UMphathiswa wezoKhenketho eJamaica eKwakha iJamaica yethu

I-Bartlett xnumx
Obekekileyo. U-Edmund Bartlett, uMphathiswa wezoKhenketho waseJamaica-umfanekiso ngoncedo lwe-Jamaica Ministry of Tourism
IAvatar kaLinda S. Hohnholz
Ibhalwe ngu U-Linda S. Hohnholz

Ukhenketho lwaseJamaica UMphathiswa oHloniphekileyo. U-Edmund Bartlett uvale iNgxoxo yeCandelo loNyaka-mali ka-2022-2023 ngentetho yokuhlwayela imbewu yoxolo, ithuba, kunye nenkqubela-phambili.

Nantsi into awayithethayo ngokhenketho.

Somlomo, ndiqala ngoku Icandelo lokhenketho. Isebe lezoKhenketho kunye nemibutho yalo yoluntu lihlala lizibophelele ekuzinziseni ukukhula kweshishini ukuze liqinisekise ukuba ukhenketho luhlala luqhuba ukuvuselela uqoqosho lwaseJamaica emva kwe-COVID-19. Ukuza kuthi ga ngoku, Somlomo, sithathe amanyathelo akhaliphileyo naqinisekileyo wokwakha ngokutsha eli candelo lohlumo, uninzi lwawo ebeluchaziwe, njengoko bendisenza intetho kule Ndlu ibekekileyo xa bendivula iNgxoxo yeCandelo ngo-Epreli.

Undoqo wendawo ekusingwa kuyo ngumgaqo-nkqubo ophilileyo, ucwangciso kunye nezikhokelo zowiso-mthetho kwakunye nentsebenziswano phakathi kwabachaphazelekayo. Umsebenzi weSebe lezoKhenketho kunye nemibutho yalo yoluntu ibonakalisa oku.

Somlomo, okoko ndenzileyo ngo-Epreli wokuvulwa kweNgxoxo yeCandelo yowama-2022/2023, kubekho uphuhliso olubalulekileyo kukhenketho oluthi lubonakalise ukuchacha okukhawulezileyo kolu shishino. Uphuhliso, Somlomo, olungapheleli nje ekuququzeleleni iyantlukwano; bakwabeka isiseko sesiseko esizinzileyo, esizinzileyo esixhamlisa bonke abadlali abakwikhonkco lexabiso lezokhenketho.   

Somlomo, amanani okufika avela kwiBhodi yabaKhenkethi yaseJamaica (JTB) abonisa ukuba eli candelo libonakalisa ukomelela kwalo kwaye imbuyekezo ekusebenzeni kwangaphambi kobhubhane sele kumbovu. Ekupheleni kukaMeyi, sigqithise kwisigidi sabatyeleli kulo nyaka, kwaye sisendleleni eya ekuphumezeni uqikelelo lwethu luka-2022 lokufika kwabatyeleli bebonke abazizigidi ezi-3.2 kunye nengeniso ye-US$3.3 yeebhiliyoni. Nangona kunjalo, Somlomo, ukuba sijonge ukugcina eli xesha lihle, ukuba sijonge ukufezekisa uqikelelo lwethu luka-2024 lokufika kweendwendwe ezizizigidi ezi-4.5 kunye ne-4.7 yeebhiliyoni zeedola zaseMelika kwingeniso yotshintshiselwano lwangaphandle, kufuneka sibeke isiseko sokubuya ngamandla.

Somlomo, sele sibona iimpawu ezintle zokubuyela kwimeko entle njengoko ishishini lezokhenketho liqhubela phambili ukuchacha koqoqosho lwaseJamaica lwasemva kwe-COVID-19.

Somlomo, iZiko loCwangciso laseJamaica's (PIOJ) uhlaziyo lwamva nje lwentsebenzo yezoqoqosho ngoJanuwari ukuya kuMatshi ka-2022 lubonisa ukuba “iXabiso lokwenyani elongeziweyo leeHotele neeNdawo zokutyela linyuke nge-105.7 ekhulwini.”

