BANGALORE, Indiya - Iintsuku zeholide zentsapho eIndiya kwisikhululo esihle seenduli, kunye nokuthenga kwiindlela ze-mall, kunye nokuthatha izikhumbuzo zabahlobo ekhaya kubonakala ngathi ziyatshintsha. Uphononongo lwakutsha nje kwicandelo lokuhamba eIndiya lubonakala ngathi lucebisa ukuba amaIndiya athatha uhambo lokuhamba ngendlela enkulu.
Umqhubi we-adventure wohambo lwaseIndiya i-Thrillophilia ibhalise ukukhula ngama-400% kumanani ayo unyaka nonyaka. I-Thrillophilia yasekwa kwi-2010, kwaye kunyaka wesibini olandelelanayo inkampani ithumele ukukhula konyaka kwe-400%.
Xa ebuzwa ngesizathu esibambekayo sokutshintsha kwezohambo zaseIndiya, uAbhishek Daga, umseki weThrillophilia, uthe, “Ishishini lokuhamba laseIndiya lilandela iindlela zehlabathi. Kule minyaka ilishumi idlulileyo, uhambo lwe-adventure lube lelona candelo lohambo likhula ngokukhawuleza kwihlabathi jikelele. Ngo-2000, uhambo lwe-adventure lwalubalelwa kwi-7% kuphela yokhenketho lwehlabathi. Ngo-2009, inani linyuke laya kutsho kuma-20%.
Abathengisi baseIndiya abakwindawo yokuhamba nabo sele beqalisile ukuvuka kwinto enokwenzeka kwicandelo. Ehlabathini lonke, indawo yokuhamba nge-adventure ixabisa i-142 yeebhiliyoni zeedola, apho i-India ithatha i-2 yeebhiliyoni zeedola.
Ukubona utshintsho lweendlela kunye nokujonga ukwenza i-niche kwicandelo, iindawo zokungcebeleka ezijikeleze i-Indiya ziqalise ukubonelela ngemisebenzi ye-adventure ngaphakathi nangaphandle kweendawo ezikuyo. Indawo ekuchithelwa kuyo iiholide eManali, ipakethe yakho isenokuquka iparagliding, i-zorbing kunye nezinye izinto zokuzonwabisa ezinokwenzeka eManali nakwiindawo ezikufutshane.
Imeko yokunyuka komdla kuhambo lwe-adventure e-Indiya yomelezwa ngakumbi ngabathengisi kwezinye iindawo ezingaziwayo-kakhulu zase-Indiya ezixela ukunyuka kwetrafikhi. UStanzin Tsering, ongumnini wendlu yeendwendwe eLadakh, uthi, “Kwiminyaka emibini edluleyo, siye sabona inani labakhenkethi abatyelela eLadakh elingakumbi kunangaphambili. Ukunyuka kwamanani kufikelele kuma-200%. Ndicinga ukuba abantu baye bakruquka ngamava aqhelekileyo eholide, kwaye ikwanefuthe le-Bollywood kunye nemiboniso bhanyabhanya yaseHollywood ukusa kwinqanaba elithile. "
Malunga neminyaka emi-5 eyadlulayo, akukho mntu wayenokucinga ngeLadakh njengendawo yokuya eholideyini, kodwa namhlanje, abantu bakulungele ukuphonononga iindawo ezingakumbi zokuya eIndiya.
U-Abhishek Daga uyaqhula, “Kwixesha elizayo elingekude, i-adventure ayizukuphela nje kwi-Rishikesh rafting okanye uhambo lokuntywila kwi-Andaman Islands, kodwa iya kwahluka ibe yimijelo eyahlukeneyo. Ngoku, sibona ukwanda kohambo olutofotofo, kwaye njengoko abantu bekhululeka ngakumbi ngalo mbono, baya kuphonononga amanye amacandelo ngaphakathi kwecandelo.
Ngenxa yokuba imboni yezokhenketho yaseIndiya isekwindawo yokuqala, kunye neshishini lokuhamba nge-intanethi likhula nge-32% ngonyaka, amathuba amashishini kwindawo yokuhamba nge-adventure makhulu.
Njengomqeshwa ozinikeleyo woyena mququzeleli mkhulu wohambo lwaseIndiya, uDaga uthi, “Ukubonelela ngeemfuno zabathengi yeyona nto iphambili kuthi. Ukuba sibanika amava amnandi, siqinisekile ukuba siza kubamba le payi inengeniso eyaziwa ngokuba kukuhamba nge-adventure.”
INTO ONOKUYITHATHA KWELI NQAKU:
- Seeing the change in trends and looking to make a niche in the segment, resorts around India have started offering adventure activities in and around the destinations they are located in.
- For example, when you plan to go on a Himachal tour and book a stay in a Manali resort, your package is most likely to include paragliding, zorbing and other adventure activities possible in and around Manali.
- The case of rising interest in adventure travel in India is further strengthened by vendors in other not-so-popular destinations of India reporting a surge in traffic.
