INkomfa yokuQala yoKhenketho lwaMazwe ngaMazwe eSichuan eNtsha yeNtengiso yeMedia yabanjelwa ePanzhihua, Sichuan kwiphondo nge-18 kaJanuwari, ngomxholo othi “Qhagamshela iTshayina neHlabathi.” Nge-co-hosts XinHua net, phantse Iingcaphephe ezingama-300 zahlanganiswa ukuze kuxoxwe ngeendlela ezintsha zophuhliso oludibeneyo lokhenketho kunye namajelo eendaba amatsha kunye neendlela ezitsha kunye neenguqu zentengiso yokhenketho.
Kwinkomfa, i-Tourism Industry New Media Marketing Alliance yasekwa ngokusesikweni. Ijonge ukuvuselela amandla ophuhliso, ukudibanisa izixhobo ezintsha zentengiso zosasazo, kunye nokuseka inkqubo yonxibelelwano kunye neqonga lentengiso ye-O2O yokudibanisa. Sichuan ukhenketho kunye namajelo eendaba amatsha.
Ngexesha lesi siganeko, i INkqubo yeSilathiso soMbane weLanga weSizwe, uLondolozo lweMpilo kunye neNdawo yokuSindisa yapapashwa njengemigangatho yovavanyo lolondolozo lwempilo kunye nendawo yokhenketho. Eminye imisebenzi ebanjelwe kulo msitho iquka, uMboniso oMtsha wezoKhenketho kwiShishini lezoKhenketho, “iPanda Mania” iMveliso yeNtengiso yaNgaphesheya kunye neNkomfa yokuKhululwa kweMveliso yezoKhenketho yasePanzhihua, kunye neMbasa yeMbasa yokuJonga “iiNdawo eziPhezulu ezili-100 zokuHlala kweeNtaka eziFudukayo” kwisiXeko seSunshine, ejolise ukukhuthaza indibaniselwano emandla yokhenketho kunye namajelo eendaba amatsha, nokuncedisa Sichuan kwintengiso yokhenketho ephucukileyo nephucukileyo kwihlabathi liphela njengophononongo olusebenzayo.
INTO ONOKUYITHATHA KWELI NQAKU:
- In the Sunshine City, aiming to promote the intensive integration of tourism and new media, and assist Sichuan in its professional and modernized brand tourism marketing all over the world as an active exploration.
- With co-hosts XinHua net, nearly 300 experts were gathered to discuss the new trends of integrated development of tourism and new media and the innovation and transformation ways of tourism marketing.
- It aimed to activate development power, integrate new media marketing resources, and establish communication system and O2O marketing platform linking Sichuan tourism and new media.
