Ikamva lokhenketho lwase-UK luthatha indawo ephambili kumnyhadala wamashishini wamanye amazwe eLiverpool

Ikamva lokhenketho lwase-UK liza kuba liphambili kuMnyhadala woShishino waMazwe ngaMazwe e-Liverpool ngomhla wama-28 kuJuni ka-2018 kwenye yeenkomfa ezinkulu zeshishini lokhenketho kulo nyaka – 'Amathuba eHlabathi liphela eLizayo kuKhenketho lwase-UK'.

Kujoliswe kubenzi bezigqibo kwishishini, abaququzeleli i-Cheeky Monkey Media Ltd, ibhengeze isiqendu sokuqala sezithethi.

UJon Young, ovela kwi-bdrc yophando lwemalike ephumelele ibhaso, uzakube emisela indawo yenkomfa yosuku, ngokujonga iindlela eziphambili eziya kuthi zibe nefuthe ngokuthe ngqo kumathuba oshishino kukhenketho lwase-UK kwiminyaka ezayo.

Umcebisi weshishini le-Airline uJohn Strickland, uMlawuli we-JLS Consulting kunye nomxhasi wengcali rhoqo kumajelo eendaba kuquka i-BBC, i-CNN kunye ne-Sky, iya kuba ngusihlalo wengxoxo yephaneli kwii-airports zengingqi zase-UK kunye neenqwelo-moya ezizisebenzisayo. Yiyiphi indima abayidlalayo ekuboneleleni ngoqhagamshelwano lwe-UK? Ngaba imimandla yase-UK ixhomekeke ngakumbi kwii-hubs zaphesheya kwaye ukwenza iimodeli zeshishini leenqwelomoya ezintsha kuthetha ukuba kuya kubakho iinqwelomoya ezithe ngqo? Ngaba baya kubaluleka ngakumbi njengabaqhubi abaphambili ekuhambiseni iindwendwe e-UK ezivela phesheya kunye nokwandisa uhambo oluphumayo?

Kwiseshoni enika umdla ngefuthe loguqulo loBuchule boBuchule kunye netekhnoloji kukhenketho eqhutywa yimfuneko yokubonelela abathengi ngamava agqibeleleyo, uKatie King, ingcaphephe eyaziwayo kunye nogqabaza malunga nesicwangciso soshishino lwentlalo kunye notshintsho lwedijithali kunye noMlawuli oLawulayo weZoodikers uya kujongana ne isihloko 'Ishishini 4.0. Ishishini lezokhenketho lingaziqhelanisa njani ukuze liphile yaye liqhube kakuhle?' U-Katie usebenze kunye nezinto ezithandwa yiNdwendwelo yaseScotland, i-Montcalm Hotels, i-Harrods, i-02, iNtombikazi, i-Arsenal FC kunye ne-NatWest kwaye ihambise iintetho ezimbini ze-TEDx, isithethi esiqhelekileyo samazwe ngamazwe kunye nomhlalutyi rhoqo kwi-BBC TV kunye nomsakazo.

UJennifer Cormack, uMlawuli weeNtengiso kunye neNtengiso iWindermere Lake Cruises iya kunika abathunywa ingqiqo malunga nendlela inkampani eqhuba ngayo urhwebo lwamazwe ngamazwe. Iseshoni iya kubonisa ukubaluleka kokusebenza ngokubambisana, ukwenza kunye nokusebenza kunye neengqungquthela zentengiso ezifana neQonga leSithili saseLake saseJapan kunye neQonga leSithili saseLake saseChina ukutsala iimarike ezithile kunye nendlela le modeli ingasetyenziselwa ukuphuhlisa amathuba exesha elizayo kukhenketho lwehlabathi.

Inkomfa iya kuphinda ijongane nezihloko ze-Brand Britain, ukunyaniseka kwe-brand kunye nokubonelela ngeembali zamatyala ezivela e-UK kunye neendlela ezibonisa ngamazwe ngamazwe apho ishishini liye lamkela amathuba okukhula kunye nophuhliso.

Iseshoni yokugqibela iya kumema iinkokeli kunye nabaphembeleli ukuba bajongane 'nolungelelwaniso olutsha lwehlabathi lokhenketho'. Iyakuba yintoni ingeniso entsha? Ngawaphi amathuba okukhula? Ngaba kukho imfuneko yendlela entsha yokucinga nokusebenza?

Izithethi kunye namaqela eengqungquthela ezi seshoni ziya kwaziswa kwinyanga ezayo

Ukudibanisa amandla kunye nabaququzeleli boMthendeleko inkomfa iya kuvala ngentetho ephambili kwi-Futures Stage nguCherie Blair, CBE, QC. Uza kube ethetha 'ngokubaluleka kwabantu kuQoqosho lweHlabathi.'

UCherie Blair ligqwetha lamazwe ngamazwe elikhokelayo, umkhankaseli ozinikeleyo wamalungelo abantu basetyhini kunye nenkosikazi yowayesakuba yiNkulumbuso yaseBritane uTony Blair.

Inkomfa ifumana inkxaso enkulu kwishishini elibandakanya i-UKinbound, VisitBritish, VisitEngland, British Airways, Marketing Liverpool, Visit Heritage, Windermere Lake Cruises, Hudsons, Signpost, AGTO, Tourism Society, Tourism Alliance kunye neLake District China Forum.