The IBhodi yabakhenkethi base-Itali (i-Enit) ibhengeza ubambiswano lonyaka owodwa Iziganeko ze-IBTM equka: IBTM World Virtual 2020; IBTM Asia Pacific 2021; I-IBTM Americas 2021, kunye ne-IBTM World 2021. Intsebenziswano iya kuqaliswa ekuqaleni kwezo ziganeko, i-IBTM World Virtual eyenzeka kwi-intanethi ukusuka kwi-8-10 kaDisemba 2020. I-Enit iya kufaka isiganeko esibonakalayo kunye nomoya onamandla wase-Itali ngokuthatha Indima ephambili kwi-MICE (IiNtlanganiso, iiNkuthazo, iiNkomfa kunye neMiboniso) owona msitho uphambili wehlabathi jikelele, othe ngaphezu kweminyaka engama-30 wadibanisa ishishini ukwenza ushishino, uthungelwano kunye nokufumana ulwazi lweengcali.

Ngexesha le-IBTM World Virtual, abathengi beminyhadala baya kuba nakho ukudibana neenkampani ezingama-23 zase-Itali ezivela kwimimandla esixhenxe: South Tyrol, Emilia Romagna, Friuli Venezia Giulia, Liguria, Piedmont, Puglia naseVeneto. Umnyhadala ubonelela nge-ajenda ekwi-intanethi kummeli ngamnye, onokuthi aququzelele ukuya kwi-30 yokuqeshwa kunye neentlanganiso ezenziwe phakathi kwabanikezeli kunye nabathengi abasele befanelekile.

Kanye nokwanda kweprofayili kwiminyhadala eyahlukeneyo ye-IBTM unyaka wonke, ubambiswano luka-Enit lonyaka luya kubandakanya uthotho lweewebhu ezinyanzelekileyo kunye nebhlog enezinto ezinikezelwe kwiiDolophu zoBugcisa zase-Itali. Le bhlog ibandakanyekayo yenzelwe ukukhuthaza abahambi beshishini ukuba balisebenzise ixesha labo e-Itali kwaye bonwabele izibonelelo zokuxuba ishishini kunye nokuzonwabisa. Iindlela zokuyila ezikhethekileyo zokutshatisa yonke inzala ziya kufumaneka ngolu thotho lwebhlog.

UMaria Elena Rossi, umlawuli wentengiso ye-Enit uthe:

“Siyavuya ukwazisa ngobu buhlakani phakathi kwe-Itali kunye neMinyhadala ye-IBTM. Imakethi ye-MICE ibaluleke kakhulu ekuvuseleleni ukhenketho e-Itali oluye lwanefuthe elibi yi-COVID-19. Sijonge isiganeko esivelisayo kule nyanga kunye nentsebenziswano eqhubekayo e-2021. Ngokwengeniso, inkcitho iyonke yabahambi abasuka phesheya e-Itali ngezizathu zomsebenzi yayizi-5.8 zeebhiliyoni zeerandi ngo-2019, ukukhula nge-5% xa kuthelekiswa no-2018. inzululwazi (17%), iteknoloji (15%) kunye nesayensi (13%) zezona zihloko zintathu zidumileyo zentlanganiso zamanye amazwe ezikhokelela ekubeni sigxile kulwakhiwo kwicandelo le-MICE lowama-2021. ”

UMichael Jones, uMphathi weMisitho, i-IBTM Asia Pacific kunye ne-IBTM Connect, uphawule wathi: “Ubambiswano neBhodi yabakhenkethi base-Itali, i-Enit, kuyo yonke iminyhadala yeepotifoliyo ze-IBTM yomjikelo wobume bobudlelwane obubalaseleyo bokusebenza phakathi kwale mibutho mibini. Sisebenza ngokusondeleyo ne-ENIT kwipotfoliyo yethu kwaye sijonge phambili ekusebenzeni kunye nabo ukuhambisa umxholo wokuxabisa ongezelelweyo ukunceda abaququzeleli bemisitho bacwangcise iintlanganiso kunye nemisitho kule ndawo intle yehlabathi kwakhona, xa kukhuselekile ukwenza njalo. ”

Kulo nyaka, iiseshini zenkomfa ephilayo kunye neeforamu kwi-IBTM yeHlabathi yeVirtual iya kujongana nemiba ecinezelayo yoshishino lokuhamba efana noku: ukubuyiswa kobhubhane wehlabathi; iteknoloji; ulawulo lwentlekele; uzinzo; iintsingiselo zexesha elizayo; kunye nokuninzi. Ngaphandle kokuba sisiganeko esibonakalayo i-IBTM yeHlabathi ye-Virtual iya kugcina imigangatho engumzekelo apho icandelo liqhele kwaye liya kuqhubeka nokudibanisa abenzi bezigqibo abakwizinga eliphezulu abavela kwihlabathi lonke.

Umnyhadala obonakalayo uza kwenzeka ukusuka ngo-07: 00 ukuya ku-22: 00, ukuvumela ukufikelela kwiindawo ezahlukeneyo kwihlabathi liphela. Ipesenti yabathengi abakhoyo isasazwa ngolu hlobo lulandelayo: i-60% iYurophu, i-17% yeNtshona Melika, i-13% yeLatin America, i-8%, iAsia nePasifiki, 2% ME.

Amaqabane aqinisekisiweyo kwi-Enit yima kwi-IBTM World Virtual