BANGKOK, Thailand (eTN) - "Umhlaba Woncumo" ibisisiqubulo esisemthethweni okanye esingahambelaniyo ngokusemthethweni neThailand kangangeminyaka engama-30 yokuchaza ilizwe. Uncumo olunomtsalane oluhombisa abantu baseThai xa bedibana nomntu wasemzini bujikwe baba luphawu lwelizwe liGunya lezoKhenketho laseThailand ngaphambili. Ngaphandle kokufakwa endaweni phakathi kwiminyaka yee-XNUMX ngesiqubulo esithi "Amazing Thailand," I-TAT yaqhubeka nokuhombisa iincwadana zayo kunye neepowusta ezinobuso obuncumileyo bukaBuddha de kwayiminyaka elishumi eyadlulayo.
Isilogeni sinokubonakala ngathi siphelelwe lixesha namhlanje, ngexesha apho ukhenketho luya luguquka kwiindawo ezininzi lube bubugcisa beshishini. Abahambi bencokola kwiwebhu kwiibhloko ezahlukeneyo nakwiiwebhsayithi zokuhamba kubonakala ngathi bayazi ukuba uncumo lwaseThai oludumileyo ngamanye amaxesha alunakuba lolokwenyani njengoko kubonakala ngathi, ngakumbi kwiindawo zorhwebo ezinje ngePhuket, iPattaya, okanye iBangkok. Kuhlala kusithiwa kukho ukutolika okungaphezulu kwama-40 kuloncumo lwaseThai. Ewe kunjalo, kusenokuthetha ukuba abantu baziva bonwabile ngento ethile. Kodwa inokuchazwa njengomqondiso wokudideka, ukuhlazeka, kunye nomsindo! Uncumo sisixhobo sokwenyani ukuphulukana nobuso phambi kwabanye.
Ngaphandle kwentsingiselo ephikisanayo yoncumo lwaseThai, oku kusenza isitrayikhi phakathi kwabaqeqeshi bezokuhamba eThailand xa bejonga kwizilogeni ezithandekayo. Ngaba luphawu lokunqongophala kokuyila ngokurisayikilisha kweesloggi ezisetyenzisiweyo? Le yingcaciso enokwenzeka. Kodwa kule minyaka mithathu idlulileyo, iinkampani ezininzi ziye zalibeka igama elithi “smile” kwinkonzo, nkqu nangelona xesha lokusebenzisa eli gama. Owona mzekelo ulungileyo lisebe lezokhenketho loLawulo lweMetropolitan yaseBangkok elaphehlelela “iBangkok City of Smile” phaya ekuqaleni kuka-2009. Isilogeni esasibonisa ubuchule balandela ukubanjwa nokuvalwa kwezikhululo zeenqwelo-moya eBangkok ngoDisemba ka-2008, nto leyo eyazisa uncumo ebusweni babakhweli abangakwaziyo ngelo xesha. ukubhabha ndibuyele ekhaya ngezo ntsuku zilishumi.
Ukukhankanya izikhululo zeenqwelo moya, kufanele kuqatshelwe ukuba unyaka ngoku, iBangkok Suvarnabhumi Airport inomxholo othi "Isikhululo senqwelomoya." Yasungulwa ngo-Okthobha ophelileyo, yalandelwa ziikhosi zoqeqesho zabasebenzi ezibakhumbuza ukubonelela ngeenkonzo kubakhweli ngoncumo. Nangona kunjalo, kubonakala ngathi umyalezo wawunqumle ibhodi kwindawo zokubala zokufudukela apho amagosa awonganyelweyo kunqabile ukuba ancume kwiindwendwe ezingena okanye ezishiya ubukumkani.
Kwaye ngoku lixesha leThai Airways. Abakhangeli beenqwelomoya abakhangeleka bencumile nabo bayinxalenye yomfanekiso wentengiso wesizwe waseThailand. Uncumo iya kuba ligama elisemthethweni lenqwelomoya entsha yohlahlo-lwabiwo mali eya kuthi iqale phakathi kunyaka olandelayo. Emva kokujonga ukubiza inqwelomoya "I-Thai Wings," "Thai Smile Air" yonyulwa ekugqibeleni ngabasebenzi beenqwelo moya. I-airline iya kuqala ukusebenza nge-Airbus 320s ezine eziqeshwe kunye neenqwelo zayo ezibandakanya iinqwelo ezili-11 ekugqibeleni. Umthuthi uya kuqala ukubhabhela kwiindawo zasekhaya ezinje ngeChiang Rai, Khon Kaen, Surat Thani, Ubon Ratchathani, nase Udon Thani ngaphambi kokuba kwandiswe kwiindawo zommandla ngo-2013.
Inye kuphela enokuthi ilahlekelwe luncumo lwayo yiTiger Airways, umthuthi wexabiso eliphantsi waseSingapore othe wajoyina indibaniselwano kunye neThai Airways yokusekwa komthwali wohlahlo-lwabiwo mali wokuhambisa ezona ndawo zisezantsi zentengiso. "Akukho thuba lincinci ngoku lokuba inqwelo moya inokuthi ihambe ngenye imini, njengoko iThai Airways ingenakulindeleka ukuba ibenazo izixhobo zokumisa abathwali ababini ngexesha elinye," yacacisa ingcali yaseThai kwezothutho lomoya. Kodwa lelo lelinye ibali lolunye usuku.
