Ukukhwela indawo, umgangatho wokuhamba ngenqwelomoya kumashumi eminyaka, kungekudala iza kuba yinto yakudala kubathengi beDelta njengoko inqwelomoya yenza utshintsho lwehlabathi ekukhweleni ngexabiso elithengiweyo. Le yindaleko yamva nje yomsebenzi weminyaka emininzi weDelta ukuzisa ukuhambelana, ukulula kunye nokucaca kwisango kunye namava okukhwela, iinzame eziye zaqhuba amanqaku aphezulu amava abathengi. Amalungu e-SkyMiles Medallion kunye namaLungu e-Delta SkyMiles afanelekileyo e-American Express Credit Card aya kuqhubeka efumana ibhodi ephambili.
Ukutshintsha komyalelo wokukhwela - ukuza kuzo zonke iinqwelomoya eziqhutywa yiDelta kwihlabathi jikelele ukuqala ngoJan. 23 - ziya kukhatshwa ngamagama amatsha ombala owahlula iimveliso zeDelta (Basic Economy, Main Cabin, Delta Comfort +, Delta Premium Select/First Class kunye neDelta One), nganye apho, ukongeza kwi-Sky Priority, iya kuba nombala othile, ohambelanayo - ukusuka ekubhukheni ukuya kubhoda. Imibala iphefumlelwe yiphalethi yohlobo oluphambili lweDelta kunye nomthunzi wePassport Plum omfusa owaziswe kunye neyunifomu eyilwe yinkampani yenqwelomoya ka-2018 yeZac Posen.
Ibhodi enegama layo yakha kuphuculo lwamva nje lweDelta, ukongezwa kwendawo yesi-4 ekuqaleni kwalo nyaka, ngokukodwa kubathengi be-Basic Economy. Olu tshintsho lube nesiphumo sokuba amanqaku okwaneliseka kwabathengi aphucuke kakhulu kwinani elincitshisiweyo labathengi kwizowuni yesi-3, kunye nokuphucula kuyo yonke enye indawo, kubandakanywa namanani aphindwe kabini kwiizowuni zeKhabhinethi eziPhambili. Abathengi be-Basic Economy bayaziswa ngexesha lokuthenga ukuba isikhwama sabo esithwalayo sinokufuna ukujongwa esangweni, simahla, nto leyo enceda ukulawula ukulindela ukujonga iingxowa esangweni. Le nkqubo iza kuqhubeka nokwaziswa kwebhodi entsha yakwaDelta.
"Wonke umthengi uxabisa ukuhambelana kunye nengqondo yokwazi ukuba ulindele ntoni xa behamba," watsho uTim Mapes, uSekela Mongameli oPhezulu weDelta kunye neGosa eliyiNtloko leNtengiso. “Besimamela abathengi bethu malunga noxinzelelo abasoloko beluva esangweni phambi kokuba bakhwele, kunye nokuphumeza utshintsho oluncinci iminyaka. Olu lwando lwamva nje luphucula ngakumbi indlela inkqubo yeDelta esebenza ngayo kwaye yenzelwe ukudibanisa ngcono imveliso yeDelta abayithengileyo kumava awahlukeneyo kulo lonke uhambo lwabo.
Kuthetha ukuthini oku kubathengi
Iindawo zokukhwela kwiinqwelomoya eziqhutywa yiDelta kwihlabathi liphela ziya kuthiywa ngokutsha ukubonisa ixabiso elithengiweyo, ngelixa ibeka phambili ukunyaniseka kwabathengi. Ngenxa yoko, i-Delta iya kwandisa inani lamaqela okukhwela ukukhuthaza abathengi abambalwa ukuba bafolele kwindawo yesango nangaliphi na ixesha.
Ukuqinisekisa ukuba unxibelelwano lucacile kwaye aluguquguquki, igama elitsha lomyalelo wokukhwela liya kuboniswa:
o Kumava okuthenga kwi-intanethi
o Kumapasi okukhwela kunye nakwiscreen sanamhlanje seFly Delta app
o Kwizikrini zeJetway kunye neempawu zokukhwela esangweni
Ngelixa imibala emitsha ehambelana nexabiso lokukhwela i-brand nganye iya kubonakala kwizikrini zokukhwela kunye neempawu esangweni eziqala ngo-Jan. 23, ziya kubonakala kuphela kwinani elincinci labathengi kwi-digital shopping experience ukuqala. Ukuhanjiswa ngokuthe ngcembe kubo bonke abathengi kwi-delta.com kunye ne-Fly Delta app ngokuhambelana nezenzo ezilungileyo zotshintsho olukhulu lwedijithali kuya kuvumela iDelta ukuba iqokelele ingxelo yabathengi ukuze kuphuculwe ngokuqhubekayo de ukukhutshwa kugqitywe ngo-2019.
Uhambo lweDelta lokuphucula amava omthengi
I-Delta iyaqhubeka nokubeka ibhodi phantsi kwe-microscope, ijonge iindlela ezintsha zokulungelelanisa kunye nokuvavanya iikhonsepthi zihlala kunye nabathengi - njengokusetyenziswa kwezikrini zedijithali endaweni ye-static boarding signage, njengeentsika. Ukunceda ukugcina abathengi benolwazi, inkampani yeenqwelo moya ikwayinkokeli ekongezeni ulwazi olukhulu kwizikrini zokubonisa ngaphezulu komnyango weJetways kunye nokutyhala izaziso zokukhwela kwi-app yeFly Delta.
“Abathengi kwihlabathi liphela basixelela ukuba bafuna ukwaziwa kwaye bafuna ukulawula ixesha labo,” uqhubeke watsho uMapes. “Besiphumeza izisombululo zokwenza uhambo ngenqwelomoya lube yinto ejonge phambili kuyo, kwaye sizimisele ukubonakalisa eyona ntlonipho ngexesha labathengi.”
INTO ONOKUYITHATHA KWELI NQAKU:
- As a result, Delta will increase the number of boarding groups to encourage fewer customers to line up in the gate area at any one time.
- Zone boarding, an aviation standard for decades, will soon be a thing of the past for Delta customers as the airline makes a global shift to boarding by branded fare purchased.
- To help keep customers informed, the airline has also been a leader in adding larger information display screens above the door to Jetways and pushing boarding notifications from the Fly Delta app.