I-PIOJ iphinde yachaza ukuba "ishishini liyaqhubeka nokuxhamla kuhambo olwandisiweyo, ngenxa yokuphumla kwamanyathelo okuqulatha ebesetyenziswa ngaphambili kwi-COVID-19."

Idatha yangaphambili ibonakalise ukuba ukufika kokumisa kunyuke ngeepesenti ezingama-230.1 ukuya kwiindwendwe ezingama-475,805, kwaye abakhweli abahamba ngenqanawa abafike bebonke baba ngama-99,798 xa kuthelekiswa nexesha elifanayo kulo nyaka uphelileyo. 

Somlomo, ngokusekwe kwidatha yePIOJ kaJanuwari ukuya kuFebruwari 2022, iyonke inkcitho yabatyeleli inyuke yaya kutsho kwi-US$485.6 yezigidi xa kuthelekiswa ne-169.2 yezigidi zeedola zaseMelika kwixesha elingqinelanayo ngo-2021.

Somlomo, ukubeka isiseko esifunekayo ukuqinisekisa ukuba olu hlobo lokuchacha luyaqhubeka ngumbono osemva kwesigaba samva nje sempumelelo yeemarike zehlabathi apho ndikhokele iqela lezokhenketho elikwinqanaba eliphezulu ukuya e-United Kingdom, eMelika naseDubai. ukuphonononga amathuba otyalo-mali kunye nokuhamba ngenqwelomoya kunye nokuxhasa uhambo lokhenketho oluya eJamaica.

Ukumisa kwethu okokuqala, eLondon, kwasibona sivalelwe kwiintsuku ezintandathu zokubonisana ngasemva kunye nabathathi-nxaxheba abaphambili abafana ne-Virgin Atlantic kunye nodliwano-ndlebe kunye namajelo amakhulu eendaba kunye nababhali bokuhamba. Somlomo, i-UK yeyesithathu inkulu yomthombo wentengiso yeendwendwe zokumisa kwaye olu hambo belubalulekile ekuqaliseni iingxoxo ezijolise ekwandiseni abafikayo kunye nemivuzo yecandelo. 

Ngexesha le-UK leg ye-blitz, sajoyina umlingane wam uMphathiswa weNkcubeko, iSini, uLonwabo kunye neMidlalo, uMhlonishwa. U-Olivia "Babsy" Grange, kwiminyhadala emibini yokusungulwa kweJamaica 60 eLondon naseBirmingham. Somlomo, uluhlu lwemisebenzi yokuphawula iminyaka engama-60 esi siqithi safumana inkululeko luza kubandakanya iinkonzo zecawe, iindibano zomculo nemidaniso, imiboniso, amatheko egadi kunye neminyhadala yomculo, yonke le nto iza kubanjwa phantsi komxholo othi “Reigniting a Nation for Greatness” .

Imisitho yokuphehlelelwa kwe-J60 ibonelele ngethuba elihle lokusebenzisana ne-UK Diaspora yethu enkulu, ebandakanya ngaphezu “kosapho nabahlobo” abanqwenela ukugcina ubuni babo kunye nokunxibelelana ekhaya. I-Diaspora licandelo lemarike elisebenzayo esinokuqinisa intsebenziswano ukuze siqhube ukhenketho, urhwebo kunye namathuba otyalo-mali. Somlomo, balicandelo lemarike elisebenzayo elinokuthi, xa lisetyenziswa ngokufanelekileyo, liqhubele phambili ukuchacha kokhenketho.

