I-Hawaiian Airlines, ethwala i-Hawaii, namhlanje iveze uphawu oluhlaziyiweyo kunye ne-livery esanda kupeyintwa ye-Boeing 717 (N488HA), eyokuqala yeenqwelo-moya ezingaphezu kwama-50 eziza kubonisa uyilo olutsha. I-Pualani (I-Flower of the Sky), i-icon ethandekayo ye-brand yaseHawaii iminyaka engaphezu kwamashumi amane, iyaqhubeka ijonge phambili kumsila wendiza; ngaphantsi kwakhe, i-lei yesilivere ye-lei eneentyantyambo ezilukiweyo ze-pakalana ejikeleza i-fuselage ngendlela enkulu kunobomi aloha umoya.
"I-livery yethu entsha iquka ukubonakaliswa okunamandla, kwangoku ngakumbi kwenkcubeko yenkonzo ye-Hawaiian Airlines kunye nobubele, eyona nto isisiseko samava ethu eendwendwe," watsho umongameli kunye ne-CEO uMark Dunkerley, owatyhila uyilo olutsha lwe-brand kwisikhululo seenqwelomoya sase-Honolulu ngexesha umcimbi okhethekileyo wabasebenzi ngoSuku lweLei, umbhiyozo wonyaka welizwe lonke wenkcubeko yaseHawaii. "Iyayivuma indawo yethu njengenqwelomoya yaseHawaii kwaye igxininisa ukuzibophelela kwabasebenzi bethu yonke imihla ukubonelela iindwendwe zethu ngesiqithi esinobubele nesokwenyani."
Ukongeza kwi-livery ehlaziyiweyo, abahambi kwi-US yaseHawaii kunye nothungelwano lwamazwe ngamazwe baya kuqala ukubona i-logo entsha kulo lonke uhambo lwabo - kwiwebhu kunye ne-digital assets, imiqondiso ye-lobby ye-airport kunye ne-kiosks, kunye namasango okukhwela. Ukupeyintwa kwazo zonke iinqwelomoya kunye nezixhobo zenkonzo yasemhlabeni kucwangciselwe ukuba kugqitywe ngo-2020.
UHawaii usebenze noLippincott, umcebisi woyilo lwehlabathi, malunga nesazisi esitsha. Iqela lebrand yaseHawaii kunye noLippincott bachithe unyaka befunda ngembali yenqwelomoya, besebenza nekomiti yabasebenzi abaphambili, kwaye bezintywilisela kwinkcubeko yaseHawaii ukufika kuyilo olutsha.
"Ubuninzi besazisi esibonakalayo, esineminyaka eyi-15 ubudala, sisanxibelelana ngokunzulu neendwendwe kunye nabasebenzi bethu," utshilo u-Avi Mannis, usekela mongameli omkhulu wentengiso kwiHawaiian. "Injongo yethu ibikukugcina eyona nto iphambili yophawu lwethu kwaye sifike kwimbonakalo enesibindi, eqinisekileyo yobubele bethu obukhethekileyo baseHawaii."
Isazisi esitsha sigcina ipalethi yombala eyahlukileyo yaseHawaii yomfusa, ifuchsia kunye nekorale. I-Pualani-i-icon eyodwa ye-brand-ihlala kwindawo yayo. I-logo entsha kunye ne-livery igxininisa u-Pualani ngokumbonisa ngokugqithiseleyo kunye nokumkhulula kwintyatyambo "ebambe imilo" yelogo yangaphambili. Ujonga ngokuzingca ngomoya ezinweleni zakhe, ehonjiswe ngentyatyambo yehibiscus kwaye equlunqwe kukuphuma kwelanga eHawaii. Imizobo ecacileyo, ephilayo ibonisa iindlela zendalo zaseHawaii.
