I-Crown Royal yazisa umoya wayo wokutyikitya wesisa njengeqabane lewhisky elikhethekileyo leeMbasa ze-CMA zonyaka wesixhenxe olandelelanayo, zonke zisakha ukuya kutsho kwisibhengezo esichukumisayo kuBusuku oBukhulu boMculo weLizwe. Imiliselwe entliziyweni yomculo welizwe, uphawu lubhiyozele iinqobo ekwabelwana ngazo kunye namava aphakamileyo adibanisa abalandeli kunye namagcisa ngokufanayo.
Peyinta Umculo City Purple
Ukuqalisa iveki, i-Crown Royal idibene noDaniel Musto kaDanielxDiamond ukubhiyozela ukuqaliswa kwe-Crown Royal Aged 31 Years, umnikelo omtsha kwipotifoliyo yabo ye-whisky. Imbonakalo yomculo welizwe elinamandla-ephefumlelwe nguMusto kunye nabazimasi bobuqu kumyili weDanielxDiamond Crown Royal jackets edibanisa isitayile somgangatho ophezulu kunye neWild West. Intsebenziswano yabonakalisa ubugcisa kunye nendalo yomculo welizwe ongaphelelwa lixesha.
Amagqala okuGxininisa: iNtsebenziswano neCreatiVets
Kuyo yonke iveki, i-Crown Royal iqhubekile nokuzibophelela kwigqala ngokusebenzisana ne-CreatiVets, i-non-ngeniso isebenzisa umculo ukuncedisa amagqala emva kwenkonzo. Le ntsebenziswano yaphawulwa xa umtyunjwa omtsha woMculi woNyaka uNate Smith kunye nomamkeli wePurple Heart wajika umzobi welizwe uScotty Hasting waphuma eqongeni ukuze abelane ngohambo lwakhe olukhuthazayo ukusuka kwinkonzo yasemkhosini ukuya kubhala iculo lakhe lokuqala kunye nokwenza kwiGrand Ole Opry.
Ngomzuzu ongalibalekiyo ngexesha leeMbasa zeCMA, uSmith wachaza ukuba i-Crown Royal yayinikela ngeedola ezingama-50,000 kwi-CreatiVets. Oku kuzisa itotali ephakanyisiweyo ukusukela oko intsebenziswano yaqala ngo-2022 ukuya kwi-370,000 yeedola, kwaye oko kuncede ukuqhuba kufutshane nokunyuka okuphindwe kabini kwinani lamagqala e-CreatiVets axhasayo ngonyaka.
Njengoko sibuyele kwiSixeko soMculo kunyaka wesixhenxe kwakubalulekile ukubhiyozela uluntu lomculo welizwe kwaye sibuyisele ngokunentsingiselo, "kusho uJesse Damashek, iSekela likaMongameli oPhezulu, iWhisky yaseNyakatho yaseMelika eDiageo. Ukusebenzisana noNate Smith kunye noScotty Hasting ukuze babonise umsebenzi omangalisayo weCreatiVets yaba sisiphelo esigqibeleleyo seveki endingenakulibaleka.
Abalandeli bajoyine iMishini
Ababukeli beCMA baye bakhuthazwa ukuba bangenelele ekunikeni. Ngokuskena ikhowudi ye-QR ngexesha losasazo okanye ukutyelela indawo yomnikelo ye-CreatiVets, ababukeli baqinisekisa ukuba iminikelo eyongezelelweyo iya kwenziwa kumbutho kwaye yomeleza ingcamango yokuba ukubuyisela kulula njengokuphakamisa iglasi.
Ukuphakamisa iToast kwiNashville
Ukususela kwinqanaba le-CMA, i-Crown Royal ayizange ime nje. Ikwaxhasa imisitho efana ne-72nd Annual BMI Country Awards kunye ne-CMA after-party ngokusebenzisa ii-cocktails ezikhethekileyo kunye neetosti ezisuka entliziyweni phakathi kweenkwenkwezi kunye neenkokheli zeshishini.
Ukubhiyozela ubudlelwane phakathi kwewhisky, umculo, kunye nesisa, uphawu lukhumbuza wonke umntu ukuba aphile ngesisa, asele ngokufanelekileyo, kwaye alixabise ifuthe loko sikunika kona.
