I-Amari, eyona nkampani inkulu yolawulo lweehotele zaseThailand, enoluhlu oludlula amagumbi angama-3,000 kwaye iqeshe abasebenzi abangaphezu kwe-3,000 namhlanje ibhengeze ukuba iza kutyala imali ye-USD $ 44.1 yezigidi kwisicwangciso sokukhula kweshishini. Eli qela, okwangoku lineepropati ezili-11 kwiindawo eziphambili ekuya kuzo kulo lonke elaseThailand kuquka iBangkok, iPhuket, iKoh Chang, iPattaya, iKoh Samui, iChiang Mai neKrabi iceba ukusebenzisa ezinye izakhiwo ezingama-40 eAsia Pacific ngo-2018.
Esi sibhengezo siza kunyaka omnye emva kokuchongwa kukaMongameli kunye ne-CEO, uPeter Henley ochithe ixesha lakhe lokuhlala ukuza kuthi ga ngoku egxile kakhulu ekulungiseleleni utshintsho, ukwaba utyalo-mali kuphuculo lweenkqubo kunye neenkqubo, ukuvuselelwa okubalulekileyo kophawu lwe-Amari kunye nohlengahlengiso lolawulo lweshishini oluthe lwenzeka. iquke ukuqeshwa kwenani eliphezulu lesicwangciso-qhinga sengqesho kwizigebenga ezibandakanya iRitz-Carlton, iHilton Hotels & Resorts, iiSenses ezintandathu kunye neShangri-La. Uluhlu olutsha lolawulo lubandakanya ukongezwa kweendima ezineseti zezakhono ezithile kwimimandla equka uphuhliso, iinkonzo zobugcisa kunye nolawulo lwengeniso.
Isiseko esingundoqo sesi sicwangciso sokukhula kukuvuselelwa kophawu lophawu. Ukwakha kwiziseko eziqinileyo zika-Amari zokulawula ngempumelelo ipotifoliyo exubeneyo yeehotele ezisezidolophini kunye neendawo ekuchithelwa kuzo iiholide, inkampani ijonge ukomeleza nokwandisa isindululo sophawu lwayo.
Uphuhliso olucwangcisiweyo luya kubandakanya:
· Ilogo entsha kunye nethegi ethi “Colours & Rhythms” ethatha indawo “yeHotele & neendawo ekuchithelwa kuzo iiholide” ukubethelela umyalezo wokuba amava e-Amari aya kuzaliswa kukungcangcazela, imfudumalo kunye novakalelo lwamandla.
· Ukubeka u-Amari njengendawo esekwe ngokufanelekileyo kwaye eqinisekileyo yamava ase-Asiya anamhlanje phakathi kwecandelo leehotele ezikumgangatho ophakathi.
· Uhlaziyo lwe-Amari Watergate Bangkok kunye ne-Amari Coral Beach Phuket luqala ngo-2010. Ezi ziya kuba ziipropati zokuqala kwiqela ukufaka uphawu olutsha. Ngaxeshanye i-Amari ikhupha inkonzo entsha kunye nemveliso enikezelayo ukubonisa umoya wophawu kuyo yonke ipotifoliyo yeehotele kunye neendawo ekuchithelwa kuzo iiholide.
· Ngasekupheleni kuka-2010, ukwaziswa kwe-Amari Residences Bangkok, ingqikelelo enika umdla eya kuba yindlu yokuqala enegama le-Amari yeqela. Ifumaneka kufuphi neSibhedlele saseBangkok, ipropathi yamagumbi ayi-128 iya kujolisa kubakhenkethi bexesha elifutshane kunye nexesha elide, ngakumbi abo batyelela isixeko kunyango.
· Amari Hua Hin, evulwe ekupheleni kuka-2011. Le iya kuba yindawo yokuqala entsha yokuchithela iholide yeqela, ebekwe kwi-7.5 yeehektare kwidolophu ethandwayo yolwandle lwase-Thai, enikezela ngamagumbi angama-223 kunye neesuites njengenxalenye yeprojekthi yophuhliso oluxubeneyo oluya kuba neekhondom zodidi oluphezulu.
IGosa eliyiNtloko lesiGqeba uPeter Henley uthe: “Ngenxa yokuqonda ukukhuphisana kwishishini lanamhlanje lokubuka iindwendwe, siye saqonda ukuba ukuze sigcine kwaye siphuhlise isikhundla sethu kufuneka senze isicwangciso sexesha elide sokuyisa inkampani phambili.”
"Iminyaka embalwa ezayo siza kubona utshintsho oluninzi kwinqanaba le-brand kunye nepropathi, siqinisekisa ukuba siyaqhubeka nokubeka imigangatho emitsha kububele banamhlanje base-Asia."
I-Amari ikwabele i-USD $ 2 yezigidi ukunxibelelana nolu tshintsho ngomsebenzi wokuthengisa wabathengi kunye nohambo olubandakanya ukuqeshwa kwee-arhente zobudlelwane boluntu kwiimarike eziphambili ezibandakanya i-United Kingdom, i-Indiya kunye noMbindi Mpuma.
Malunga no-Amari
Amandla kwishishini lokubuka iindwendwe laseThailand ukusukela ngo-1965, uthungelwano lwe-Amari lwezakhiwo ezili-11 lujikeleza ilizwe, ukusuka kulwandle olubukekayo kunye neendawo ezisezintabeni ukuya kwiindawo eziphilileyo zasedolophini. I-Amari ngumbono we-Asiya yangoku, uphawu olubandakanya ubuchule base-Asia, imbono yangoku, umnqweno kunye ne-down-to-earth vibe. Uphawu lubonelela abakhenkethi bezoshishino kunye nabolonwabo, kunye nepropati nganye enamagumbi akumgangatho ophezulu, izibonelelo kunye neenkonzo.
Amari. Imibala kunye nezingqisho zokuBuka iindwendwe zaseAsia zale mihla.