Ukongezwa kweziqalelo ze-lei kwi-livery kugxininisa i-contours yamacala amathathu e-fselage yenqwelo-moya ngelixa ikwabandakanya ubutyebi, ingxelo yenkcubeko enentsingiselo ebonisa imvakalelo enamandla yendawo kunye nesazisi somthwali. Ukuchwetheza okuhlaziyiweyo kunye nemifanekiso eqaqambileyo, evuselela imvakalelo ixhasa indawo yaseHawaiian njengeyona nqwelo-moya yokuzonwabisa ephambili, egxile kwinkonzo yokubuka iindwendwe efudumeleyo.
"I-brand ye-Hawaiian Airlines 'ibe kwaye iya kuhlala ilungile," utshilo u-Su Mathews Hale, iqabane eliphezulu e-Lippincott. "Inkangeleko ehlaziyiweyo inika imbeko kwimbali yabo etyebileyo kunye nenkcubeko, ngelixa beqhubeka nokubhiyozela umoya okhethekileyo, oyinyani okhokele ishishini lenqwelomoya iminyaka."
Isebenza njenge-brand engaguqukiyo, i-Pualani iye yavela ngamaxesha abalulekileyo kumanqanaba okukhula asoloko etshintsha njengoko kubonwa kwimbali yexesha kwi-intanethi. Ukuqala ngo-Okthobha ka-1973, wayengomnye wemifanekiso yokuqala yabasetyhini epeyintwe emsileni wenqwelomoya yezorhwebo kwaye waphawula utshintsho lwaseHawaii kwinqwelomoya yenqwelomoya ngokungena kweMcDonnell Douglas DC-9s. Ngelixa utshintsho oluncinci lwenziwa kwi-hibiscus ebomvu kwizinwele zakhe kwiminyaka engama-28 ezayo, i-evolution yokugqibela kaPualani yayingo-2001 xa i-Boeing 717 entsha yaseHawaii kunye ne-transpacific Boeing 767s ingena kwinqanawa, ingenisa inqwelomoya ekhuphisanayo kunye neyinkimbinkimbi echazwe ngelo xesha. ngokuziqhelanisa nohlobo olumele inkangeleko yomfazi weSiqithi senkulungwane yama-21.
Isazisi esitsha esibonakalayo sandulela isahluko esilandelayo kwimbali ye-88 yeminyaka yaseHawaii kunye nokufika kwe-medium-haul, indlela enye yeenqwelo ze-A321neo ekupheleni kwalo nyaka. Linyathelo elilandelayo kuthotho lotyalo-mali olukhulu olwenziwe yiHawaii kwiikhabhathi zeenqwelomoya, iindawo zokuphumla, kunye neminye imiba yamava omthengi kule minyaka mihlanu idlulileyo, ukuphakamisa inkonzo yomthwali kunye nokuqinisekisa indawo yaseHawaii njengenqwelomoya ekhethwayo kubahambi ababhabha ukuya. kwaye ngaphakathi eHawaii. Ukuncedisa isigaba saso esitsha sokukhula, inkampani yeenqwelo moya iya kukhupha iyunifomu entsha kubasebenzi bayo abaphambili, enesihloko esithi Kū Mākou okanye Simanyane Sima, ekupheleni kowama-2017.
Ukusukela ngo-2001, iHawaiian iye yaphinda kabini uthungelwano lweendlela zayo, ukusuka kwizikhululo zeenqwelomoya ezili-13 ukuya kwezingama-27 ezisetyenziswayo, kuquka neendawo ezili-11 zokusingwa kumazwe ngamazwe. I-Hawaiian okwangoku isebenza ngeenqwelo ze-23 ze-Airbus A330, iinqwelomoya ezingama-20 ze-Boeing 717 kunye ne-Boeing 767 ezisibhozo. Ikwabonelela ngeenqwelomoya ze-turbo-prop zisebenzisa iinqwelomoya ezintathu ze-ATR-42 nge-'Ohana ngenkonzo yaseHawaii. Inkampani yeenqwelomoya ilindele ukuthabatha iinqwelomoya ezili-18 ezintsha ze-A321neo phakathi kwekota yesine ka-2017 kunye no-2020.
