I-Destinations International (DI), umbutho okhokelayo nohlonitshwayo kwihlabathi omele imibutho yendawo ekusingwa kuyo kunye namaziko endibano kunye neendwendwe (ii-CVBs), ibhengeza ukusungulwa kweSibali seMpembelelo yeWebhusayithi ngentsebenziswano ne-Tourism Economics. Esi sixhobo esitsha esiqhekezayo silinganisa impembelelo yezoqoqosho ye-website yombutho wokuthengisa indawo (i-DMO) kuqoqosho lwengingqi, ukubonelela ngedatha ebalulekileyo yokwandisa izicwangciso zentengiso yedijithali kunye nokuphucula ukubandakanyeka kweendwendwe.
Isixhobo esitsha esinamandla sabaThengisi beNdawo yokuFikela
The Isibali seMpembelelo yeWebhusayithi (WIC) liqonga elomeleleyo, elisebenziseka lula elenzelwe ukuba ii-DMO zihlalutye kwaye zivavanye impembelelo yobukho bazo kwi-Intanethi. Ngokubala ukuguqulwa kweendwendwe zewebhusayithi zibe ngabakhenkethi bokwenene, isixhobo sihambisa ulwazi oluphambili malunga nendlela i-digital traffic inegalelo ngayo kwinkcitho yasekhaya, ukudala imisebenzi, kunye nokuveliswa kwengeniso yerhafu kwiindawo.
"Imibutho yendawo iya ixhomekeke ngakumbi kwiiplatifti zedijithali ukukhuthaza indawo yokuya kuyo kunye nokutsala iindwendwe, kodwa kude kube ngoku kukho ukuqonda okulinganiselweyo malunga nendlela i-website traffic iguqulela ngayo kwinzuzo yezoqoqosho ebonakalayo," kusho uDon Welsh, uMongameli kunye ne-CEO ye-Destinations International. "I-Website Impact Calculator ixhobisa imibutho ekuyiwa kuyo ngokubonelela ngedatha abayidingayo ukuze baphucule imizamo yokuthengisa nokukhuthaza, ukubonisa ixabiso, kunye nokukhuthaza ubudlelwane obuluqilima nabachaphazelekayo basekhaya."
Ukuguqula iDatha esuka kwiWebhusayithi yoMbutho ekuyiwa kuyo ibe yiActionable Insights
I-Website Impact Calculator isebenzisa idatha yobunini esuka kwiTourism Economics ukubonelela ngengqiqo ii-DMO ezinokuzisebenzisa ukulinganisa inzuzo yemithombo yazo yeendaba kunye nokwandisa umxholo wewebhusayithi kunye neendlela ezisetyenziselwa ukuvelisa i-traffic. Isixhobo silinganisa utyelelo oluqhutywa yiwebhusayithi kwaye sibala inkcitho yeendwendwe eziphenjelelweyo-kubandakanya indawo yokuhlala, indawo yokudlela, ukuthengisa, uthutho, kunye nokuzonwabisa-ngokusekwe kwimodeli yempembelelo yezoqoqosho yasekhaya. Ikwalinganisa ukudalwa kwemisebenzi kunye nengeniso yerhafu eyayanyaniswa neewebhusayithi zeDMO.
“Abakhenkethi banamhlanje kunokwenzeka ngakumbi kunangaphambili ukuba baphande ngeendawo abaya kuzo kwi-intanethi ngaphambi kokuba bandwendwele.”
"I-Website Impact Calculator yenza ukuba imibutho yendawo iqonde kakuhle indlela iiwebhusayithi zabo ezitsala ngayo iindwendwe kwaye ziqhube ukukhula koqoqosho lwasekhaya," watsho uAdam Sacks, uMongameli wezoQoqosho loKhenketho. "I-WIC ibonelela ngonxibelelwano olubalulekileyo phakathi kotyalo-mali lwentengiso kunye neziphumo ezibonakalayo."
Ukuqhuba ukuKhula kwezoKhenketho ngeZiGqibo eziqhutywa yiDatha
Ngokuphehlelelwa kweSibali seMpembelelo yeWebhusayithi, iDestinations International kunye neTourism Economics zisete umgangatho omtsha wokwenziwa kwezigqibo eziqhutywa ziidatha kushishino lwezokhenketho. Imibutho yendawo ngoku inokusebenzisa idatha yetrafikhi yewebhusayithi ukuthethelela uhlahlo lwabiwo-mali lwentengiso, ukutsala utyalo-mali olutsha kunye nokwandisa impembelelo yobukho babo kwi-Intanethi.
I-Website Impact Calculator ixhathisa iTourism Economics' Symphony Intelligence Platform – iqonga elibanzi, elisebenzisanayo lemithombo yedatha – kwaye lijoyine Isibali seMpembelelo yoMnyhadala (EIC), esetyenziswa yimibutho engaphezulu kwama-350 kwihlabathi jikelele kwaye yamkelwa njengomgangatho wehlabathi wokulinganisa imali entsha eza kuluntu ngenxa yeentlanganiso kunye nemisitho. I-Symphony ingqinelanisa ingxelo kwideshibhodi ebekwe kwindawo esembindini, eyenzelwe wena evumela amaqela ukuba avule iimbono ezilungele isigqibo.
Iindawo zokufikela kwilizwe jikelele
I-Destinations International sesona sixhobo sikhulu nesona sihlonitshwayo semibutho yendawo ekusingwa kuyo, ii-convention and visits bureaus (CVBs), kunye neebhodi zokhenketho. Ngamalungu angaphezu kwe-8,000 kunye namaqabane avela kwiindawo ezingaphezu kwe-750, umbutho ubonisa amandla okucinga phambili kunye noluntu olusebenzisanayo kwihlabathi jikelele. Ukuze ufumane inkcazelo engakumbi, tyelela destinationainternational.org.
Uqoqosho lwezoKhenketho
I-Tourism Economics, icandelo le-Oxford Economics, ibonelela ngophando lwezoqoqosho kunye nohlalutyo lwelizwe jikelele lokhenketho, ukhenketho kunye neshishini lokubuka iindwendwe. Isebenzisa imifuziselo yedatha yobunini, i-Tourism Economics inika ulwazi oluxhobisa imibutho ukuba yenze izigqibo eziqhutywa lulwazi, ukubumba umgaqo-nkqubo kunye nokubonisa ixabiso lokhenketho kuqoqosho lwengingqi. Ngolwazi oluthe vetshe ndwendwela itourismeconomics.com.
