Yongeza ixabiso ukuya kumzuzu wokugqibela kwi-IMEX eFrankfurt 2011

Ekuqhubeni kokugqibela kwi-IMEX eFrankfurt, eyenzeka kwi-Messe Frankfurt ngoMeyi 24-26, i-IMEX Group iye yazisa iindidi ezongezelelweyo kwiprogram yayo, kubandakanywa nababonisi abaninzi kunye nenani lamaqela abaxhasi abatsha abalulekileyo.

Phakathi kwamaqela aphambili ehotele yamazwe ngamazwe kunye namaqela amatsha angama-20 athengwe abathengi asele eqinisekisiwe nge-IMEX, kuya kubakho amaqela amatsha anamandla akhethekileyo okuthenga kumazwe ngamazwe. Oku kuquka iqela elitsha labathengi abasuka kwiintlanganiso zeMerck Global, inkampani enentlanganiso yonyaka echithe i-US$700 yezigidi. Elinye iqela lokuqala liya kubandakanya abathengi abasuka kwiForam ye-AC abathi babeke kwaye bacwangcise ezinye zeendibano ezinkulu zehlabathi. Amanani omthengi wase-US nawo abekwe ukuba abe phezulu kunonyaka ophelileyo, aphenjelelwe ngokuyinxenye ngokusungulwa kwe-IMEX America ngo-Okthobha, kunye nentsebenziswano entsha yobudlelwane. Ezi ziquka iqela elibalulekileyo elivela kwi-IAEE, i-International Association of Exhibitions and Events. Ukongeza, iNgqungquthela ye-SportAccord, umbutho we-ambrella wayo yonke imibutho yezemidlalo ye-Olimpiki kunye ne-non-Olimpiki yamazwe ngamazwe, enamalungu ali-104 emhlabeni jikelele, iya kuzisa iqela labathengi elisingethwe eFrankfurt okokuqala. Lilonke, i-IMEX ilindele ukuba inani lerekhodi labathengi ababanjiweyo bazimase lo mboniso, udlula ubukho bonyaka ophelileyo be-3,870.

YINTONI ENTSHA KWI-INTANETHI KWI-IMEX '11

I-IMEX isoloko isamkela amakhulukhulu eenkampani ezintsha zokubonisa ezisuka kwihlabathi lonke ngonyaka kwaye i-2011 ayifani. Phakathi kweendawo ezintsha zokuma kulo mboniso ziya kuba yi-Oberoi Hotels Resorts, i-Balearics, i-H10 Hotels yaseSpain, i-Gdansk Convention Bureau, i-Malla Travel Trek Services Nepal, kunye ne-Dragonfly Africa. Ababonisi betekhnoloji entsha babandakanya i-Getyoo, i-PowerVote, kunye ne-Eventsforce. Ababonisi ababuyela kwi-IMEX kwi-2011 baquka iLatvia, i-Riga Tourism Development Bureau, iHyatt Hotels, iCosta Rica, kunye neLithuania Tourism Association. I-Armenia iphinde ibuyele kunye nokuma kwayo emva kokuthatha inxaxheba ngempumelelo kwiskim se-IMEX Wild Card ngo-2008.

Iqela lababonisi abasele belindile nalo liye landisa intatho-nxaxheba yalo kulo nyaka ngokuthatha izikhundla ezinkulu. Oku kubandakanya Thailand, Paris, Moscow, Hungary, Netherlands, Switzerland, Boston, Poznan in Poland, Mandarin Oriental Hotels, Corinthia Hotels, Arosa Hotels, Air Charter, and Compagnie du Ponant cruise line.

Eyona nto iphambili kuphuhliso olutsha kumboniso worhwebo ophumelele ibhaso lonyaka luluhlu lwezixhobo zetekhnoloji nezentlalo zosasazo ezenzelwe ngokukodwa ukunceda abathengi kunye nababonisi bandise ishishini kunye nothungelwano ngaphambi nangexesha lomboniso.

I-APP ENTSHA KUNYE NEEKHOWUDI ze-QR

I-app entsha yefowuni ephathwayo, ephuhliswe ngokubambisana ne-Meeting Professionals International (MPI) kunye ne-QuickMobile, iya kuvumela i-iphone, i-blackberry, kunye nabasebenzisi be-smartphone be-Android ukuba bafikelele kulwazi olongezelelweyo malunga nomboniso kunye nekhonkco elithe ngqo kwiidayari zabo ze-IMEX ze-intanethi, kunye amakhonkco IMEX amaphepha eendaba zentlalo. I-IMEX iphinde yakhawuleza ukuphuhlisa iikhowudi ze-QR (ekwabizwa ngokuba ziikhowudi ze-2-D okanye iithegi eziphathwayo), abaququzeleli bomboniso baya kuzisebenzisa ukwabelana ngolwazi lwesiganeko kunye nesemina kwindawo yokuhanjiswa kunye nakwiibhodi zolwazi ezijikeleze iiholo. Iikhowudi kulula ukuzisebenzisa kwaye uninzi lwabasebenzisi be-smartphone banokukhuphela umfundi wasimahla we-QR kumnikezeli wabo okanye ivenkile yeapps.

