Ukususela kwi-23 ukuya kwi-27 kaJanuwari, iMadrid iya kuphinda ibe yingqwalasela kuluntu lwezokhenketho lwamazwe ngamazwe kunye neFITUR, i-International Tourism Fair, eququzelelwe yi-IFEMA. Umnyhadala walo nyaka uya kuba mkhulu kunanini na ngaphambili, kokubini ngokwemiqathango yokuthatha inxaxheba, kumda wamazwe ngamazwe, nakumxholo wawo omtsha, ngokuhambelana nokukhula kwerekhodi yoshishino, eSpain nakwihlabathi liphela.
Uhlelo lwalo nyaka luza kugxila kuzinzo, ubugcisa obukhethekileyo kunye nobuchwepheshe obutsha, iimpawu eziguqula ishishini, kwaye eza kuba ngumxholo ophambili womnikelo oqinileyo ojolise ekuphuculeni ulawulo lokhenketho, unxibelelwano lwezorhwebo, kunye nokukhuthaza iindawo zokusingwa kunye namava abakhenkethi. Konke oku kuhlangana kwiqonga elinye, kwaye ekuqaleni konyaka, umzuzu obalulekileyo wokuchaza amaqhinga kuwo wonke u-2019.
Kwakhona, uMboniso woRhwebo lwezoKhenketho lwaMazwe ngaMazwe uqhubeka, kwimeko yokukhula kwihlabathi jikelele kolu shishino. Ngokwamanani e-WTO, iindawo zehlabathi zifumene abakhenkethi bamazwe ngamazwe abazizigidi ezili-1000 phakathi kukaJanuwari noSeptemba kulo nyaka uphelileyo, ukukhula nge-5% unyaka nonyaka. ISpain yamkele i-78.4 yezigidi zabakhenkethi bangaphandle kwiinyanga ezilishumi elinanye zokuqala ze-2018, kunye nokuchitha i-2.8% kunyaka odlulileyo, ukuvelisa ingeniso ye-84,811 yezigidi. Ngokufanayo, ukukhula okuqhubekayo kokhenketho lwaseSpain kuyaphawuleka, njengoko kungqinwa kukunyuka kwenkcitho ngabakhenkethi baseSpain phesheya, ukuya kwi-12.3% phakathi kukaJanuwari no-Okthobha wama-2018.
FITUR 2019 kwiMizobo
Iimeko zoshishino ezincomekayo eziboniswa ngala manani ziya kubonakaliswa kakuhle kwiFITUR 2019, apho kulo nyaka iza kutsala abanini-zabelo abaphambili abangama-886, ukukhula nge-8.3%, kunye neenkampani eziyi-10,487 ezisuka kumazwe nemimandla eyi-165.
Ubukho baseSpain buphezulu kwi-6%, kunye nokuhamba kwamanye amazwe, esele benesabelo se-55% kwi-FITUR, inyuke nge-11%. Kwaye i-FITUR 2019 iya kuba neezongezo ezintsha ezingaphezu kweshumi elinesibini, njengabathunywa abasemthethweni abavela e-Djibouti, eFinland, eRas al-Khaimah Emirate, naseSierra Leone, kunye nababonisi abavela kwii-Cook Islands, kwiRiphabhlikhi yaseYugoslav yaseMacedonia, ePakistan, ePapua New Guinea, eFrench Polynesia, eSerbia naseSweden. Ekuthatheni inxaxheba kwemimandla, olona hlumo luphezulu kulo nyaka yi-Afrika (15%) kunye neYurophu (13%).
