Umbhiyozo wokuzalwa kweBhodi yezoKhenketho yaseAfrika Aloha

IBhodi yezoKhenketho yase-Afrika iyakwamkela ukuvulwa koMzantsi Afrika
Usihlalo weBhodi yoKhenketho yase-Afrika uCuthbert Ncube

Ngomso IBhodi yezoKhenketho yaseAfrika (I-ATB) ibhiyozela iminyaka emibini isikhumbuzo sayo ukumiliselwa okuthambileyo ngexesha leMarike yoKhenketho yeHlabathi ka-2018 (WTM) eLondon ngekamva elithembisayo lokumilisela intengiso yeAfrika phambi kwemephu yezokhenketho zehlabathi. Kukho unxibelelwano olomeleleyo lwaseLondon-eHawaii, hayi kuphela ngenxa yokuba iSierra Leone ibonwa njenge IHawaii yaseAfrika.

Yonke le nto iqale kwinyanga ephelileyo ngombono kunye newebhusayithi www.africantourismism.com . Iwebhusayithi yasekwa ngu eTurboNews njengeqonga lezentengiso, kwaye umbono uvela eTurboNews Umshicileli uJuergen Steinmetz.

USteinmetz, okwangusihlalo we Umanyano lwaMazwe ngaMazwe lwaBalingani bamaKhenketho (ICTP) uye wabonisana neqabane lakhe uNjingalwazi Geoffrey Lipman, uMongameli wombutho, kwaye wenza iBhodi yezoKhenketho yase-Afrika ibe yiprojekthi phantsi kwe-ICTP umbrella ngenjongo yokukhuthaza uhambo oluvumelana nemozulu e-Afrika.

Emva kwenyanga nasemva kokubonisana neenkokheli zeshishini ezibandakanya u-Alain St. Ange, owayesakuba ngu-Mphathiswa Wezokhenketho wase-Seychelles; UWalter Mzembi; kunye noGqirha Taleb Rifai, uCarol Weaving of Reed Exhibitions wayithanda le mbono kwaye wanikezela ngegumbi lokuncoma kwiMarket yoKhenketho yeHlabathi eLondon ukumiliselwa okuthambileyo kwe-ATB.

Ukumiliselwa okuthambileyo kweBhodi yoKhenketho yase-Afrika kwenzeke ngoMvulo, nge-5 kaNovemba ngo-2018, ngexesha leMarike yoKhenketho yeHlabathi eLondon e-Excel apho iindwendwe ezimenyiweyo, abantu abaphambili, kunye nabahloniphekileyo bombutho wabakhenkethi behlabathi bathathe iqonga lokumilisela iBhodi.

Abamenyiwe yayingabachaphazelekayo babucala, ii-VIP, amagosa aseburhulumenteni, kunye nemithombo yeendaba kunye nabantu ababalulekileyo ababone ukumiliselwa kwe-ATB eLondon. 

Ixhaswe nguReed Expo, umququzeleli weWTM, umsitho wabona ukuzalwa kwe-ATB enomsebenzi wayo kukuzisa ilizwekazi laseAfrika kwimephu yezokhenketho yehlabathi ngemishini "Apho iAfrika iba yindawo enye."

Ngexesha lomsitho eLondon, abaxhasi be-ATB kunye nabadala benza isibhengezo ngokusungulwa ngokusesikweni kweBhodi eKapa, ​​eMzantsi Afrika, ngo-Epreli kunyaka olandelayo, i-2019, ngexesha le-WTM Afrika.

Ibhodi yoKhenketho yase-Afrika emva koko yema njengombutho owaziwa kwilizwe liphela njengesixhobo sophuhliso loxanduva lwezokhenketho ukuya nokubuya kwingingqi ye-Afrika. 

Umbutho ubonelela ngenkxaso ehambelanayo, uphando olunengqiqo, kunye neziganeko ezintsha kumalungu alo kwiAfrika iphela nakwabo bangaphandle kweAfrika abanomdla kuphuhliso lwezokhenketho eAfrika.

Abaphathi bezokhenketho kunye nabantu abaphambili abathathe inxaxheba kuphehlelelo oluthambileyo lwe-ATB eLondon ibinguGqr. Taleb Rifai, owayesakuba nguNobhala Jikelele we-ATB. UNWTO; UCarol Weaving, uMlawuli oLawulayo weMiboniso ye-oReed; UProf. Geoffrey Lipman we-SunX kunye noMongameli we-International Coalition of Tourism Partners (ICTP); kunye noAlain St. Ange, owayesakuba nguMphathiswa wezoKhenketho waseSeychelles.

Abanye abaphathi ababethetha ngexesha lomsitho waseLondon phantsi kobunkokheli bukaJuergen Steinmetz yayinguGraham Cooke, uMongameli kunye nomsunguli weWorld Travel Awards, kunye noTony Smith ovela eI Free Group, eHong Kong.

