceli mngeni kuqoqosho lwehlabathi, iPhoCusWright iqikelela ukubhukishwa kweYurophu kwi-Intanethi ukutsiba nge-19 yeepesenti ngo-2008

Njengoko ishishini lokhenketho laseYurophu lijongene noxinzelelo lwezoqoqosho lwehlabathi, iindlela zokubhukisha kwi-Intanethi ziyaqhubeka nokwandisa isabelo semarike.

Njengoko ishishini lokhenketho laseYurophu lijongene noxinzelelo lwezoqoqosho lwehlabathi, iindlela zokubhukisha kwi-Intanethi ziyaqhubeka nokwandisa isabelo semarike. Ukukhula kwentengiso ye-Intanethi kuhambo lokuzonwabisa/ukuhamba ishishini olungalawulwayo ngo-2008, oluqikelelwa kwipesenti ezili-19, lukhulu kakhulu kunomlinganiselo wepesenti ezi-3 olindelekileyo kwishishini lokuhamba laseYurophu lilonke. Ukubhukishwa kwe-Intanethi kwezolonwabo/uhambo lweshishini olungalawulwayo luya kumela i-29 yeepesenti ye-€246 (US$310) yeshishini lokuhamba laseYurophu ekupheleni kuka-2008, ngokohlelo lwesine lwePhoCusWright's European Online Travel Overview.

"Imingeni yezoqoqosho yehlabathi iye yabeka uxinzelelo oluphantsi kwishishini lokuhamba laseYurophu ngokubanzi kwi-2008," kusho umlawuli wophando wePhoCusWright uCarroll Rheem. “Abathengi bajonge kwi-Intanethi ukufumana elona xabiso lilungileyo lemali yabo kwaye abaqhubi bajonge ukunciphisa iindleko zokuhambisa kangangoko. Nangona imfuno yokuhamba iyonke iya kuchaphazeleka, ezi ndlela ziya kuqhuba amashishini amaninzi kwi-Intanethi ngo-2009. ”

Uphando lukaPhoCusWright lukwangqina ukuba ngelixa iYurophu idlala ukubaleka ukuya e-US ekungeneni kwimarike ye-intanethi, eminye imimandla iqole ngakumbi kuneminye. “I-United Kingdom kunye neScandinavia ziphambi kwegophe,” wongeze watsho uRalph Merten, umhlalutyi wentengiso wePhoCusWright eYurophu. "IScandinavia imele kuphela i-5.5 pesenti yeshishini lokuhamba laseYurophu lilonke, nangona kunjalo, lithatha ipesenti ezisi-8 ezipheleleyo zokubhukisha kwi-Intanethi eYurophu. Ngo-2008, abantu baseScandinavia baza kube bebhukishe ngaphezulu kweepesenti ezingama-40 zohambo lwabo kwi-Intanethi. I-PhoCusWright iqikelela ukuba isiqingatha sohambo e-United Kingdom naseScandinavia siya kubhukishwa kwiindawo zokuzonwabisa / ezingalawulwayo zohambo lweshishini ngo-2010.

Abahlalutyi baseYurophu bachonge iindlela ezininzi zeemarike eziphambili kwi-2009 nangaphaya. Oku kubandakanya abathwali bomoya bemveli bafumana umhlaba njengoko abathwali bexabiso eliphantsi befikelela kwi-intanethi; Abathwali bemveli baseYurophu babeka zonke iirekhodi zentengiso ye-Intanethi kwi-2007; icandelo lehotele linamandla amakhulu kuzo zombini iiwebhusayithi zababoneleli kunye neearhente zokuhamba nge-intanethi (OTAs) (ukubhukisha kwi-intanethi kukhule ngama-30 ekhulwini ngo-2007); icandelo likaloliwe laseYurophu lifumana iinzuzo eziqinileyo kunye nokubhukisha indawo yeWebhu kaloliwe kuya kwanda nge-€1.2 (US$1.5) yebhiliyoni ngo-2008; kwaye abakhenkethi bakha iibrendi zabo kwi-intanethi ngempumelelo kwiimarike ezithile zaseYurophu. Isimbuku sokubhukisha iiWebhsayithi zabakhenkethi siye sakhula nge-12.4 ekhulwini ngowama-2007.

"Imeko yezoqoqosho yangoku iya kugungqisa i-layout yendabuko yoshishino lokuhamba," uNksz Rheem walumkisa. “Njengoko sibonile kwixa elidlulileyo, imiceli mngeni emitsha inokuba ngunobangela wokutshintsha kwezabelo zentengiso. Ukwahlulahlula, uthungelwano losasazo lwabakhenkethi kunye nokhetho olusisiseko lwenkcubeko luya kuba nempembelelo enamandla kwindlela ilizwe ngalinye eliya kuziqhelanisa ngayo. Uphando lwethu kunye noqikelelo luqala ukubonisa ukuba iYurophu kunye neemarike zayo ezinkulu ziya kujongeka njani ngo-2010. "

NgokukaPhoCusWright, uHlelo lweSine lokuHamba kwi-Intanethi kunye neetafile zedatha ekhethiweyo ziyafumaneka ngoku kwi-intanethi, kunye neengxelo ezintandathu zomgangatho wengingqi nazo ziya kufumaneka nge-15 kaDisemba.

INTO ONOKUYITHATHA KWELI NQAKU:

  • Internet bookings of leisure/unmanaged business travel will represent 29 percent of the €246 (US$310) billion European travel industry at the close of 2008, according to the fourth edition of PhoCusWright’s European Online Travel Overview.
  • Online sales growth for leisure/unmanaged business travel for 2008, projected at 19 percent, is significantly greater than the 3 percent rate expected for the European travel industry as a whole.
  • “Global economic challenges have exerted downward pressure on the European travel industry as a whole in 2008,”.

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Linda Hohnholz

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