Lilonke, olu shicilelo luya kuhlala kwi-67,495 m², i-2.5% ngaphezulu kunonyaka ophelileyo, kwaye kulo nyaka kuya kubandakanya iHolo yesi-2 ukubonisa iindawo zokuya kuMbindi Mpuma. Oku kuthetha ukuba iHolo 4 ngoku inokunikezelwa eYurophu, enye yemimandla ekhule kakhulu. Ezinye iindawo zigcina ulungelelwaniso lwazo lwesiqhelo: IMelika kwiHolo 3; I-Afrika kunye ne-Asia-Pacific kwiHolo 6; Iinkampani, iTekhnoloji kunye neShishini leHlabathi kwiHolo 8; Iibhodi zokuKhuthaza kunye neMibutho kwiHolo ye-10, kunye namaqumrhu aseburhulumenteni aseSpeyin kwiiholo 5, 7 kunye ne-9.
Ngokusekwe kuqikelelo lwangoku loshishino oluphezulu, iFITUR 2019 ilindele ukuba igqithe kwababekhona kulo nyaka uphelileyo abangama-251,000, yona ngokwayo inombolo yerekhodi ebandakanya iindwendwe zezorhwebo ezingama-140,120 ezivela kwihlabathi liphela ezize kuhlelo lokugqibela. Oku kukwakhuthaze ukwandiswa kwenkqubo yabathengi bamazwe ngamazwe kwi-FITUR, ngakumbi icandelo le-MICE, kunye ne-FITUR MITM entsha - IMICE & USHISHINO.
Oku kukhula kuya kukhulisa impembelelo yezoqoqosho ye-FITUR kwisixeko saseMadrid, ekuqikelelwa ukuba iya kuba ngaphezulu kwe-€ 325 yezigidi, kunye neehotele ezibhukishwe ngokupheleleyo kunye namashishini anxulumene nokhenketho sele elungile. Nangona nje inkqubo ye-FESTITUR, eyathi ukususela kwi-2015 iququzelele i-Noche Madrid (Ubusuku baseMadrid), ibikezela ukuba iya kuvelisa i-15 yezigidi ze-euro, kwiindawo zokuzonwabisa, ukutya kunye nokuzonwabisa.
IRiphabhlikhi yaseDominican, i-FITUR Partner
IRiphabhlikhi yaseDominican yiFitur Country Partner yalo nyaka. Le yindawo yokuya ebonise kwi-FITUR ukususela kwi-edition yokuqala kwi-1981, kwaye kulo nyaka unomsebenzi wesithathu omkhulu wokuthatha inxaxheba (yi-Ofisi yeSizwe yoKhenketho lwaNgaphandle), emva kweMexico nePortugal.
Ukhenketho kwiRiphabhlikhi yaseDominican lufumene ukukhula okuthe gqolo kule minyaka yakutsha nje kwaye ngoku yeyona ndawo iphambili ekusingise kuyo kwiCaribbean, malunga nabatyeleli bangaphandle abazizigidi ezi-6.6 ngo-2018, ngokwamanani asuka kwiBhanki Enkulu yaseDominican Republic. Ngesiqubulo esithi "Inayo yonke into" ubukho beRiphabhlikhi yaseDominican njengeqabane lelizwe leFITUR buya kuyinika umda obanzi wemisebenzi edibeneyo kwindawo ephambili yokukhuthaza kunye nonxibelelwano lomsitho ohamba phambili kushishino lwezokhenketho kwaye ibonelela eli lizwe laseCaribbean ngomboniso omkhulu wamazwe ngamazwe ukukhuthaza. ngokwayo njengendawo yokusingwa.
Amakhonkco aqinileyo enkcubeko, ulwimi kunye nembali kunye neSpain, kunye nobudlelwane obuhle boshishino, kwenza iDominican Republic ibe yindawo ekusingwa kuyo enamathuba amaninzi kunye nokukhula okuqhubekayo kushishino lokhenketho. Eli candelo limele i-60% ukuya kwi-70% yotyalo-mali lwaseSpain lulonke kwisiqithi, oluqikelelwa ukuba luza kukhula kule minyaka izayo kwaye lube nefuthe elihle kuqoqosho lwelizwe kunye nophuhliso lokhenketho.