Abaphathiswa bezokhenketho base-Afrika kunye neentloko zeebhodi zokhenketho ezivela eMauritius, eSierra Leone, eSeychelles, eCape Verde, eUganda, kunye nowayesakuba ngumphathiswa waseZimbabwe nabo babone ukusungulwa kwe-ATB eLondon.

Usihlalo we-ICTP uJuergen Steinmetz uthe ngexesha lomnyhadala iAfrika ifuna ilizwi elinye ukukhuthaza iindawo ezinomtsalane kubakhenkethi kwiimarike zokhenketho zehlabathi.

Kubekho umdla omkhulu kule projekthi, beqaqambisa isidingo sokukhuthaza ukhenketho eAfrika, utshilo. 

"I-Afrika idinga ilizwi layo kushishino lwehlabathi elinamazwe angama-54, kunye neenkcubeko ezininzi ezahlukeneyo, iselilizwekazi ekufuneka lifunyenwe ngabaninzi," utshilo uSteinmetz.

“IBhodi yoKhenketho yase-Afrika imalunga neshishini, utyalo-mali, kunye nophuhliso- konke malunga nokudibanisa iAfrika,” utshilo

UMongameli weWorld Travel Awards uMongameli uGraham Cooke uthe: “Amava am neAfrika kukusilela kolwazi kwihlabathi liphela malunga nelizwekazi, ke ngoko, imfundo ibalulekile.

“Kukho ubuchule obumangalisayo e-Afrika kwaye abantu kufuneka beve malunga noku. I-Afrika kufuneka izithengise njengelizwekazi elinye; abantu mabahlangane babonise umyalezo omnye, ”wongeze watsho uCooke.

Ngokubambisana namalungu karhulumente namashishini abucala, iBhodi yoKhenketho yase-Afrika iya kubonelela ngobunkokeli neengcebiso kumntu ngamnye nanjengokuhlangeneyo kumalungu ayo.

USteinmetz ukwachukumisile kwinkqubo yokuzisa iBhodi yoKhenketho yase-Afrika ekhaya e-Afrika kunye nokwakha uthungelwano lwehlabathi ukukhuthaza ilizwekazi njengeyona ndawo ikhuselekileyo, enqwenelekayo necocekileyo kwezokhenketho kwihlabathi.

Injongo yeBhodi yoKhenketho yase-Afrika kukuba nelungu kwilizwe ngalinye lase-Afrika lokwakha uthungelwano olungenakuthelekiswa nanto kwilizwekazi liphela, utshilo.

"Siza kubonelela ngeeprojekthi zeshishini ezifumanekayo kumalungu abanokuthi babhalise kuwo njengoko bebona kufanelekile," wongeze watsho uSteinmetz. Amanyathelo okuqala avela kwiBhodi abandakanya amathuba otyalo-mali, ukubonakala, ukhuseleko, ukhuseleko kunye nokunxibelelana, phakathi kwezinye izinto.

Emva kokuphehlelelwa ngempumelelo kombutho omtsha, uSteinmetz waya kuloba esebenzisa eyakhe eTurboNews uthungelwano lokutsala isiseko sobulungu esikhulu kunye nabagqatswa bobunkokeli bezisa i-ATB kwinqanaba elilandelayo.

Kwaziswa ngokusesikweni iMarike yoKhenketho yeHlabathi eCapetown ngo-Epreli 2019. ECapetown, uSteinmetz waqesha uDoris Woerfel, umhlali waseJamani eMzantsi Afrika ukuba abeke iphazili njenge-CEO. Usihlalo wokuqala yayinguCuthbert Ncube, kunye noMongameli Alain St. Ange, kunye neNtloko yezoKhuseleko uGqirha Peter Tarlow.

IBhodi eLawulayo eyaziwa njenge-EXCO yasekwa kunye noNcube, iWoerfel, kunye noSteinmetz kwaye kamva uSimba Mandinyenya, owayesakuba ngumphathi weRETOSA owamenyelwa ukuba athabathe i-ATB bayise kwinqanaba elilandelayo.

Kunyaka emva kokuphehlelelwa okokuqala kwi-WTM 2018, i-NGO yabhengezwa kwi-WTM 2019, kwaye eli yayilinyathelo lesibini ukuzisa iBhodi yezoKhenketho yase-Afrika isuka eHawaii iye ePitoli, eMzantsi Afrika.

Emva kokuba i-COVID-19 ithathe indawo yehlabathi, iBhodi yezoKhenketho yase-Afrika yaseka iProjekthi yeThemba, inyathelo eliphantsi kobunkokheli bangaphambili. UNWTO Unobhala Jikelele uGqr Taleb Rifai.

