Njengenxalenye yeVeki yeSizwe yokuHamba noKhenketho, i-Destination DC, ingqungquthela esemthethweni kunye nequmrhu lokhenketho kwikomkhulu lesizwe, ibhengeze iphulo elitsha lentengiso yeqonga elijolise kubahambi bengingqi, iintsapho, kunye nabakhenkethi basezidolophini. Yenzelwe ukomeleza uhambo oluya ehlotyeni ukuya e-DC, eli phulo lidibanisa ushicilelo, kwi-intanethi, kwi-movie yemidlalo yeqonga kunye nentengiso kamabonakude, kunye nentsebenziswano yokuyila kunye neemveliso zabathengi kunye neefilimu, ukubonelela abahambi abanexabiso ngokugxila kwizinto ezinomtsalane zasimahla zeDC, iminyhadala eyonwabisayo, kunye nemiboniso bhanyabhanya. iihotele ezishushu.
I-Destination DC ichaze iphulo layo lasehlotyeni lika-2009 ngexesha lomsitho kawonke-wonke obanjwe namhlanje wokuhlonipha uSuku lweRally yokuHamba yase-US yokuqala. Isibhengezo kwakamsinya nje emva kokuba i-US Travel Association ikhuphe uqikelelo lwayo lokuhamba ehlotyeni, iqikelela ukwehla kwe-2.2 yeepesenti kumthamo wokuhamba ngokuzonwabisa ehlotyeni xa kuthelekiswa nehlobo lika-2008.
“Abakhenkethi bafuna izivumelwano ezilungileyo kweli hlotyeni, kwaye zininzi izinto ezixabisekileyo ekufuneka zibe nazo e-DC,” utshilo uBill Hanbury, umongameli kunye ne-CEO, iDestination DC. “Ngezinto ezininzi ezinomtsalane zasimahla kunye neminyhadala emnandi, kukho amandla kunye nemincili kwisixeko sonke. Sisebenze namaqabane awohlukeneyo ukwenza iintengiso ezonwabileyo kunye neminyhadala yabahambi abanomdla ohlukeneyo. ”
Iinzame zeli hlotyeni zakhela phezu kwephulo eliyimpumelelo “lamandla” elasungulwa yiDestination DC kwintlakohlaza edlulileyo. Imiyalezo yoyilo imema abatyeleli ukuba babe namava "kuphela ngemizuzu ye-DC" - ukusuka kwiimyuziyam, izikhumbuzo, kunye nezikhumbuzo ezisecaleni kweyadi yaseMelika ukuya kwiindawo ezishushu ebumelwaneni kwiyadi ye-DC. Iphulo lokuthengisa le-2008 lenze phantse imbuyekezo ye-3 ukuya ku-1 kutyalo-mali kwiidola zerhafu entsha, ngokutsho kophando oluzimeleyo oluqhutywa yi-Destination DC ngolongamelo oluvela kwi-Ofisi yeGosa eliyiNtloko lezeMali kwiSithili sase-Columbia.
Ngothethathethwano namajelo eendaba esizwe kunye nokusebenzisana nemveliso yemveliso yabathengi, i-Destination DC ikhusele i-US $ 5.6 yezigidi eyongezelelweyo kwixabiso lokuvezwa, iphakamisa i-US $ 1.6 yesigidi sotyalo-mali kwiphulo le-US $ 7.2 yezigidi. Indawo ye-DC yenkqubo yentengiso yasehlotyeni yonyuswe yi-US$750,000 yotyalo-mali evela kwi-Washington Convention Centre Authority. Iphulo kunye nentsebenziswano yentengiso yenzelwe ukudibanisa nabahloli basezidolophini, abahambi beentsapho, abahloli bamazwe basezidolophini, kunye nabadlali bembali kwiimarike ezinkulu zengingqi ezifana neNew York, iPhiladelphia, neRaleigh.
Ukujolisa kubahambi bosapho, iDestination DC isebenzisane nemveliso yesizwe yabathengi bePost Cereals kunye neKraft Foods ukubhiyozela indima ebalaseleyo yesixeko kwiTwentieth Century Fox's "Ubusuku kwiMyuziyam: Battle of the Smithsonian." Ukusebenzisana neMetro, i-Destination DC yenze i-microsite yesiko, i-Washington.org/night, kunye nencwadana ebonisa iindawo ze-DC kunye nemixholo ehambelana nayo eboniswe kwifilimu, kunye neephakheji zehotele ezinemixholo kunye neprogram ekhethekileyo yangokuhlwa.
IiFoodies kunye neentsapho zinokujonga phambili kwiVeki yokutyela yeCookie + yeGourmet yabantwana yesixeko (TM), exhaswa yiDestination DC. Ngexesha le-13-21 yenkuthazo kaJuni, iintsapho zingonwabela ukutya okulungele abantwana kunye neemenyu zamaxabiso amiselweyo kwezinye zezona ndawo zokutyela zidumileyo zaseDC.
I-Destination DC iya kuqalisa ukusebenzisana kwe-intanethi kunye ne-Travelocity, i-American Express, kunye ne-Ebonyjet.com. I-Travelocity iya kuqhuba ukukhuthazwa kwe-Juni kwisayithi exhaswa yizibhengezo zokushicilela ezisebenza kwingingqi kwi-Wall Street Journal kunye ne-USA Namhlanje, ifumana i-2 yezigidi zemibonakaliso, kunye nephulo le-intanethi elikhuthaza iiphakheji ze-"Staying Power" ngoJulayi no-Agasti, ukuvelisa i-3.5 yezigidi.
Ngokubambisana ne-American Express, i-Destination DC iqokelele izibonelelo ze-cardmember ezikhethekileyo, eziya kukhuthazwa ngokusebenzisa amajelo afana ne-americanexpress.com kunye nee-imeyile ze-cardmember kunye neengxelo, kunye namajelo e-Destination DC's own, ejolise kuzo zombini iindwendwe zokuzonwabisa kunye neendibano. Amalungu ekhadi angathatha ithuba leentengiso ezikhethekileyo ezifana namatikiti e-2-for-1 kwi-Open Top Sightseeing, kunye nezinye izaphulelo zexabiso elongeziweyo kunye nonikezelo.
Ukuze kujongwe abakhenkethi base-Afrika-baseMelika abancinci, abanomdla wokuzonwabisa, i-Destination DC isebenzisana ne-EbonyJet.com ukuphuhlisa isitishi sewebhu esizinikeleyo sokubonisa iindawo kunye nemixholo enomdla kubantu base-Afrika baseMelika abafuna inkcubeko xa bendwendwela ikhaya lolawulo olutsha luka-Obama. . Indawo, igcwele umxholo wevidiyo oqhelekileyo kunye nokhenketho olukhokelwayo lweendawo ezibonisiweyo, kulindeleke ukuba isungulwe ngasekupheleni kukaJuni.