Umlenze we-Blitz wase-US waba neziqhamo ngokulinganayo kunye neqela lezokhenketho lidibene kunye namaqabane angundoqo ukuvuselela uhambo olusuka e-US North-eastern Seaboard, kubandakanywa i-New Jersey ne-Connecticut, ukuya e-Boston. Somlomo, sisebenza ngamandla sijolise ekuchacheni ngokupheleleyo; nangona kunjalo, asinakuyenza ngaphandle kwenkxaso yamaqabane ethu e-airline exesha elide afana ne-JetBlue kunye ne-Flight Centre Travel Group Limited (FLT), elinye lamaqela amakhulu ohambo lwehlabathi.

Ukuphuma kwintlanganiso ephezulu kunye neqela lobunkokeli beJetBlue kwikomkhulu labo leSixeko saseNew York, i-airline yachaza ukuba ngoJulayi kulo nyaka, baya kwandisa inani lezihlalo phakathi kwe-US kunye ne-Montego Bay ngeepesenti ezingama-40 xa kuthelekiswa noJulayi 2019. Ukukhuthazwa okubalulekileyo eJamaica!

Ezi ziindaba ezimnandi njengoko sisebenza ngenkuthalo ekubuyiseleni kwakhona e-US, eyona marike yethu inkulu yomthombo. Ngokusekwe kula manani okubhukisha iJamaica inethemba lokufumana elona hlobo lihle ukusukela oko ubhubhane.

Somlomo, icandelo lase-US lokhuphiswano lwezentengiso lubonakalise ukuba yiveki enemveliso kakhulu evumele ukomelezwa kobudlelwane nabachaphazelekayo kukhenketho kunye namahlakani ehlabathi.

Ukusuka apho, sasinga kwimarike entsha yoMbindi Mpuma apho iJamaica yayiboniswa ngokuzeleyo ekuthatheni inxaxheba kwelizwe okokuqala kumboniso worhwebo we-Arabian Travel Market (ATM) eDubai, njengoko siqhubeleka neenzame zethu zokuvula uMbindi Mpuma kunye neengcango zokuhamba zaseAfrika. .

Somlomo, esinye isiphumo esingundoqo sohambo lwase-Dubai yaba sisivumelwano sokuqala, ngoku sibona i-Emirates Airlines, eyona nkampani inkulu kwi-Gulf Coast Countries (GCC), ithengisela i-Jamaica izihlalo. Eli lungiselelo, eliyimbali yokuqala yeJamaica kunye neCaribbean, livula amasango ukusuka kuMbindi Mpuma, e-Asia nase-Afrika ukuya kwisiqithi sethu kunye nommandla wonke.

Kokokuqala ukuba i-Destination Jamaica ifakwe kwinkqubo yokuthengisa amatikiti e-Gulf Cooperation Council (GCC) yenqwelomoya kwaye inika i-JTB amandla abalulekileyo othethathethwano ngeenqwelomoya eziya ngqo kwindawo ekuyiwa kuyo.

Zombini iZikhululo zeenqwelomoya uNorman Manley kunye neSangster International zidweliswe kwinkqubo yenqwelomoya, amaxabiso amatikiti afumaneka ngokufanelekileyo. Iinqwelomoya zinikezelwa ngeendlela ezibandakanya iJFK, iNew York, iNewark, iBoston kunye neOrlando. Inketho enye idlula eMalpensa, eItali, ivumela ukufikelela kwintengiso yaseYurophu ngokunjalo.

Somlomo, nanjengoko sizama ukuhenda abatyali-zimali abangakumbi bamazwe ngamazwe, sihlala sigxile ekudaleni imeko-bume evumela ukukhula nophuhliso lwabachaphazelekayo kwezokhenketho, kubandakanywa amaShishini amaNcinci namaPhakathi oKhenketho (ii-SMTEs), ukuze kudalwe icandelo elibandakanyayo.

Ndingathanda ukukhumbuza amalungu ngebhiliyoni yeedola ezibekelwe yiNgxowa-mali yoPhuhliso loKhenketho (TEF) ukuze ibonelele ngenkxaso-mali kwiiSMTEs kwicandelo lezokhenketho kunye noThungelwano loQhagamshelwano kunye nabavelisi nababoneleli kushishino.

