I-Hilton 1, i-Hyatt 2, i-Marriott kuphela i-5 kwi-COVID yeshishini

1. Ixabiso elipheleleyo leempawu eziphambili zehotele ezingama-50 zehlabathi zehle ngama-33% (i-US $ 22.8 yezigidigidi) njengoko icandelo lithetha-thethana ngokuwa COVID-19 bhubhane.
2. UHilton ugcina isihloko seyona hotele ibaluleke kakhulu kwihlabathi, ngaphandle kokurekhoda ixabiso leempawu ezingama-30% ukwehla ukuya kwi-US $ 7.6 yezigidigidi.
3. IHyatt lelona hlobo likhula ngokukhawuleza kwi ngaphezulu kwe-10 kunye nolunye kuphela lweempawu ezimbini zokurekhoda ukukhula kwexabiso lophawu kwi-50 ephezulu, ukuya kwi-4%.

Icandelo lehotele liyomelela. Njengokuba umhlaba uqala ukuvuleka kwakhona, sele sibona ukuphucuka okunamandla kokubhukisha kunye nenqanaba lokuhlala ebhodini, sibonisa ukomelela kweempawu ngaphandle kwengxwabangxwaba yonyaka ophelileyo.

Hilton Kwakhona lolona hlobo lwehotele lubaluleke kakhulu emhlabeni, ngaphandle kokurekhoda ukwehla nge-30% kwixabiso lebhanti ukuya kwi-US $ 7.6 yezigidigidi. Ngelixa ingeniso kaHilton ithathe indawo ebonakalayo ukusukela oko kwaqhambuka ubhubhane, uphawu lubonisa ukuzithemba kwisicwangciso salo sokukhula, lubhengeza amanye amagumbi ayi-17,400 kumbhobho wayo, izisa inani elingaphezulu kwamagumbi amatsha angama-400,000 acwangcisiweyo -ukuphakanyiswa kwe-8% kunyaka ophelileyo. IHilton ikwaqhayisa ngeyona portfolio yehotele enexabiso, ineempawu zayo ezisixhenxe ezikolu luhlu zifikelela kwixabiso elipheleleyo le-US $ 13.8 yezigidigidi.

MI-arriott (phantsi kwe-60% ukuya kwi-US $ 2.4 yezigidigidi), yehle yaya kwi-5^th indawo esuka ku-2^nd, emva kokulahleka ngaphezulu kwesiqingatha sexabiso laso. Kunyaka ophelileyo, irhafu yengeniso yelizwe jikelele efumanekayo kwigumbi ngalinye yehla nge-60% ukusuka kwi-2019 kunye nokuhlala kwehlabathi kuphela ngama-36% kulo nyaka.

Hyatt itshekhi kwi-2^nd indawo njengenye yeempawu ezimbini kuphela ezikoluhlu lokurekhoda ukukhula kwexabiso lemveliso nguHyatt (unyuka ngeepesenti ezi-4 ukuya kwi-US $ 4.7 yezigidigidi). Nangona ubhubhane buchaphazela ukusebenza kwawo kakhulu, ukukhula kwegumbi likaHyatt lomelele, kuvula iihotele ezingama-72 kwaye kwangena iimarike ezintsha ezingama-27. Ngapha koko, uphawu luye lwaqhubeka nokwenza utyikityo olutsha ukugcina ipayipi, emele ukukhula okungaphezulu kwama-40% kwamagumbi ehotele akhoyo kwixesha elizayo.

I-Taj lelona candelo lomeleleyo

Ukongeza ekulinganiseni ixabiso lebrendi iyonke, iMali yeBrand iphinda ivavanye ukomelela kweempawu, ngokusekwe kwizinto ezinje ngotyalo-mali lwentengiso, ulwazi kubathengi, ukoneliseka kwabasebenzi kunye nodumo lweshishini. Ngokwale migaqo, UTaj (Ixabiso lebhanti laseMelika i-296 yezigidi zeedola) lolona phawu luneehotele olomeleleyo kwihlabathi liphela, kunye neBrand Strength Index (BSI) amanqaku angama-89.3 kwayi-100 kunye nenqanaba elihambelana nomgangatho wohlobo lweAAA.