Uphuhliso olujolise ngokukodwa ekwandiseni amandla ababonisi ukwenza ishishini ngakumbi ngexesha le-IMEX kubandakanya ukuvulwa kweqela lokuqeshwa kubo bonke abathengi abasindleke kunye neendwendwe kunye nokukwazi ukuthumela usasazo lwe-imeyile kubathengi abathagethiweyo abasindlekwe ngewebhusayithi ye-IMEX.

Ukongeza, okokuqala, i-IMEX i-Meet Group iya kuvuleleka kubo bonke abaya kwi-IMEX kubandakanya abathengi abasindleke, iindwendwe, kunye nababonisi ukubanceda ukuba banxibelelane ngokuthe ngqo kwaye banxibelelane noontanga, ithemba, kunye nababoneleli ngaphambi komboniso.

Kulo nyaka, abathengi abasindleke nabo baya kuba nokufikelela kwi-Wi-Fi yasimahla kuzo zonke iiholo ngenxa yenkonzo entsha yoncedo lweNdawo yokuFikela eFrankfurt Rhein-Main.

IMFUNDO YOBUCHWEPHESHE INOMPHELO

Iindidi zemisitho yezemfundo kunye neesemina ziyaqhubeka ukwanda kwi-IMEX minyaka le. Abazimasayo baya kubongozwa ukuba “bangapheleli nje ekuyeni kwi-IMEX kodwa babe ngabo babalaseleyo” kumboniso. Njengenxalenye yobambiswano kunye ne-Meetings Mindset®, iindwendwe ziya kuba nokufikelela kwiZiko elitsha le-Online Performance, eliqalisa ngo-Aprili 11. Apha, baya kukwazi ukubeka iinjongo ezinokulinganiswa kumboniso kwaye bafumane isikhokelo malunga nendlela engcono yokufezekisa. . I-Onsite Meetings Mindset® iya kuba neqonga lomboniso elibonelela ngeendlela zokuqeqesha ingqondo yasimahla kunye neengcebiso ezisebenzayo ekuphuculeni ukusebenza kweentlanganiso. Kuza kubakho nesemina elungiselelweyo, enesihloko esithi “Are you in the Meetings Mindset®?” Abaququzeleli be-IMEX baya kuphinda bahlolisise ukusetyenziswa kwevumba lokuphucula ukufunda kunye nokugxininiswa ngokufaka umatshini wokuvumba kwelinye lamagumbi asemina.

Umboniso walo nyaka unika iindwendwe, abathengi, kunye nababonisi ukhetho lweziganeko ezahlukeneyo zemfundo ze-80, zonke zikhululekile kwaye akukho mfuneko yokubhukisha (ishedyuli epheleleyo ifumaneka kwi-intanethi www.imex-frankfurt.com/events ). Kwakunye neeseshoni zomlilo ezitsha "ezishushu", eziza kubonelela ngemfundo emfutshane, engacwangciswanga kumaqela amancinane kumgangatho wokubonisa, iiseshini ezintathu zamandla okuthengisa zemizuzu engama-20 nazo ziya kubonelelwa ngokukodwa kubabonisi nge-tmf dialogmarketing GmbH. Ezi klasi zifutshane, ezinzulu zenkosi ziyilelwe ukuvumela ababonisi kunye namahlakani amileyo ukuba akhulule abasebenzi kwimfundo yobungcali ekhawulezayo ngaphandle kokuphazamisana nemisebenzi yabo yokuma ngexesha lomboniso.

Silindele omnye ugqatso olunamandla kwi-IMEX eFrankfurt, uRay Bloom, uSihlalo we-IMEX uthe: “Kwakhona sijonge ukonyusa amandla enkqubo yethu yabathengi abasindleke kwaye, okubalulekileyo, umgangatho kunye namandla okuthenga abo bathengi beze kumboniso. Njengoko unyaka nonyaka uhamba, utshintsho lwemarike yehlabathi kunye neemarike ezintsha ezinempembelelo kunye namacandelo avela. Sisebenza ngokusondeleyo nabameli kwihlabathi liphela ukuze siqinisekise ukuba i-IMEX ingena kuyo yonke i-intshi yokugqibela yezinto ezinokubakho ezi marike. Ngaphezu koko, siyaqhubeka ukutyala imali kubuchwepheshe obuqhuba unxibelelwano kunye noshishino phakathi kwababonisi kunye nabathengi; umgangatho kunye nodidi lobudlelwane boshishino esiludingayo ukuze siphucule kunye nokufaneleka kobubanzi bemfundo esiyinikezelayo. Njengoko besenditshilo ngaphambili, i-IMEX ingaphezulu kakhulu kunomboniso wezorhwebo- kwaye yiyo loo nto amawaka amaninzi kwishishini lethu engayi kuphupha ngokuyiphosa. Bayazi ukuba abanako ukuyifikelela.”