Esi sibonelelo silawulwa ngeBhanki ye-EXIM ethe, ukuza kuthi ga ngoku, iphumeze yaze yahlawula malunga nekhulu elinamashumi amathandathu anesibini (162) imali-mboleko exabisa malunga ne-JA$1.56 yeebhiliyoni ukuya kumashumi asixhenxe anesibini (72) abaxhamli.

Somlomo, le nkqubo ikhethekileyo yokuboleka imali ibibaluleke kakhulu kwezi nyanga zimashumi mabini anesine zobhubhani we-COVID-19 njengoko iSebe kunye namahlakani alo kwezokhenketho, kunye ne-EXIM Bank, basebenze ngenkuthalo nangenkuthalo ukunika isiqabu kubadlali abakwixabiso lezokhenketho. ikhonkco. Oku kuthathe uhlobo lwentlawulo eyandisiweyo yokumisela kunye nohlengahlengiso lwetyala. Kwezinye iimeko, apho i-EXIM enokwenzeka ikwazile ukuxhasa ukuphuculwa kwenkunzi ngexesha lokuhla. I-EXIM kungoku nje ilungisa i-100 yezigidi zeerandi ezongezelelweyo kwizicelo zemboleko njengoko icandelo lezokhenketho libuyela umva.

Sikholelwa ukuba ngale nkqubo yemali-mboleko igalelo elibalulekileyo lenziwe kuhlumo loqoqosho lwaseJamaica ngengeniso yotshintshiselwano lwangaphandle kumashishini abandakanyekayo kwikhonkco lexabiso lokhenketho kunye nokuqinisekisa ukuba malunga ne-1,300 yemisebenzi iyagcinwa. 

Somlomo, njengokuba sisebenzela ukwakha i-ecosystem ephumelelayo nebandakanyayo yee-SMTEs zethu, ndinovuyo ukwazisa ukuba iTEF yenza inkqubela ngeTourism Incubator. Kusekwe iqela lamaqela achaphazelekayo abalulekileyo ukukhokela ukusekwa kwe-incubator ngenjongo yokuba kubekho ikhwelo lokuqala lezimvo phambi kokuphela konyaka-mali.

Somlomo, sinebhongo ngokuba nentsebenziswano neBhanki yoPhuhliso yaseJamaica kweli phulo libalulekileyo. Ukongeza, i-TEF iqalise iingxoxo namahlakani e-ICT anokubakho njengoko ubuchwepheshe buya kudlala indima ebalulekileyo ekusebenzeni kwe-incubator kunye nokuphucula icandelo ngokubanzi.

Le ntsebenziswano kulindeleke ukuba inabele ngaphaya kwe-incubator yokhenketho kwaye iya kubandakanya amanyathelo ajoliswe ekusetyenzisweni kobuchwepheshe kwiihotele zasekuhlaleni nezinomtsalane, kunye nekhonkco lexabiso lokhenketho ukudala amava anomdla nasebenzayo kubo bonke abadlali beli candelo. Uya kuva ngakumbi kumaqabane eteknoloji ye-incubator kwiiveki ezizayo.

Njengoko siqhubeleka ukubeka phambili ekwandiseni amandla e-SMTEs zasekhaya, i-TEF isandula kubamba iSeshini yoLwazi loPhuhliso lweShishini ukulungiselela la mashishini abalulekileyo aqhuba ama-80 eepesenti exabiso lamava okhenketho kwihlabathi jikelele.

