I-ATM 2025 ivula ngomso, kwaye abaququzeleli balindele iindwendwe ezingama-55,000 ezivela kumazwe angama-166. Oku kudlula inani leendwendwe umququzeleli ofanayo, uReed, owayenaso kwi-World Travel Market eLondon. Owona msitho mkhulu wehlabathi wokuhamba kunye nokhenketho, i-ITB, ube neendwendwe ezingaphezu kwe-100,000 ezize kwikomkhulu laseJamani ngoMatshi.
Ababonisi bamazwe ngamazwe benza i-67% yeenkampani eziboniswe kweso siganeko, ngelixa i-Middle East iquka i-33% yababonisi kulo nyaka.
Ngokusekwe kumxholo othi “Uhambo lweHlabathi: Ukuphuhlisa uKhenketho lwangoMso ngoQhagamshelwano oluYomeleziweyo,” i-ATM 2025 iphonononga indlela uqhagamshelwano kwimida, amashishini, kunye noluntu oluya kubumba ikamva lokhenketho.
Umnyhadala uza kugxila kwindlela uqhakamshelwano oluvumela ngayo ushishino lokuhamba oluzinzileyo, olubandakanyayo, kunye noludityanisiweyo kwihlabathi jikelele. Le ngcamango iya kuphononongwa kuwo wonke umgangatho wokubonisa, ukusuka kwiNkomfa ye-ATM enengqiqo ukuya kwiiseshoni zokunxibelelana ezijoliswe kuzo.
Ukulungiselela umdla okhulayo kwi-ATM, uReed wongeze iiholo ezimbini ezongezelelweyo kulo nyaka kwaye uya kuhambisa iNkqubo yeNkomfa ye-ATM kuzo zonke izigaba ezintathu zomxholo oguqukayo - i-Global Stage, i-Future Stage, kunye ne-Business Events Stage.
I-Asia igqame njengowona mmandla ukhula ngokukhawuleza kwi-ATM, kunye nokuthatha inxaxheba kwababonisi benyuka ngokumangalisayo kwe-20% unyaka nonyaka. Olu hlumo luqhutywa luqhakamshelwano lwengingqi kunye nokomelezwa kobudlelwane neemarike zamazwe ngamazwe.
I-ATM iya kuba neendawo ezahlukeneyo zokuya e-Asia, ezibandakanya iJapan, iMacao, iMaldives, iMauritius, iSouth Korea, iThailand, iIndiya, i-Indonesia, iMalaysia, kunye nePhilippines, iqaqambisa impembelelo eyandayo yommandla kuhambo lwehlabathi.
Njengoko imboni yezokhenketho yaseIndiya ifikelela ekukhuleni okuphawulekayo, ubukho belizwe kwi-ATM bunyuke nge-30% kulo nyaka, buqhutywa bubukho obunamandla obuvela kubabonisi kuquka neebhodi zokhenketho zengingqi ezivela eGoa, Karnataka, Madhya Pradesh, nase-Uttar Pradesh, kunye nabathwali beenqwelomoya ezifana ne-Air India kunye ne-Air India Express.
Iimarike zamazwe ngamazwe zenza ngaphezu kwe-52% yobhaliso lwabatyeleli, kunye neendwendwe ze-UAE kunye ne-GCC zinegalelo elibonakalayo kumanani ewonke, athatha i-48%. Iimarike ezintlanu eziphezulu ezibhalisiweyo zamazwe ngamazwe ze-ATM 2025 yi-Indiya, iYiphutha, i-UK, iTürkiye ne-USA, igxininisa isibheno esifikelela ngokubanzi kulo msitho kuzo zonke iimarike eziphambili zehlabathi.
UPhilip M. Barnes, iGosa eliyiNtloko lesiGqeba, uRotana uthe, “Kwakhona iRotana iyakuvuyela ukuba liqabane lobhaliso elisemthethweni le-ATM. Njengophawu olukhule ekhaya, iRotana ijonga i-ATM njengethuba elichulumancisayo lokubonisa ummandla, kunye nentsebenziswano eyomeleleyo ngaphakathi kolu shishino.
Ibonisa ukuhlangana okupheleleyo kweshishini lokuhamba kunye nobuchwepheshe kunye nezinto ezintsha, i-ATM Travel Tech inkulu kunangaphambili, ngokunyuka okungaphezulu kwe-23% kwinani leemveliso ezinikezelwe kumsitho. Icandelo elikhula ngokukhawuleza elihamba ngokuhambelana ne-ATM, i-ATM Travel Tech inikezela ngolwazi kwiiteknoloji ezintsha ezibumba icandelo lokuhamba kunye nelokwamkela iindwendwe, libonisa iingxoxo ezichukumisayo kwi-Future Stage, kwaye ziya kuthatha zombini iHolo 1 kunye ne-Za'abeel Hall 3 kulo nyaka.
