Ubhejo lwentengiso yenkampani apho inqwelomoya iza kugqogqa ngokulandelayo luye lwavalwa eBritani.
Iimali zeHedge zinokubheja kuyo, abangcakazi banokundwendwela oobhuki bendawo abahlala kuyo, kodwa intengiso ebonisa amathuba okuba inqwelo moya inokuhamba phantsi kwayo? Libali elahlukileyo elo.
Irish online ukugembula firm Paddy Power iye wangxoliswa yi-Arhente Advertising Standards yaseBritani ngokuqhuba olu hlobo kakhulu intengiso. “Ubhukishele inqwelomoya? Sukubila, qinisekisa ngePaddy Power,” ifundeka ngolu hlobo kumaphephandaba aseBritane ukuqala ngoSeptemba. Isibhengezo sibonise uluhlu lweenqwelomoya ezili-14 kunye nezinto ezingathandekiyo kuzo, kubandakanywa i-4-to-1 kwi-Spanair, i-33-to-1 kwi-JetBlue, i-25-to-1 kwi-United Airlines kunye ne-100-to-1 kwi-British. Airways, EasyJet, Virgin Atlantic kunye Ryanair.
Kodwa uPaddy Power uthi eli phulo, alimiseleyo ukuphendula “izicelo ezininzi ezivela [kubathengi]” emva kokuba iinqwelomoya zomoya iZoom kunye neFutura zingene kulawulo ehlotyeni, sisixhobo nje sokujonga izimvo zoluntu. “Asivakali luvo lwethu, kodwa ololuntu kuphela. Ayohlukanga kuluhlu lwemibuzo,” satsho isithethi sikaPaddy Power uDarren Haines.
I-ASA, eye yavala intengiso, ithi "yayinyelisa inqwelomoya edwelisiweyo kuba ithetha ukuba banokungena kulawulo," kodwa uHaines ukholelwa ukuba ingxabano ayiqali.
Uthe inkampani iquke “izinto ezizithandayo” eziya kugqogqa kwizibhengezo namagama emizi, endaweni “yenqwelomoya encinci,” engazange iviwe. "Kwakungekho-brainer, ngokwenene."
Ayiloxesha lokuqala ukuba iintengiso zikaPaddy Power zingakholisi abalawuli bentengiso. Emva ngo-2005, intengiso eyayibonisa uYesu kunye nabaPostile bengcakaza kwiSidlo Sokugqibela sikaLeonardo Da Vinci satsalwa ngenxa yokukhala koluntu, nto leyo eyakhokelela ekubeni i-Irish Advertising Standards Authority iqalise uphando.
I-"Inqwelomoya elandelayo eya kuBust?" Iphulo lalidume kakhulu, kunye nokubheja okuyeyona nto iphakamileyo kuyo nayiphi na imarike yabo ngoSeptemba. UHaines uthe inkampani iceba ukuqhubeka nokubheja okunxulumene nokungcakaza kwetyala, nangona sele iqalisile ukwenza okulungileyo. Umnikelo wayo wamva nje: ukubheja kwibhanki esebenza kakuhle ngo-2009 ngokunyuka kwexabiso lesabelo. Amathuba kwi-HSBC yi-11-to-10; I-Lloyds 4-to-1; kunye neBarclays 6-to-1.
INTO ONOKUYITHATHA KWELI NQAKU:
- Back in 2005, an ad that featured Jesus and the Apostles gambling at Leonardo Da Vinci’s Last Supper was pulled because of a public outcry, which led the Irish Advertising Standards Authority to launch an investigation.
- The ad then featured a list of 14 airlines and the odds on them going bust, including 4-to-1 on Spanair, 33-to-1 on JetBlue, 25-to-1 on United Airlines and 100-to-1 on British Airways, EasyJet, Virgin Atlantic and Ryanair.
- The ASA, which has banned the ad, says it “denigrated the airlines listed because it implied they might go into administration,”.
