IBrazil: Ukujonga imeko yohambo lweshishini

IBrazil-ukhenketho-1
IBrazil-ukhenketho-1
Ibhalwe ngu Linda Hohnholz

Emva kokubona ixesha lokukhula, ukudodobala kwezoqoqosho eBrazil kunye nokungazinzi kwezopolitiko kuchaphazele kungekuphela nje imarike yokhenketho lwasekhaya kodwa nakwimarike yamazwe ngamazwe. I-eTN yenza eli nqaku libalulekileyo lifumaneke kubafundi bethu besongeza i-paywall ngesicelo somkhuphi.

Abantu abaninzi kolu shishino baye bayicima iBrazil emva ko-2016. Emva kokubona ixesha lokukhula, ukudodobala kwezoqoqosho eBrazil nokungazinzi kwezopolitiko kuchaphazele kungekuphela nje imarike yokhenketho lwasekhaya kodwa nakwimarike yehlabathi. Kwi-Global Travel Forecast ka-2018, iGlobal Business Travel Association (GBTA) yathi, "Oku kukhula kumile kule minyaka imbalwa idlulileyo, kwaye imakethi yezohambo lweshishini laseBrazil ibuyela umva kwaye iphulukene nomfutho omninzi ofunyenwe ekuqaleni kwale nkulungwane intsha."

Nangona kunjalo, ndicinga ukuba oku mhlawumbi bekuphambi kwexesha ngenxa yezizathu ezithathu ezingundoqo. Kwaye ngenxa yezi zizathu, kukho amathuba eehotele ezizimeleyo ezininzi. Njengohambo lokuzonwabisa, abahambi bezoshishino bafuna amava akhethekileyo kunye nokuhlala okukhunjulwayo. Iihotele ezizimeleyo zibekwe kakuhle ukwenza imali kwezi ndlela kwaye kufuneka zijonge ukwandisa ukuthengisa kwazo, nokuba mhlawumbi zifumane inkxaso kwiinkampani ezimele iihotele.

1) Ngelixa uhambo lunokuthi lucothe kancinci, imeko iyonke isephezulu. Kwi-2010, inkcitho yohambo lweshishini eBrazil yayiyi-23.49 yeebhiliyoni zeedola kwaye ngo-2016, le yi-27.22 yeebhiliyoni zeedola.

I-2) Iinqwelo-moya ezinkulu zaseBrazil, i-Azul kunye ne-GOL, ibike ngasekupheleni kwe-2017 ukuba babone iindlela ezintle kwiimfuno eziphezulu zenkampani. “Ndicinga ukuba singatsho ngokuqinisekileyo emva kwexesha elide sibona imfuno yenkampani iqhubeka,” utshilo uAzul. "Besisondele kakhulu kwimfuno ngoSeptemba kwaye sayibona ngo-Okthobha." I-GOL iqikelela ukuba malunga ne-70% yengeniso yayo iqhutywa ngabaxumi beshishini, kwaye zombini iinqwelomoya ziqikelele ukuba zilindele ukonyuka ngo-2018.

I-3) Imfuno yeemoto eziqashisayo ezilindeleke ukuba zinyuke ngo-2018. I-Localiza, inkampani yemoto eqashisayo yengingqi, yangena kwintsebenziswano kunye noHertz, equka ukuthengwa kweHertz Brazil kwi-Q4 2016.

Ngokwemvelo, ngabahambi abaninzi beshishini abajikelezayo kunye neemoto ezininzi eziqeshwayo, ayisiyonto ilula ukucinga ukuba iihotele ziya kuvuna izibonelelo nazo.

IBrazil, elona qoqosho likhulu nolona lwahlukeneyo lwezoqoqosho eLatin America, lubone utyalo-mali olukhulu kushishino lweehotele kule minyaka ilishumi idlulileyo. Zombini iNdebe yeHlabathi yeFIFA ka-2014 kunye neMidlalo yeOlimpiki ye2016 i-turbo ihlawulise icandelo lokwamkela iindwendwe, kwaye kuyaqhubeka nokunyuka okukhawulezayo kwinani lamagumbi asakhiwayo. U-Hilton ubhengeze intsebenziswano kunye no-Atlantica ukukhulisa uphawu lwayo lwe-Hilton Garden kweli lizwe kunye ne-BHG kunye ne-Accor Hotels isanda kwazisa i-63 yezigidi zeedola eziza kubona i-Accor ithatha iphothifoliyo yeehotele ze-26 kunye namagumbi e-4,400. Ngaphaya koko, iihotele zeB&B zaseFransi zibhengeze injongo yazo yokuvula malunga neeyunithi ezingama-30 eBrazil ngo-2025.

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Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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