Iseshoni yadibanisa iingcali ezingundoqo zophuhliso lweshishini ngentsebenziswano ne-TEF, kwaye yaqaqambisa iimveliso kunye neenkonzo ezifumanekayo kwii-SMTEs ukuququzelela ukwanda kwazo, ezifana nemali-mboleko yoshishino olukhuphisanayo; Izibonelelo zenkxaso-mali ye-GOJ; iivawutsha zokunceda ii-SMTEs ngeemfuno zobugcisa; urhwebo olusebenzayo lweshishini; izibonelelo zophuhliso lweshishini; Iinkonzo zokuvavanya imveliso kunye neenkonzo zokulinganisa imveliso (ukuqinisekisa ukuba iimveliso ziyahlangabezana neemfuno zemarike).

Iseshini yolwazi lophuhliso lweshishini yee-SMTEs ibe linyathelo le-TEF's Tourism Linkages Network, ngentsebenziswano namahlakani aphambili, kuquka neBhanki yoPhuhliso yaseJamaica (DBJ); IBhanki ye-EXIM; Umbutho wabavelisi kunye nabaThumeli bangaphandle baseJamaica (JMEA); I-Jamaica Business Development Corporation (JBDC); Imali-mboleko yeBhanki yeSizwe yaseJamaica; kunye neOfisi yeeNkampani zaseJamaica.

Somlomo, siyaqhubeka nokusebenza ngenkuthalo ukomeleza amakhonkco phakathi kokhenketho kunye namanye amacandelo ukuze abavelisi bethu, amafama, abavelisi bempahla neenkonzo, kunye nabanikazi beehotele bakwazi ukusebenzisana ukusebenzisa amathuba amaninzi akhoyo kwicandelo leendwendwe.

Ukuza kuthi ga ngoku, uRhulumente waseJamaica uqhubela phambili nokuphuhlisa iJamaica njengendawo yokubonelela ngezibonelelo kwicandelo lezokhenketho lasekhaya kunye nezinye izizwe ezixhomekeke kukhenketho kulo mmandla. 

Somlomo, oku kuya kunika amaqumrhu aseJamaica izihlunu ezifunekayo ukuze akhule ekhaya, kwingingqi nakumazwe ngamazwe.

NgoMeyi, uMnu. Wilfred Baghaloo, iPwC Jamaica's Deals Partner for the Southern Caribbean, wonyulwa njengosihlalo omtsha weziko elitsha lolungiselelo. Ingcinga ye-hub ye-logistic supply hub ye-Jamaica kunye nezinye iziqithi ze-Caribbean yaphuma kwi-Tourism Recovery Task Force apho uMnumzana Baghaloo ebengusihlalo phakathi kuka-Matshi 2020 kunye noSeptemba 2020. Imigaqo yereferensi (TOR) yeprojekthi ngoku iphuhliswa yi UMphathiswa wezoKhenketho. Somlomo, njengoko sitshintshela kwimodeli yokhenketho ezinzileyo kwaye sigxile kumacandelo emarike awodwa, kuya kufuna ukukhuselwa okukhulu kwenkunzi yethu yendalo eyimfuneko kuqoqosho lokhenketho oluphumelelayo. Ukusukela oko yaqalayo, iNgxowa-mali yoPhuculo loKhenketho (TEF) izibophelele ngemithombo yobutyebi ekubuyiselweni nasekugcinweni kwemveli yendalo yaseJamaica neyolwakhiwo kwaye, ngokwenza oko, idale imveliso etyebileyo neyohlukileyo ngakumbi ukuze abantu basekuhlaleni neendwendwe bayonwabele.

Ekuqaleni kukaJuni, uMphathiswa wezoKhenketho kunye ne-TEF, ngokubambisana noMphathiswa wezoLimo nezokuLoba, baphehlelele iProjekthi yoBuyiselo lweHolland Bamboo Scenic Avenue, esiyazi njengeBamboo Avenue. Le nkulumbuso iSaint Elizabeth, ibekwe kuhola wendlela ongundoqo woNxweme olukumaZantsi, phakathi kweMiddle Quarters neLacovia, yenye yezona zinto zinomtsalane wethu wendalo. Ngelishwa, iziganeko zendalo kunye nezenziwe ngabantu ziye zathatha umonakalo kwi-bamboo coverage kwaye zabangela ukuba zibe zincinci kakhulu. I-TEF izibophelele ngezigidi ezisi-8.5 zeerandi ekutyaleni ngokutsha nasekubuyiseleni iHolland Bamboo, eyenye yeeprojekthi ezininzi ezityikityiweyo ezenzileyo kwisiqithi sonke ukubuyisela iindawo zethu zelifa lemveli.