Imekobume yayo yendalo echulumancisayo, i-ecotourism, imisebenzi ye-adventure, iilwandle onokuphupha ngazo, ukhenketho lokukhenketha kunye negalufa, kunye nonxibelelwano oluhle lomoya, ukuphuculwa kwezothutho lwasekhaya, iihotele kunye nokukhula koqoqosho, kwenza eli lizwe laseCaribbean libe nguvulindlela kunye nendawo enomtsalane kutyalomali kunye ishishini lokhenketho. Indawo eya kuthi ngo-2017 yatyelelwa ngabakhenkethi baseSpain abangama-173,065.
UPHUHLISO OLUTSHA KWI-FITUR:
• INGQONGQO YOKUQWALASELA
Ngobizo lwayo lokuvelisa izinto ezintsha kunye nokubonelela ngomxholo wexabiso elongezelelweyo kuluntu lwezokhenketho lwamazwe ngamazwe, iFITUR iye yasungula iFITUR NEXT Observatory. Eli nyathelo lijolise ekuchongeni iintsingiselo zexesha elizayo kukhenketho kunye nokugqamisa iipateni kunye neemodeli kukhenketho ezinokuba luncedo kuqoqosho, ezentlalo, ezenkcubeko kunye nezokusingqongileyo, kunye nokubonelela ngamava angcono kubakhenkethi nabahlali, ukuphuhlisa iindawo ekusingwa kuzo kunye nokugcina uzinzo lokusingqongileyo ngokuxhathisa. isixa esikhulu solwazi kunye namanyathelo adityaniswayo kumboniso, kunye nefuthe lawo kushishino lwezokhenketho lwehlabathi. Le projekthi iza kuqhuba kule minyaka mithathu izayo, kwaye iza kufuna ukubandakanya iinkampani, imibutho, iindawo ekusingwa kuzo … kwingxoxo yehlabathi eza kusivumela ukuba sijonge phambili kwimingeni yokhenketho, yangoku neyexesha elizayo.
Ibhodi yeengcebiso yeFiturNext iquka: uLiliana Arroyo, ingcali yokuguqulwa kwedijithali kunye nefuthe lentlalontle (eSpeyin); Adela Moreda, ingcali kwezokhenketho kwi-Inter-American Development Bank (IDB) (eUnited States); uLuis Ortega, uMsebenzi kunye noMphathi weProjekthi eGrupo Moraval (eMadrid); Barry Roberts, umongameli we-INBio National Institute of Biodiversity of Costa Rica (Costa Rica); UPeter Rømer, umlawuli we-Arhente ye-Rømer, ingcali kwezohambo kunye nokhenketho (eDenmark); kunye noSantiago Quiroga, uMgangatho kunye noMphathi we-CSR kwi-IFEMA (eSpain). Amanyathelo e-FITURNEXT aya kunikezelwa ngomhla we-23 uJanuwari kwi-11.30 (uqhagamshelwano phakathi kweeHolo ze-2 kunye ne-4), kwi-workshop kunye neentetho malunga nokulawulwa kweengxaki zendawo (indawo), ukulondolozwa kwendalo (iplanethi), uphuhliso loluntu (abahlali), kunye namava okhenketho. (abatyeleli), phakathi kwezinye izihloko.
• B2B
Enye imixholo ye-FITUR yinkqubo yeentlanganiso ze-B2B, eziququzelelwe ukukhuthaza unxibelelwano lwezoshishino kunye notshintshiselwano. Enye yezi yi-Hosted Buyer Workshop eya kubandakanya ukuqeshwa okungama-6000 phakathi kwabathengi bamazwe ngamazwe abali-110 abavela kumazwe angama-38 abamenywe yiFITUR kunye nababonisi abathatha inxaxheba abangama-350 kunye nababonisi abasebenzisanayo. Ukongeza kwezi kukho imisebenzi ye-B2B kwi-Investur, kwicandelo lezeMpilo le-FITUR, kwaye entsha kulo nyaka, i-FITUR MITM - MICE, iququzelelwe kunye ne-GSAR / MITM. Isiganeko sokugqibela sandisa amathuba oshishino lwecandelo lezokhenketho kwiiNtlanganiso, iiNkuthazo, iiNkomfa kunye neMiboniso (Iigundane) kunye neshedyuli yokuqeshwa phakathi kwababonisi kunye nokukhethwa kwabaphathi bamazwe ngamazwe ahamba phambili (inkampani, abaququzeleli bezokukhuthaza, abaququzeleli beminyhadala kunye nenkomfa, kunye namazwe ngamazwe. imibutho). Ngokubanzi, i-FITUR ilindele iintlanganiso zezoshishino ezingaphezu kwe-7000 kule foram.
