Xa kuziwa ekwabelaneni ngolwazi lomntu kwi-intanethi, abantu baseMelika abasayi kuvuma ukwamkela imeko yendlela amashishini aphatha ngayo idatha yabo, ngokutsho kophando lwe-AU10TIX ngoPhando lweWakefield. Ngelixa abathengi bezimisele ukwabelana ngolwazi lwabo lobuqu, uninzi (86%) lukholelwa ukuba amashishini acela kakhulu ukutshintshiselana ngezibonelelo ezibambekayo, ngelixa phantse uninzi (81%) luziva ngathi luphulukene nolawulo lwedatha yabo yobuqu xa kwabelwana ngayo. .
Ngokudityaniswa nento yokuba phantse abantu ababini kwabathathu baseMelika bakholelwa ukuba izoyikiso ezikwi-Intanethi zikhula ngokukhawuleza kunokuba amashishini kunye nemibutho inokuqhubeka, ayimangalisi into yokuba ngaphezu kwesiqingatha sabathengi (51%) banexhala lokuba ulwazi lwabo lobuqu lungawela ezandleni ezingalunganga. . Kubantu abaninzi, kungaphezulu nje kokunxibelelana okukrokrisayo. Enyanisweni, i-44% yabathengi baye baba ngamaxhoba okubiwa kwedatha yabo ngokwabo. Ngenxa yoko, phantse isibini esithathwini (64%) sabaphenduli bathi imingcipheko enokubakho abajongene nayo ngokubonelela ngedatha yobuqu eninzi kakhulu ukodlula izibonelelo zokwenza ishishini.
“Sikwincopho yexesha elitsha eliza kuchazwa ngokuba ngubani olawula idatha. Kule minyaka ingamashumi amabini idlulileyo, iinkampani beziqokelela inani elikhulu ledatha kwizinto ezikhethwa ngabantu, imikhwa kunye nezazisi, ukuthengiselana ngentengiselwano, rhoqo ngaphandle kokuba abathengi baqonde okwenzekayo, utshilo umphathi we-AU10TIX uCary O'Connor Kolaja. "Imigca ngoku iguqukela kwisiphelo esicacileyo apho abantu baya kuthi kungekudala bafune ukulawula ngokupheleleyo idatha yabo kunye nokuba amashishini anyuke kwaye athathe uxanduva lokukhusela nokukhusela ulwazi abaluqokelela kubathengi."
Phakathi kweziphumo eziphambili zezi:
• Utshintsho ekukhetheni abathengi ukuze bakhuseleke ngaphezu kokulula. Ngokukodwa njengoko abantu baseMelika kakhulu (77%) babeka uxanduva lokukhusela ulwazi ababelana ngalo kwishishini okanye umbutho olucelayo, kukho utshintsho oluqhubekayo ekukhetheni abathengi kukhuseleko kunye nolawulo olulula. Ngenxa yokukhathazeka okukhulayo malunga nokhuseleko lolwazi lomntu, i-67% yabathengi bazimisele ukuncama ukulungelelaniswa kwabo ukugcina idatha yabo ivaliwe. Ngaphezulu kwe-9 kwi-10 (92%) abantu baseMelika bathi baya kukulungela ukusebenzisa uhlobo oluthile lwemilinganiselo yokhuseleko xa befumana ukufikelela kwimibutho kunye neenkonzo abasebenzisana nazo.
• Imithetho emitsha yedatha kunye noxanduva lwequmrhu. Uphononongo luphinde lwabonisa izimo zengqondo zabathengi base-US malunga nokhuseleko, uthintelo kunye neenzame zokubuyisela, ukuveza okulindelekileyo kumashishini achasene nobuqhetseba. Phantse bonke abantu baseMelika (97%) balindele uhlobo oluthile lwesenzo kwishishini okanye umbutho oye wafumana ukophulwa; uninzi (70%) lukholelwa ukuba amashishini kufuneka abalumkise bonke abathengi abakhoyo xa kukho ukophulwa. Phantse uninzi (69%) luthi amashishini athe afumana ukophulwa komgaqo-nkqubo oveza iinkcukacha zabathengi anoxanduva lokunceda amaxhoba afumane izazisi ezibiweyo.
• Ukuthembela kwintengiselwano yeyona nto ibalulekileyo yedatha. Bangaphezu kwesine kwabahlanu abantu baseMelika (81%) bakholelwa ukuba kukho ukusilela elubala kwindlela amashishini asebenzisa ngayo ulwazi lobuqu ekwabelwana ngalo ngabathengi. Imithetho yobumfihlo bedatha ipasisiwe kwamanye amazwe ngelixa abanye bengekabeki imida ecacileyo kunye nemithetho yokuphatha idatha yabathengi. Oku kunika iinkampani inkululeko engakumbi yokwenza oko zikufunayo ngedatha yabathengi. Ngenxa yeenkxalabo ezikhulayo malunga nobumfihlo bedatha, ngoku lixesha lokuba amashishini akhulise umdla wabathengi ukukhusela ulwazi lwabo lobuqu kunye nokwenza utshintshiselwano olukhuselekileyo. Imfuneko entsha yedatha ibiza amashishini ukuba angafundisi abathengi kuphela malunga nendlela idatha yabo esetyenziswa ngayo kodwa ikwabonelela abantu ngokhetho olukhulu malunga nokuba yintoni kwaye babelane njani ngolwazi olunokuchonga umntu.
INTO ONOKUYITHATHA KWELI NQAKU:
- Particularly given that Americans overwhelmingly (77%) place the responsibility of safeguarding the information they do share on the business or organization asking for it, there is a shift underway in consumer preference for security and control over convenience.
- “Lines are now converging towards a clear endpoint where individuals will soon demand to exercise full control over their personal data and for businesses to step up and take more responsibility to safeguard and protect the information that they do collect from consumers.
- While consumers are willing to share their personal information, the vast majority (86%) believe that businesses ask for too much in exchange for tangible benefits, while nearly as many (81%) feel they have lost control over their personal data once it’s shared.