Ngomso, umhla we-5 kaNovemba ka-2020 iya kuba lusuku lwesibini lokuzalwa lwe-ATB. Umsitho obonakalayo namakhulu amalungu kunye nabahlobo base-Afrika abaza kuzimasa nalapho uSteinmetz eya kukhumbuza abaphulaphuli ngombono wakhe wokwenza i-ATB ibe ngumbutho wokwenene wase-Afrika kunye neenkokeli zase-Afrika ze-Afrika. USteinmetz uya kuphinda akhumbuze amalungu ajoyine i-ATB xa yayiselinyathelo elisekelwe eHawaii, ukuba indlela yokwenza inzuzo ayifanele inqatshelwe. “Ungaphumelela ukuba unemali yokuhlawula abantu ngomsebenzi wabo omhle. Yinyani ngokukodwa kwintengiso kunye nokubonakala. "

USteinmetz uza kuphinda akhumbuze abaphulaphuli ngombono wakhe osoloko ungowokuba ekugqibeleni abe neBhodi yezoKhenketho yase-Afrika phantsi kobunkokeli base-Afrika kunye ne-Afrika. “Sele siza kufika. I-ATB ineqela elikhulu lelizwekazi liphela leenkokeli ezikhuthazwayo ezifuna ukwenza umahluko kukhenketho lwase-Afrika. Akufunekanga sizame ukumisa okanye ukulawula ngokugqithisileyo amaphulo anjalo engingqi, kwaye kufuneka sixhase wonke umntu ofuna ukwenza impembelelo entle kushishino lwezokhenketho eAfrika. Akukho nto iphosakeleyo ngenkampani engamalungu ukuba nayo ifune ukwenza inzuzo - okuchaseneyo kunjalo - kwaye kufuneka sikuxhase oku.

“Ngoku lixesha lokuba iBhunga elinoLawulo oluPhezulu libuyele umva kwaye lamkele kuphela iinkokeli ezihlala e-Afrika kwaye zibe ngabemi belizwe laseAfrika.

“Uninzi lwethu olungengobantu baseAfrika abafuna ukunceda ukhenketho lwase-Afrika kufuneka lwenze iQela eliCebisayo leBhodi elawulayo, kodwa iBhunga elinoLawulo oluPhezulu kufuneka lilawulwe ngabantu base-Afrika nabe-Afrika. Kukwabalulekile ukuba iCEO kufuneka inike ingxelo ebhodini kwaye ingabi yinxalenye yeBhunga eliLawulayo. Oku kuya kuba kukungqubana okukhulu komdla. Umsebenzi we-CEO ubaluleke kakhulu kumbutho wethu kwaye awunakuphikiswa.

“Lixesha lokuba namalungu ethu enze izigqibo. Asizange sibe nentlanganiso jikelele, kwaye asizange sibonisane namalungu. Umgaqo-siseko wethu kufuneka ubonakalise indlela yedemokhrasi eya phambili okokoko sigqibe ekubeni sihambe ngendlela engenzi nzuzo, ”wongeze watsho uSteinmetz.

Ngokucacileyo, iingcinga zikaSteinmetz kwaye ngenxa yesizathu esithile lo msitho wokuzalwa, udibene nokugxekwa Icoup d'etat eposini kwimibutho ye-WhatsApp lilungu le-EXCO. "Ukugxekwa kulungile kwaye kuyindlela eqhubela phambili yokuzisa umbutho phambili," utshilo uSteinmetz. "Ayisiyi-Coupd'Etat le, kodwa ngumbhiyozo wokuzalwa wombutho esiwubekayo kwaye sifuna ukuya phambili."

Nangona kunjalo, itheko lokuzalwa langomso liya kuzisa iimpendulo kwabo bebebandakanyeka kwasekuqaleni. eTurboNews Izakuxhasa ngezimali i- $ 10,000, $ 2,500, kunye ne- $ 1,000 yebhaso lokuthengisa eliza kunikwa iinkampani ezintathu zase-Afrika ezinethamsanqa ezizimase umsitho.

Ubhaliso luvulwe kude kube nge-7: 00 ngokuhlwa nge-5 kaNovemba, ngexa kusungulwa itheko lokusondeza. Cofa apha ukubhalisa okanye ukuya www.africantourismboard.com/ukuzalwa ufuna ulwazi olungolunye.

INTO ONOKUYITHATHA KWELI NQAKU:

  • USteinmetz, okwanguSihlalo we-International Coalition of Tourism Partners (ICTP) uye wabonisana neqabane lakhe uNjingalwazi Geoffrey Lipman, uMongameli walo mbutho, waza wenza ibhodi yezoKhenketho yase-Afrika iprojekthi phantsi kwe-ICTP ngenjongo yokukhuthaza uhambo oluvumelana nemozulu. ukuya eAfrika.
  • Ixhaswe nguReed Expo, umququzeleli we-WTM, lo msitho ubone ukuzalwa kwe-ATB emsebenzi wayo ikukuzisa ilizwekazi laseAfrika kwimephu yokhenketho yehlabathi ngephulo elithi “Apho iAfrika iba yindawo enye ekusingwa kuyo.
  • Ukumiliselwa okuthambileyo kweBhodi yoKhenketho yase-Afrika kwenzeke ngoMvulo, nge-5 kaNovemba ngo-2018, ngexesha leMarike yoKhenketho yeHlabathi eLondon e-Excel apho iindwendwe ezimenyiweyo, abantu abaphambili, kunye nabahloniphekileyo bombutho wabakhenkethi behlabathi bathathe iqonga lokumilisela iBhodi.

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