• Ubungcali
I-FITUR ikwaqhubeleka nokuphucula umgangatho wokunikezela kwayo ngokwazisa iimarike ezintsha ezithe nkqo ezimele ingqesho, ushishino kunye nokukhula koshishino lokhenketho. Le yimeko yecandelo elitsha elinomdla okhethekileyo, iFITUR CINE/SCREEN TOURISM, eququzelelwe ngokubambisana ne-SPAIN FILM COMMISSION. Ijonge ukuzisa ishishini lemiboniso bhanyabhanya kunye nokhenketho kunye kwiqonga ekwabelwana ngalo ukukhuthaza iindawo zokusingwa kunye notyelelo lweendawo, kunye nokubonisa amandla ale ndlela ikhulayo.
Uphononongo olupapashwe ngo-Epreli 2018 ngu-TCI Research lubonise ukuba abahambi abazizigidi ezingama-80 bakhetha indawo abaya kuyo ngokusekelwe kwiifilimu kunye nochungechunge lwethelevishini. Olu phononongo lubonise ukuba inani labantu abahambayo besiya kwindawo abasinge kuyo emva kokuyibona kumboniso bhanyabhanya okanye kuthotho lukamabonakude liphindaphindeke kabini kule minyaka mihlanu idlulileyo.
I-FITUR CINE / SCREEN TOURISM iya kwenzeka kwiHolo ye-2 kunye nokuthatha inxaxheba kwee-arhente ezilishumi elinambini zaseSpain kunye nobukho bamazwe ngamazwe eDominican Republic. Kuya kubakho indawo yokunxibelelana kunye nommandla weentetho kunye neentetho apho amazwe ngamazwe kunye neengcali ezivela eNew Zealand, eNew Mexico (e-USA), e-UK, eCzech Republic nase-Ireland, phakathi kwabanye, baya kuthatha inxaxheba kwiingxoxo zephaneli malunga ne-Screen Tourism njenge. inxalenye yezicwangciso zokukhuthaza ukhenketho kula mazwe.
Inkqubo yeFITUR CINE
Ukukhula okukhethekileyo kwe-FITUR kuya kubonakaliswa nakwamanye amacandelo enza umnikelo walo nyaka, ngentethelelo ekhethekileyo kulo nyaka kwiFITUR FESTIVALS kunye nesenzo esitsha senkcubeko FITUR ES MÚSICA (Fitur is Music). Isiganeko sokugqibela ngumthendeleko womculo wasezidolophini kunye nolunye uhlobo lomculo oluququzelelwe ngokubambisana nePlanethi Events kunye ne-Disorder, kunye neendaba zeendaba ezivela kwi-Radio 3 kunye ne-Mondo Sonoro, ebanjwe ngoLwesihlanu 25 kunye noMgqibelo we-26 kaJanuwari, kwiHolo 1 yaseFeria de Madrid.
Iqonga le-FITUR IS MUSIC liya kuba kwinqanaba elifanayo nawo nawuphi na omnye umnyhadala omkhulu, oqhelekileyo weendawo ezinkulu zekonsathi zangaphakathi ezifana ne-IFEMA. Indawo ye-5400m² iya kuba nenqanaba elinye, i-18 leemitha ububanzi kunye ne-14 yeemitha ubunzulu, ixhaswe ngaphezulu kwe-80,000 watts yesandi kunye ne-100 yezibane zokukhanyisa kumboniso omangalisayo, kunye nescreen se-LED esikhulu kune-100m², zonke ziqhutywa liqela lokuqala lobugcisa. .