Ngomhla wokuvula i-ATM, uCassie Kozyrkov, i-CEO ye-Kozyr kunye nesithethi esidumileyo kwihlabathi kwi-AI kunye neNzululwazi yokuqala yeSigqibo seGoogle, iya kukhokelela kwiseshoni esiqondayo kwi-Future Stage, enesihloko esithi "ukwamkelwa kwe-AI: Ukususela kwi-Buzzwords ukuya kwiSicwangciso soShishino", uya kuphonononga ukuba kutheni imibutho ilwela ukwamkelwa kwe-AI kwinkalo yokwamkelwa, ukuchonga imingeni enkulu kwixesha elizayo, kunye nokuxoxa ngeengxaki ze-AI.
I-ATM Travel Tech iya kubeka indawo entsha yokuQala kunye ne-Innovation Zone, eya kubonisa igagasi elilandelayo loovulindlela abahambahambayo kwaye ibonise amava e-VR antywilisiweyo athembisa ukubonelela iindwendwe ngombono omtsha kwizinto ezinokwenzeka ngaphakathi kwishishini. Kunyaka wesine olandelelanayo, i-ATM iya kubamba i-Start-Up Pitch Battle, ibonise iingqondo ezitsha kakhulu kuMbindi Mpuma.
Eyona nto ibalulekileyo ye-ATM 2025 kukuqaliswa kwe-IBTM @ ATM, indawo ezinikeleyo yokudibanisa abathengi bezehlo zoshishino kunye noluhlu olubanzi lwababonisi, kubandakanywa iindawo kunye neehotele, ii-ofisi zengqungquthela, iibhodi zezokhenketho, iinqwelo-moya kunye nokunye. Embindini weli nqaku elitsha yiNqanaba lezeMicimbi yeShishini, eliza kubamba uluhlu lweeseshini ezinokuqonda kulo lonke umboniso, ukuhlola izicwangciso zokuvula ukukhula kunye namathuba kwimicimbi yezoshishino kunye nokuhamba kweenkampani.
Ngaphezulu kwesiganeko sothungelwano, iNkomfa ye-ATM eyaziwayo iya kuhambisa ulwazi lwamva nje lweshishini oluvela kwiingcali ezingaphezu kwama-200 kuzo zonke izigaba ezintathu zomxholo - i-Global Stage, i-Future Stage, kunye ne-Business Events Stage.
Amagqabantshintshi angomso kwiSigaba seMisitho yoShishino aquka ukwamkelwa ngokusesikweni okuvela kuSenthil Gopinath, iCEO, iNkongolo yaMazwe ngaMazwe kunye noMbutho weNgqungquthela (ICCA). Oku kuya kulandelwa yiseshoni malunga nendlela iziganeko zehlabathi kunye nemithendeleko eqhuba ngayo ukukhula koqoqosho lwentlalo, oluya kubakho izithethi ezivela kwi-International Congress kunye neNgqungquthela yeNgqungquthela (ICCA), iSebe lezoQoqosho laseDubai kunye noKhenketho, iSebe leNkcubeko kunye noKhenketho e-Abu Dhabi, iGunya loPhuhliso loKhenketho lweRas Al Khaimah kunye noMbutho wamazwe ngamazwe wabaququzeleli beNgqungquthela yeNgqungquthela (IAPCO).
Kwakhona kwi-Business Events Stage, i-Arabia China Tourism (MICE) iForam iya kuba ne-panelists evela kumashishini okuhamba aphuma e-China kunye ne-MENA DMCs, exoxa ngeendlela zamva nje zokuhamba eziphuma ngaphandle zaseTshayina kunye nomdla okhulayo weendwendwe zaseShayina kwi-MENA nangaphaya kwezoshishino kunye nokuzonwabisa.
Ngeli xesha, iingcaphephe ezisuka ku-Booking.com, iDnata Travel Group kunye ne-Airbnb ziza kuhlanganisana kwiNqanaba Elizayo ukuze zichaze ii-microtrends ezichaza ngokutsha uhambo. KwiGlobal Stage, abameli abaphezulu abasuka kwiiHotele zeFour Seasons kunye neeResorts, iRotana Hotels, iSaber Hospitality kunye neepropathi zeRAK ziyakuchaza indlela abanini hotele abaphezulu kulo mmandla abaziguqula ngayo iibrendi zabo ukuze banike amava anentsingiselo, antywilayo.
Ibanjelwe ngokubambisana neDubai World Trade Centre, ATM 2024's strategic partners are the Dubai Department of Economy and Tourism (DET), Destination Partner; I-Emirates, uMlingane osemthethweni weNqwelomoya; IiHotele ze-IHG kunye neendawo ekuchithelwa kuzo iiholide, iQela elisemthethweni leHotele; kunye ne-Al Rais Travel, i-Official DMC Partner.