I-Air New Zealand kunye nee-Allbirds zihlangene ukuze zithathe eyona ndawo ingcono yeNew Zealand kwihlabathi jikelele, izisa intuthuzelo eyongezelelweyo kumava okuhamba ngenqwelomoya.
Ebizwa ngokuba “yiMask yeeNtaka” ngenxa yeempawu zayo ezinjengeentaka, ii-Allbirds ziguqule imaski yamehlo ethobekileyo yenqwelomoya yaba liqabane lokuhamba elitofotofo nelizinzileyo ukunceda abathengi balale ngcono kwaye bavuke besanda, kwaye yenzelwe ukuba isetyenziswe kwakhona naphindaphindiweyo.
Njengezihlangu eziguquguqukayo zee-Allbirds, imaski ethambileyo ngokuvakalayo yenziwe ngokuzinzileyo, uboya bemerino obuqinisekisiweyo be-ZQ yaseNew Zealand kunye nogwebu olusekwe kwi-oli yembotyi yecastor.
Ingqwalasela kwiinkcukacha zoyilo ibandakanya ukuhonjiswa kwamehlo okuchuliweyo okuvumela intshukumo yamehlo endalo, ngelixa umlomo onjengentaka onqabileyo ubonelela ngokutywina okutofotofo ebusweni ukuvala ukukhanya ngokupheleleyo. I-Air New Zealand ibambisene nee-Allbirds kuyilo lwemaski, kubandakanya nokuqhuba uvavanyo lokunxiba ebhodini ukunika ingxelo kulo lonke uphuhliso lwayo.
I-Air New Zealand yeNtengiso kunye neGosa loMthengi uMike Tod uthi kukho ulungelelwaniso lwendalo phakathi kweempawu ezimbini, ezaziwa ngokubonisa iNew Zealand kwihlabathi.
“Njenge-Air New Zealand, ii-Allbirds zibetha ngaphezulu kobunzima bazo kwaye ngokwenene zizenzele igama njengomphazamisi kushishino lwezihlangu. Zombini iimpawu zikwadume ngokuthuthuzela. Ii-Allbirds zivelisa ezona zihlangu zikhululekileyo kwihlabathi ngelixa sinebhongo ngokunika abathengi bethu obona buthongo bungcono esibhakabhakeni.
"Ngokudibanisa iintloko zethu senze imveliso abathengi bethu baya kuxabisa ngokwenene kwaye baphinde bayisebenzise kwakhona, ngelixa bexhamla ulwazi lophawu lwamazwe ngamazwe lweNew Zealand."
"Siye satsibela ithuba lokusebenza ne-Air New Zealand, uphawu olubeka phambili ngendlela efanayo uyilo olucingisisiweyo kunye namava abathengi," utshilo umseki kunye no-CEO we-Allbirds uTim Brown.
“Ngokuzisa ubuchwephesha bethu kwiNtaka Mask, sikwazile ukwenza imveliso ehambelana ngokugqibeleleyo novelwano lwe-Air New Zealand kumthengi.”
IMask yeNtaka iza kufumaneka kuphela kwikhabhinethi yoShishino ye-Air New Zealand kwiindlela ezikhethiweyo zaseMntla Melika ngo-Okthobha, kuquka nenkonzo yemihla ngemihla ye-NZ1/NZ2 yenkampani phakathi kweLos Angeles neLondon.
INTO ONOKUYITHATHA KWELI NQAKU:
- Ebizwa ngokuba “yiMask yeeNtaka” ngenxa yeempawu zayo ezinjengeentaka, ii-Allbirds ziguqule imaski yamehlo ethobekileyo yenqwelomoya yaba liqabane lokuhamba elitofotofo nelizinzileyo ukunceda abathengi balale ngcono kwaye bavuke besanda, kwaye yenzelwe ukuba isetyenziswe kwakhona naphindaphindiweyo.
- I-Air New Zealand kunye nee-Allbirds zihlangene ukuze zithathe eyona ndawo ingcono yeNew Zealand kwihlabathi jikelele, izisa intuthuzelo eyongezelelweyo kumava okuhamba ngenqwelomoya.
- “By bringing our comfort expertise to the Bird Mask, we've been able to create a product that's perfectly aligned with Air New Zealand's empathy for the consumer.
