Ngubani obengacinga ukuba iinqwelomoya ziya kuba zezona zinkulu zivuyisa intsha Covid-19 isitofu?
Ewe, ishishini lokubhabha ngenqwelomoya lityhala nzima kuyo nantoni na eya kubuyisa abathengi kwaye ibuyise ukuthembela kwindiza.
Qantas Ukuqengqeleka kwebhola kwinyanga ephelileyo xa i-CEO yayo ibhengeze ukuba iinqwelomoya kwilizwe liphela kufuneka ziqwalasele ukuthotyelwa kwemigaqo-nkqubo "yokungagonyi ukungabhadali" ukuze abantu baphinde babhabhe.
Ukuphendula kwisibhengezo seQantas, i-Delta ithe izakuphehlelela iinkqubo ezintsha zokuvavanya i-COVID njengenxalenye yomzamo wokuphelisa isidingo sokuhlukaniswa.
Emva koko, iiAmerican Airlines zatyhila usetyenziso lwayo lwesoftware ebizwa ngokuba yiVeriFLY, ukulungiselela iimfuno zokuhamba ngenxa yezithintelo ze-COVID.
Abanye abangena ebaleni yayingoo-lobbyist beenqwelomoya, uMbutho weZothutho woMoya wamazwe ngaMazwe (i-IATA) "enepasipoti yezempilo yedijithali" eya kuvumela abahambi ukuba bagcine ugonyo kunye novavanyo lolwazi olufunwa ziinqwelomoya noorhulumente. I-IATA ithe le app isimahla iya kuba simahla kubagibeli kwaye iya kufumana ingeniso kwiindleko ezincinci kwiindiza.
Oorhulumente baseAsia balandele ngokufanelekileyo iAirAsia kunye nabathetheleli baseKoreaAir abavuma imfuno yokugonya iya kuba yinto e-Asia kunye nemeko yokuphakamisa iimfuno zokuvalelwa. Umoya waseNew Zealand vu nyelwene, kodwa iya kusebenza ngokusondeleyo nabasemagunyeni.
Ngaba le yintshukumo ekhuthazayo ye-PR? Okanye ngaba amayeza okugonya aya kunyanzeleka kuzo zonke iiflaya zamazwe aphesheya?
Le nto ayonto intsha. Iqhubekile iminyaka.
Ilizwe ngalinye kwihlabathi liphela lifuna iinqwelomoya ukuba zijonge ukuba ngaba umkhweli uyahlangabezana neemfuno zokungena ngaphambi kokwamkela umthengi, kunye nokuqinisekisa ukugonywa phakathi kwezinye izinto. Ubungqina bokugonywa yinto eyimfuneko ukuze abakhweli bangene kumazwe aliqela. Ke akukho nto itshintshileyo, lo mxholo awuyonto intsha, iya kuba nje yenye into efunekayo ukuba inqwelo moya iyithobele.
