Ibhodi yezoKhenketho yase-Afrika izimisele ukubhengeza i-ajenda yenguqu ka-2025, isusa ingqwalasela yayo kwiinkomfa zesiqhelo kunye nokuxhawulana ngezandla ukuya kwizicwangciso ezisebenzayo ukukhuthaza ukukhula okuzinzileyo kokhenketho e-Afrika.
Isinyathelo esikhulu sisebenzisana ne-African Tourism Marketing Corporation e-Dallas, eTexas, eU.SA, enika umboniso ofikelelekayo kunye osebenzayo, ukuthengisa, kunye neprogram ye-PR yokudala ishishini kwimarike yaseMntla yaseMelika exabisa kakhulu.
Ibhodi yezoKhenketho yase-Afrika (i-ATB) ithe kwingxelo yayo esemthethweni ukuba eli nyathelo linesibindi lenzelwe ukujongana nemicelimngeni ecinezelayo ngelixa lisebenzisa amathuba okuphucula ukhenketho kwi-Afrika iphela.
Kwisiteyitimenti esikhutshwe ekuqaleni kwale nyanga, i-ATB ithe iBhodi iya kubeka phambili amanyathelo abambekayo kunye neziphumo ezinokulinganiswa kwizisombululo zayo zowama-2025.
Isiteyitimenti se-ATB sithe amalinge angundoqo abandakanya izenzo zokhenketho ezizinzileyo, ukukhuthaza iindlela zokuhamba ezilungele indalo, ukuxhasa uluntu lwengingqi, kunye nokugcina iindawo ezililifa lendalo nenkcubeko.
Ukongeza, i-ATB iya kuqhubeka ukusebenzisana namaqumrhu karhulumente kunye namahlakani ecandelo labucala ukuphucula ezothutho, indawo yokuhlala kunye nezibonelelo ezibalulekileyo zokuphucula amava abakhenkethi ngokubanzi.
Ngobuchwepheshe obudlala indima ebalulekileyo kukhenketho lwangoku, i-ATB iceba ukudibanisa izisombululo zedijithali kwimisebenzi yayo.
Eli nyathelo liza kusebenzisa uhlalutyo lwedatha, ukuthengisa ngedijithali, kunye namaqonga e-intanethi ukutsala umdla nokubandakanya abakhenkethi ngcono.
"I-ATB izinikele ekuphuculeni izakhono kunye nobuchule beengcali zezokhenketho kwi-Afrika yonke, ukusungula iinkqubo zoqeqesho kunye neendibano zocweyo ezijoliswe ekuphuculeni umgangatho wenkonzo kunye nokukhuthaza ukusungulwa kwezinto ezintsha kwishishini", isitatimende sathi.
Ngelixa usuka kwiindawo eziqhelekileyo zenkomfa, i-ATB ijolise ekwakheni nasekuqiniseni intsebenziswano yeqhinga kunye nemibutho yamazwe ngamazwe, oorhulumente, kunye namaqumrhu abucala, egxininisa kwiiprojekthi ezinokusetyenzwa kunye namaphulo adibeneyo.
USihlalo wesiGqeba se-ATB, uMnu. Cuthbert Ncube, ugxininise ukuzibophelela kweBhodi ekuguquleni intetho ibe yinyani.
“Sigxile ekuphumezeni izisombululo ezisebenzayo ukuqhuba utshintsho lokwenyani kwicandelo lezokhenketho. Sizimisele ukuwujika umbono wethu ube yintshukumo”, utshilo uMnu Ncube.
Ukuqinisekisa uxanduva lokuphendula kunye nokwenza elubala, i-ATB iza kuphumeza isikhokelo sokuhlola nokuvavanya ukulandelela inkqubela nokuvavanya ifuthe lamalinge ayo.
Isiteyitimenti sathi iingxelo zenkqubela rhoqo ziya kusasazwa kwabo bachaphazelekayo, kuboniswa impumelelo kwaye kuchongwe iindawo ekufuneka kuphuculwe kuzo.
I-ATB iqalise le ajenda yamabhongo kwaye ivakalise ithemba layo malunga nenguqu enokubakho yenguqu kwicandelo lezokhenketho lase-Afrika.
Ingxelo yale bhodi iqukumbele ngelithi ngokugxininisa ukuphunyezwa kunye neziphumo ezibambekayo, i-ATB ijolise ekuphakamiseni i-Afrika njengendawo ephambili nezinzileyo yohambo, ukutsala abakhenkethi abavela kwihlabathi liphela kwaye iqhube ukukhula okubonakalayo koqoqosho.
Ibhodi yezoKhenketho yase-Afrika ngumbutho ongenzi nzuzo onikwe umsebenzi wokusebenza njengehlakani lobuchule phakathi kwaMazwe ase-Afrika ekuphuhliseni ukuthengisa ukhenketho kunye nokuphumeza iinkqubo zokhenketho ezihlangabezana neemfuno ezivelayo zamashishini asekhaya kunye nemarike yokhenketho yamazwe ngamazwe.
Isicwangciso-qhinga se-ATB kukukhuthaza i-Afrika njengendawo yokusingwa yehlabathi, ijolise ekubekeni ilizwekazi kwinqanaba lehlabathi libe yindawo yabakhenkethi efunwa kakhulu.