Somlomo, phakathi kwamaphulo amaninzi abalulekileyo endithe ndawabalula kwinkcazo-ntetho yam, ibikukuqulunqwa kweNkqubo-sikhokelo eZinzileyo kunye neQhinga lokuncedisa ukukhuthaza ukomelela kokhenketho nokwandisa uzinzo lwalo ngamaxesha obunzima. Umsebenzi kule nkqubo ukwigiya eliphezulu njengoko sifuna ukukhuthaza uphuhliso oluzinzileyo lwecandelo kunye nokunyusa ingeniso yonaniso lwangaphandle. Ukuza kuthi ga ngoku, kule veki iphelileyo, Somlomo, sinikezele ngezixhobo zolawulo lweentlekele kubameli abasuka kwiJamaica Hotel & Tourist Association kunye noMbutho weJamaica Attractions Limited.

Oku kuquka imipapasho emithathu engundoqo elungiswe liSebe lezoKhenketho kunye neNgxowa-mali yoPhuculo loKhenketho, ezizezi:

1. INkqubo-sikhokelo yoLawulo loMngcipheko weNtlekele kwiCandelo lezoKhenketho

2. Isakhelo seSicwangciso soLawulo loMngcipheko weNtlekele kunye neziKhokelo zeCandelo lezoKhenketho

3. Incwadi yesiKhokelo yeSicwangciso sokuQhubekeka koShishino kwiCandelo lezoKhenketho

Somlomo, la maxwebhu achaza isicwangciso-qhinga sethu sokubandakanya imiba yolawulo lweentlekele kwimigaqo-nkqubo, izicwangciso-qhinga nezicwangciso zecandelo lezokhenketho. Ukongeza, upapasho lunika isikhokelo esicacileyo kumaqumrhu okhenketho malunga neziseko ezingundoqo ezisisiseko kunye neenkqubo zokusebenza ezifunekayo ukunciphisa, ukulungiselela, ukuphendula kunye nokuchacha kwiziganeko ezinobungozi okanye iimeko zonxunguphalo. Somlomo, ngokwabelana ngolwazi noqeqesho iSebe lezoKhenketho kunye nemibutho yalo karhulumente lizama ukwakha ukomelela kwezokhenketho ngokusebenzisana namahlakani ethu kwezokhenketho.

La ngamanye amalinge amaninzi alandelwa liSebe lethu kunye nemibutho yalo yoluntu aza kubonelela ngesikhokelo sophuhliso loshishino lwezokhenketho olunengeniso ethe chatha nolukwaziyo ukuzimela.

Somlomo, ngokusebenzisa amathuba amaninzi kwezokhenketho siza kukwazi ukwakha kwakhona icandelo elibandakanya ngokwenene, elikwaziyo ukuzimela kunye nelizinzileyo ngelixa sisomeleza uqoqosho lwesizwe ngendlela ebalulekileyo, njengoko sichacha kwiimpembelelo zobhubhani we-COVID-19. Ke ngoko, siya kuqhubeka nokutyhalela phambili ekwakheni ikamva eliqaqambileyo kunye nesizwe esikhulayo esixhamla wonke umntu waseJamaica.

Malunga nombhali

IAvatar kaLinda S. Hohnholz

U-Linda S. Hohnholz

ULinda Hohnholz ube ngumhleli we eTurboNews iminyaka emininzi. Nguye ophethe yonke imixholo yeprimiyamu kunye noshicilelo lweendaba.

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