I-FITUR FESTIVALS iya kuphinda ibonise icandelo kwiHolo ye-3, eququzelelwe ngokubambisana noMbutho wabaKhuthaza boMculo (APM), ebonisa amathuba okukhula kunye nokwandiswa kweefestivali ezinokuzisa kwishishini lezokhenketho. Kwaye namhlanje ishishini lomculo ophilayo lenza ngcono kunangaphambili. Kwi-2017, i-industry yandisa ingeniso kwi-2016 elandelelanayo xa i-223.2 ithatha i-269.2 yezigidigidi ye-€ 2012 yezigidi, iphakamileyo ngaphezu kwe-1.85. Ingxenye yesitshixo kule mpumelelo ibe lukhenketho lomculo, ngokukodwa malunga nemikhosi, eye yavela. njengesihloko esinomtsalane kubakhenkethi. Imithendeleko elishumi yaseSpain iyodwa idibanisa abantu abamalunga ne-XNUMX yezigidi.
I-FITUR FESTIVALS iya kuba nommandla wokubonisa kunye neqonga leenkampani zomboniso ukuba zinikeze iintetho, kwaye apho i-APM iya kuququzelela iingxoxo ezine zephaneli ezijongene nemingeni kunye namathuba okhenketho lomthendeleko.
Oku kuya kuba nenkqubo yomdla okhethekileyo ukubonisa indlela ubuchwephesha obutsha bunokunxibelelana ngayo neemvakalelo zethu kwicandelo le-FiturtechY 2019, eliququzelelwe ngokubambisana ne-Hotel Industry Technology Institute (Instituto Tecnológico Hotelero, ITH). Kuya kubakho isiganeko esikhokelayo ngokwenene esinesihloko esithi "I-Fifth Element: Technology," kwiHolo ye-10 kwi-23, i-24 kunye ne-25 kaJanuwari. Kuya kubakho iiforam ezine ngaxeshanye. Baza kugxila kwi: iindawo zokutyelela kwi-#techYdestino, iintsingiselo zexesha elizayo kwicandelo lezokhenketho kwi-#techYfuturo yolawulo lweshishini kwi-#techYnegocio, kunye nokuzinza kwi-#techYsostenibilidad, bonke kunye nobuchwepheshe njengomxholo wabo oqhelekileyo. Iziko le-FiturtechY liya kuba yindawo yokunikezelwa kwe-#techYhotel, apho iindwendwe zezorhwebo ziya kukwazi ukubona kunye namava okusetyenziswa kunye nokuphunyezwa kobuchwepheshe obutsha kunye nezixhobo ezintsha kwindawo yehotele.
Ukongeza koku, ngomhla we-23, i-24 kunye ne-25 kaJanuwari, ushicilelo lwesixhenxe lwe-Fitur Know-How & Export, luququzelelwe yi-SEGITTUR kunye ne-FITUR ngokubambisana ne-ICEX Spain Exports and Investments. Ngomhla wama-23, wama-24 nowama-25 kuJanuwari oku kuya kubonisa ukulinganisa kwendawo yabakhenkethi ebonisa ubugcisa obubandakanyekayo kwinguqu yedijithali. Eli candelo liya kuba neenkampani zokubonisa i-40 ezinezisombululo ezintsha zokhenketho kwimimandla efana nolawulo lwehotele, ukubonisana ngobuchule, ukukhuthazwa, ukuthengisa, iimveliso ezintsha kunye neenkonzo.
Lo iya kuba ngunyaka wesithathu we-SEGITTURLab, ilabhoratri yeembono ezineendibano zocweyo ezininzi ezisebenzayo kubantu bezoshishino kunye neengcali zokhenketho, neziya kujongana nezihloko ezifana ne-“Chatbot yeCandelo lezoKhenketho,” “Ukusebenzisa ubukrelekrele bokwenziwa kwishishini lezokhenketho,” "Abasetyhini kwithekhnoloji kunye nokhenketho," kunye "Nendlela yokuGuqula iFowuni yeFowuni kwi-Ofisi yoLwazi lweeyure ezingama-24 ngendlela eZinzileyo".
