UGoogle ufuna ukuba uKhenketho lwaseYurophu lubuye

1. Amaqonga kaGoogle anceda icandelo lezokhenketho ukunxibelelana nabahambi
2. Ubambiswano luya kuxhasa umsebenzi we-ETC kuzinzo, ukwenziwa kwedijithali kwezokhenketho, kunye nokunxibelelana
3. UGoogle kunye ne-ETC bazakusebenzela ukomeleza ukhuphiswano lwecandelo lezokhenketho eYurophu

Siyazingca ngokujoyina iKhomishini yoKhenketho yaseYurophu, sijonge phambili ekusebenzeni kunye ukwenza igalelo ekubuyiseleni icandelo lokuhamba eYurophu. Imeko yokuhamba itshintsha ngokukhawuleza, kwaye sizimisele ukuqhubeka nokubonelela ngoqeqesho lwezakhono zedijithali, ulwazi lwedatha, kunye nezixhobo zokunceda imibutho yokuhamba neyokhenketho ikwazi ukumelana neminikelo yayo ukuhlangabezana neemfuno ezintsha zokuhamba. ” Utshilo u-Diego Ciulli, Imicimbi kaRhulumente kaGoogle kunye noMphathi oPhezulu kuGoogle.

UGoogle ujoyine i-European Travel Commission (i-ETC) njengeLungu eliDibeneyo lokunceda ukuqhuba ukubuyela kwecandelo lezokhenketho laseYurophu ngo-2021 nokomeleza icandelo njengenjini yokukhulisa uqoqosho, ingqesho kunye nophuhliso lwengingqi kubo bonke abantu baseYurophu.  

I-ETC isebenze iminyaka ukonyusa uphuhliso lokhenketho oluzinzileyo eYurophu, iphakamisa ulwazi ngeendawo ezingaziwayo zaseYurophu kunye nokuqaqambisa izibonelelo zamava endawo kunye nokuhamba kwexesha langaphandle. Njengengxenye yomsebenzi wabo wokuba ngumthombo othembekileyo wolwazi, uGoogle unceda icandelo lezokhenketho ngokusebenzisa ulwazi kunye nezixhobo zemibutho yentengiso yokufikela (i-DMOs) ukufikelela kubatyeleli abanokubakho ngexesha lohambo lwabo lokucwangcisa uhambo. Isibhengezo sobulungu sanamhlanje sakha kwiNkqubo ka-2017 ye-Google DMO yoBambiswano esungulwe kwiNkomfa yaMazwe ngaMazwe yokuFikela ukukhuthaza kunye nokuqeqesha ii-DMO ukuba zisebenzise idatha kunye nokuqonda ukuqonda indlela yokujolisa kwiminikelo yabo yokuhamba.

Isibhengezo sobulungu sikaGoogle sanamhlanje sakha kwiNkqubo ka-2017 yeGoogle DMO yoBambiswano esungulwe kwiNkomfa yaMazwe ngaMazwe yokuFikela ukukhuthaza kunye nokuqeqesha ii-DMOs ukuba zisebenzise idatha kunye nokuqonda ukuqonda indlela yokujolisa kwiminikelo yabo yokuhamba.

Intsebenziswano ye-Google-ETC iya kunceda ukwakha ubunakho bedijithali bemibutho yezokhenketho eYurophu ngokusebenzisa imisitho yoqeqesho elungiselelwe amalungu e-ETC, ebaxhobisela inguqu yedijithali kunye nobuchule bokuthengisa. Iza kukhokela umgaqo-nkqubo nokwenziwa kwezigqibo kwicandelo lezokhenketho ngophando oluhlangeneyo kunye namanyathelo obunkokeli obucingayo. Njengenxalenye yomsebenzi wabo wokuxhasa icandelo lokuhamba kunye nokhenketho, uGoogle usungule i UNWTO kunye neNkqubo kaGoogle yokuKhawuleza kwezoKhenketho^[1]ukukhuthaza inguqu kwidijithali kunye nezakhono ekubuyiseleni icandelo eYurophu. Ukusebenza kunye, i-ETC kunye noGoogle baya kutshintshiselana ngolwazi ukukhuthaza ukuhamba okuzinzileyo, ukuqhuba ukukhula kwezokhenketho kunye nokubonelela ngokunyusa ezoqoqosho eYurophu ngeenkonzo zentengiso ngokudibeneyo, iiwebhubhsayithi kunye neminyhadala, kunye neeprojekthi zophando.

U-Eduardo Santander, uMlawuli oLawulayo weKhomishini yoKhenketho yaseYurophu wathi: “Siya-ETC sonwabile ukwamkela uGoogle njengeLungu eliDibeneyo lombutho wethu ngexesha apho indima yethu ekukhuthazeni ukhenketho lwaseYurophu ibaluleke kakhulu kunakuqala. Isibhengezo esibalulekileyo kwicandelo lezokhenketho laseYurophu, ubulungu bukaGoogle buza kusivumela ukuba sisebenze kunye sikhangele kwikamva eliqaqambileyo nelomeleleyo lokuhamba eYurophu, ukuze kuzuze bonke abantu baseYurophu. Ukukhuthaza ukukhula okuzinzileyo kwicandelo lezokhenketho laseYurophu ngumba ophambili weqhinga le-ETC kwaye sikholelwa ekubeni ubulungu bukaGoogle buza kuvumela yomibini le mibutho ukuba isebenze ngcono kule njongo. ”