Idume ngenkonzo yabathengi ekumgangatho wehlabathi, amanqaku ehotele ebiza kakhulu kwi-Global Brand Equity Monitor yokuqwalaselwa, ukuqheleka, ukucebisa, kunye nodumo ngakumbi kwimarike yasekhaya yaseIndiya.  

Ukuphunyezwa ngempumelelo kukaTaj kwesicwangciso sakhe seminyaka emi-5-esigxile ekuthengiseni iiasethi ezingasisiseko, ekubeni ubunini obuncinci buqhutywa kwaye kuncitshiswe ukuxhomekeka kwindawo etofotofo- kulandelwe kukwamkelwa okukhawulezileyo kwesicwangciso sayo esitsha se-RESET 2020, esibonelela ngesakhelo sotshintsho ukunceda I-brand yoyisa umngeni wobhubhane, inegalelo ekungeneni kwakhona kwegama kwindawo yokuqala okokuqala ukusukela ngo-2016 ngowama-38.^th ibala.

Nangona kunjalo booking.com Ukurekhoda ilahleko yexabiso le-19% kwi-US $ 8.3 yezigidigidi, sele idlulile Airbnb (ezantsi ngama-67% ukuya kwi-US $ 3.4 yezigidigidi) kwaye Iqela leTrip.com (ezantsi i-38% ukuya kwi-US $ 3.5 yezigidigidi) ukuba ibe lelona xabiso libaluleke kakhulu kunye negama lokhenketho emhlabeni. Eyona nto iyehla ngokukhawuleza kulo nyaka, i-Airbnb, isike ikota yabasebenzi kulo nyaka uphelileyo, yaza yanyanzelwa ukuba ibuye umva kumanyathelo amatsha ayenawo kumbhobho, kubandakanya iindawo ekuchithelwa kuzo iiholide kunye neenqwelomoya.

Intili eNwabisayo (ezantsi ngama-37% ukuya kwi-US $ 1.2 yezigidigidi) lelona brand liqinileyo, elinamanqaku e-BSI angama-84.1 kwayi-100 kunye nokulinganiswa kwamandla e-AAA.

Abangeneleli abathathu abakuluhlu

Kukho abathathu abatsha abangenayo kuluhlu kulo nyaka, Ithiyetha ze-AMC (Ixabiso lebrendi ye-US $ 1.8 yezigidigidi) kwi-7^th, Ixabiso (Ixabiso lebrendi ye-US $ 1.5 yezigidigidi) kwi-8^th, yaye Idolophu yaseTshayina yaphesheya kweShenzhen (Ixabiso lebrendi kwi-US $ 1.3 yezigidigidi) kwi-9^th.

Eyona khonkco inkulu ye-cinema emhlabeni, i-AMC, iye yasokola njengoko iimovie zavalwa phakathi kokutshixwa kwehlabathi. I-brand iya kuba nethemba lokuba ithamsanqa labo liya kubuya umva njengoko abathengi bathi chu ukubuyela kwiscreen esikhulu kwaye i-blockbusters ethe yalibaziseka ekugqibeleni ikhutshwa. 

Abangeneleli abathathu batyhale izinto ezintathu zokuhamba ngenqanawa, ezithe zaphuma kwinqanaba kulo nyaka: iRoyal Caribbean International, iNorway Cruise, kunye neCarnival Cruise Lines.

Zonke iihotele ziye zahlala zibhetyebhetye ekuboneleleni ngeHIzibonelelo ze-otel Elite kumalungu.

umthombo: Ukuphumla noKhenketho kwezeMali eBrand 10 2021