Ukugqiba ukunikezelwa kuya kubakho inkqubo ye-Smart Talks ehlalutya imiba eyahlukeneyo yokhenketho oluhlakaniphile kunye neendawo ezihlakaniphile, kunye neseshoni yokuhlalutya iiNjongo zoPhuhliso oluZinzileyo kunye nendlela ezisebenza ngayo kwishishini lezokhenketho, kunye ne-Spanish Network ye-United Nations Global. Icwecwe.
Ngethuba lokuqala kulo nyaka, i-FITUR GAY (LGBT) iya kubonisa ukuthatha inxaxheba kwiSixeko saseNew York, ePortugal naseThailand. Ngesi sihlandlo, kunye nesiqubulo esithi "Stonewall, New York, 50th Anniversary," esi sithuba, siququzelelwe ngentsebenziswano nomcebisi weLGBT Diversity Consulting International, sibonisa eyona ndawo iyimifuziselo yeli candelo lokhenketho, uphuhliso lwalo olutsha kunye neemveliso. Kuya kubakho iingxoxo zephaneli ezahlukeneyo, iingxoxo kunye neenkcazo-ntetho kunye nokuthatha inxaxheba kwezithethi ezingamashumi amathandathu kwaye kuya kuba neprogram yokuzonwabisa ebanzi kunye nomculo osebenzayo ngoku eMadrid, i-DJs, iimvumi kunye nemiboniso evela eSpain.
IFITUR SALUD (iFITUR HEALTH), njengoko kwiminyaka edlulileyo iququzelelwa liqela lase-SPAINCARES, iqaqambisa ukukhula kobukho bamazwe ngamazwe, ngokuhambelana nophuhliso lokhenketho lwezempilo lwehlabathi ngokwalo, ngokunyuka komndilili wonyaka wama-20% kwihlabathi liphela, kwaye ingeniso eSpain esele idlula i-500 yezigidi zeedola. I-FITUR SALUD iya kubonisa ukhenketho lwezempilo lwangoku kwindawo yalo yemiboniso, kwaye iya kuba nendawo yokuhlangana ye-B2B, indawo ye-B2C yemiboniso yasimahla kuluntu ngokubanzi, kunye neeseshini ngeentetho kunye neetafile ezijikelezayo ezigxile kwicandelo le-spa kunye namava amazwe ngamazwe, njengoko kunye neengxoxo zephaneli zokuhlalutya iimarike ezahlukeneyo zamazwe ngamazwe kunye nefuthe labo kwimarike yaseSpain.
I-InvestUR 10th Edition
Kwakhona njengenxalenye yeFITUR, ushicilelo lwe-10 lweQonga loTyalo-mali kunye noShishino loKhenketho e-Afrika (INVESTOUR) luya kuququzelelwa ngokudibeneyo ngu. UNWTO, Fitur kunye neCasa Afrika. Eli Qumrhu lijolise ekukhuthazeni uphuhliso oluzinzileyo e-Afrika, ngelixa likhuthaza iingxoxo malunga notyalo-mali namathuba oshishino e-Afrika. Ubume bayo bubandakanya iiseshoni ezimbini, enye inkqubo yeengxoxo zephaneli kunye nenye yeentlanganiso zezoshishino (B2B) ukubeka imibutho yase-Afrika uqhagamshelwano oluthe ngqo kunye neeprojekthi zokhenketho ezinokubakho kunye namaqabane angaphandle. Amazwe angama-55 ewonke aseAfrika aza kuthatha inxaxheba; Abathathi-nxaxheba abangama-384 kunye neeprojekthi ezingama-47 ezivela kumazwe ali-15 ziya kunikezelwa.
