Iividiyo zokhuselo lwenqwelomoya ziyafuneka ukuba zibonise ulwazi oluyimfuneko lokhuseleko olufana nokugcinwa kwemithwalo, izinto ezivaliweyo ngexesha lenqwelomoya, imiqondiso yebhanti, ukuphuma ngexesha likaxakeka, isenzo ekufuneka usenzile xa usebenzisa ibhegi yomoya kunye nendlela yokunxiba ibhatyi yobomi.
Umoya waseKorea ngoku usasaza ividiyo entsha yokhuseleko ene-SuperM, iqela elidumileyo le-K-Pop kwihlabathi liphela, ngokubambisana neSM Entertainment, eyona nkampani inkulu yolonwabo eKorea.
Ezinye iinqwelomoya zazise iividiyo ezikhuselekileyo ezinobukrelekrele ezinabantu abadumileyo belizwe, kodwa le yividiyo yokuqala yokhuseleko kwifom yevidiyo yomculo ebonisa amagcisa eK-pop anomdla njengeSuperM.
Umbhali weengoma owaziwayo we-SM Entertainment, uKenzie, wenza ingoma ebizwa ngokuba “Masihambe naphi na,” eyajikwa yaba yividiyo yomculo we-K-pop. Ngokudibanisa imigaqo yokhuseleko kwividiyo yomculo, kuyilwa ividiyo ekhethekileyo yokhuseleko kwinqwelomoya.
Ividiyo inomxholo wokudityaniswa kohlobo: ihip-hop, i-R & B, i-elektroniki, indlu enzulu kunye ne-synth pop. Ngokudibanisa iintlobo ezininzi kwingoma enye, ividiyo ijolise ekubambeni ingqalelo kuluhlu olubanzi lwabakhweli.
■ Ukuhanjiswa kwevidiyo entsha yokhuseleko kwinqwelomoya yaseKorea kuyakhazimla.
ISuperM liqela elitsha elenziwe yiSM Entertainment, eneenkwenkwezi ezisixhenxe ze-K-pop ezivela kumaqela amakhwenkwe akhona eSM: Taemin waseShinee; Kai kunye neBaekhyun base-Exo; UTaeyong kunye noMark ovela kwi-NCT 127 kunye neShumi kunye noLucas ovela kwiWayV. Ukongeza, i-BoA, imvumi edumileyo ye-K-pop, yayisebenza njengengxelo yevidiyo, itsala ingqalelo eyongezelelweyo.
Iqulethwe ziinkwenkwezi esele ziphumelele ze-K-pop, ukuthandwa kweSuperM kuye kwenyuka. Eli qela labamba ikonsathi yalo yokuqala ngo-Okthobha eLos Angeles kwaye ngoku liqala ukhenketho lwaseNyakatho Melika. I-albhamu yayo yokuqala encinci yafaka itshathi kwiBhodi yeBhodi yeebhodi ezingama-200.
Ingoma yevidiyo yokhuseleko, "Masiye kuyo yonke indawo," iya kukhutshwa njengecwecwe elinye ngo-Novemba. NgokukaKorea Air, iinzuzo ezivela kwi-albhamu ziya kunikelwa kwiphulo le-Global Citizen Project. I-Global Citizen liphulo elijolise ekupheliseni ubuhlwempu obugqithisileyo, ukutshintsha kwemozulu kunye nokungalingani kwehlabathi ngokusebenzisana neenkokheli zamazwe angama-193 angamalungu eZizwe eziManyeneyo, oorhulumente, abanobubele kunye nemibutho yoluntu.
Okwangoku, umoya waseKorea uza kubamba imisitho yokukhuthaza ividiyo ekhuselekileyo. Umnyhadala wevidiyo "wokwabelana" uza kubanjwa nge-4 ka-Okthobha nge-10 ka-Okthobha, ekhuthaza abathengi ukuba babelane ngevidiyo efakwe kwisitishi se-YouTube somoya waseKorea (www.youtube.com/koreanair) kwiziteshi zabo ze-SNS. Inqwelomoya wenqwelo moya ene-SuperM livery iya kunikwa abaphumeleleyo abayi-100 bokuqala. Olunye ulwazi malunga neziganeko zokwazisa zikwiwebhusayithi yenqwelomoya: www.koreanair.com.
■ Igalelo ekusasazeni inkcubeko yeK-pop kwihlabathi liphela
Iinqwelomoya ezininzi eziphambili zehlabathi zenze iividiyo ezikhuselekileyo zokuhamba ngenqwelomoya ezibonisa inkcubeko kunye neempawu zelizwe labo. Umzekelo, iBritish Airways idlulise umyalezo okhuselekileyo ngobukrelekrele ngokubonisa abadumileyo baseBritane. I-Air New Zealand inevidiyo yokhuseleko enomxholo othi "Lord of the Rings," equka iHobbit kunye neelves. IVirginia yaseMelika yathathela ingqalelo ividiyo yayo yokhuselo nengoma kunye nomdaniso.
Ividiyo ekhethekileyo yaseKorea yokhuseleko itsala ukuthandwa kwe-K-pop kunye nenkcubeko yaseKorea kwaye ngokusungulwa kwale vidiyo, inqwelo moya iyasasaza inkcubeko yaseKorea eyaziwayo kwihlabathi liphela.
