ENTSHA-I-United States iyaqhubeka ukukhokela umhlaba kumfanekiso wehlabathi, ngokwe-GfK Roper yezeMicimbi yoLuntu kunye noNxibelelwano lweZiko, icandelo le-GfK Custom Research North America, kunye nomcebisi ophambili kwimigaqo-nkqubo uSimon Anholt. Iziphumo ezivela kwi-Anholt-GfK Roper Nation Brands Index (SM) ka-2011 (NBI), eyenza umlinganiso wamazwe angama-50, ibonisa ukuba iUnited States ibambe indawo ephezulu kunyaka wesithathu ngokulandelelana njengesizwe esinegama elipheleleyo .
Kumazwe ali-10 aphambili, i-United Kingdom iyodlula iFrance kwindawo yesithathu yaze i-Australia yadlula eSwitzerland yaphuma kwindawo yesibhozo. Amanqaku aseMelika ahamba phambili kwindawo yesibini iJamani yandile xa kuthelekiswa nonyaka ophelileyo. “Amandla okuma kweMelika kumazwe ngamazwe aqhubekeka ukuba zizinto ezintsha, amathuba kunye nokushukuma. Ngelixa ilizwe lingekalwenzi uluhlu oluphezulu lwe-10 ngendlela elilawula ngayo ekhaya kunye nokuziphatha kwihlabathi, lenze uphuculo olubonakalayo kwindawo yolawulo, "utshilo uSimon Anholt, umseki we-NBI kunye nomcebisi ozimeleyo kwiintloko zamazwe angamashumi amane kunye. iintloko zoorhulumente ehlabathini lonke. "Izixholoxholo zezopolitiko nezoqoqosho kwiYurophu iphela ziye zanceda i-US kulo mba, kwaye inyuse umgangatho wolawulo lwelizwe eSpain, e-Itali nase-Ireland."
I-Anholt-GfK Roper Nation Brands Index (SM)
Uhlobo lweBrand ngokubanzi
(Phezulu kwe-10 kwiZizwe ezingama-50)
2011
2010
1
eunited States
eunited States
2
Jemani
Jemani
3
iunited Kingdom
Fransi
4
Fransi
iunited Kingdom
5
Japhan
Japhan
6
Khanada
Khanada
7
ElamaTaliyane
ElamaTaliyane
8
Ostreliya
Swizalend
9
Swizalend
Ostreliya
10
Swiden
Swiden
Umthombo: 2011 kunye ne-2010 Anholt-GfK Roper Nation Brands Index (SM)
Uphando lwe-NBI lwe-2011 lwenziwe ukususela ngoJulayi 6 ukuya kwi-25 kaJulayi kumazwe angama-20 aphuhlileyo kunye namazwe aphuhlileyo adlala indima ebalulekileyo kunye neyohlukeneyo kubudlelwane bamazwe ngamazwe, urhwebo, kunye nokuhamba kwezoshishino, inkcubeko kunye nemisebenzi yokhenketho. Iziphumo zophando zisekelwe kwimilinganiselo yezizwe ze-50 ngabaphenduli be-20,337 kwimibuzo kwiindidi ezithandathu: Ukuthunyelwa ngaphandle, uLawulo, iNkcubeko, abantu, uKhenketho kunye nokuFudukela / uTyalo-mali. Uluhlu lulonke lwe-NBI lusekwe kumndilili wala manqaku mathandathu.
“Iindawo eziphezulu ze-NBI zisahlaliswa luqoqosho lwemarike yaseNtshona. IBrazil - elona lizwe liphezulu eliphuhlayo - ibekwe kwindawo yama-20 kuphela kumazwe angama-50. Ulungelelwaniso lodumo lwehlabathi luyatshintsha. Phakathi kwezinye izinto, isizukulwana sedijithali sichaphazela umfutho kunye neendlela, "utshilo uXiaoyan Zhao, usekela-mongameli omkhulu kunye nomlawuli wesifundo se-NBI kwi-GfK. “Siyabona ukuba 'udumo lunalo' kuphononongo lwethu lunamandla amancinci emehlweni esizukulwana sedijithali. Ikamva lelabo banikezela kunye nobudlelwane kunye nesizukulwana esitsha. "
Uphononongo lwalo nyaka lwe-NBI lubone uphuhliso olubalulekileyo oluvela kwiindawo ezininzi zehlabathi. I-Egypt, ephantsi kozinzo lwezoqoqosho kunye nezopolitiko, yehla izikhundla ezithandathu ukuya kwi-33rd, iyenza ibe yenye yezona zimbini kuphela ezinonyaka omnye utshintsho olumangalisayo kwisikhundla kule minyaka mine idlulileyo. I-South Korea iye yenza inzuzo eqhubekayo, iqhubela phambili ukuya kwi-27 kulo nyaka ukusuka kwinqanaba le-30 kwi-2010 kunye ne-33 ngo-2008. I-Cuba, ngelixa ihleli kwi-40, irekhode enye yeenzuzo ezimbini ezinkulu kulo nyaka, idlula i-Saudi Arabia. ukubamba indawo ye-44.
Uphononongo luphinde lwabuza abaphenduli ukuba impembelelo yelizwe kurhwebo lwehlabathi kunye noqoqosho luya kukhula lomelele okanye lube buthathaka kwiminyaka eyi-10 ezayo. I-China, iJapan, iJamani, i-United States kunye neKhanada zezona mpembelelo zikhulayo ezintlanu. “Kukho izimvo ezahlukileyo ngokuphawulekayo kumazwe ngamazwe ophando, nangona kunjalo, malunga neempembelelo zombini, kunye nempembelelo entle yempembelelo, kwilizwe likabani,” utshilo uXiaoyan Zhao, “umzekelo, abantu baseJapan abaphendulayo babeka iJapan kwindawo yokugqibela ngokukhula. Impembelelo, ngokwahlukileyo kuluhlu lwabemi behlabathi kwindawo yesi-2 kwikhaya leToyota, iSony neNintendo, umoya welizwe olusizi obonisa iminyaka yokudodobala koqoqosho lwasekhaya. " Ehlabathini lonke, iJamani ikwinqanaba lokuqala ngempembelelo entle kwilizwe labaphenduli.
INTO ONOKUYITHATHA KWELI NQAKU:
- Results from the 2011 Anholt-GfK Roper Nation Brands Index(SM) (NBI), which measures the global image of 50 countries, shows the United States holding the top spot for the third year in a row as the nation with the best overall reputation.
- The 2011 NBI survey was conducted from July 6th to July 25th in 20 major developed and developing countries that play important and diverse roles in international relations, trade, and the flow of business, cultural and tourism activities.
- While the country still does not make the top 10 list for the way it governs domestically and behaves globally, it has made significant improvements in the area of governance,”.
