- Namhlanje kuphawula ukuqala kohambo luka-Expedia lokuba liqabane lokugqibela lokuhamba
- Ubume obutsha behlabathi busekelwe ekuqondeni ukuba uhamba nabani na ngemicimbi
- I-Expedia ijonge ukulungisa ishishini layo ukuze ibonelele ngakumbi abahambi abalixabisayo ixesha labo
Ukwakha kwiminyaka engama-25 kwishishini, i-Expedia Brand namhlanje ibhengeza umkhombandlela omtsha njengoko ilizwe lilungiselela ukubuya kwemfuno yokuhamba. Ukuphehlelela indawo entsha ekumgangatho jikelele esekwe ekuqondeni ukuba uhamba nabani na ngemicimbi, namhlanje kuphawula ukuqala kohambo lwe-Expedia lokuba liqabane lokugqibela lokuhamba, ukunceda abahambi kuwo onke amanyathelo endlela.
ExpediaUkuzibophelela okuhlaziyiweyo kwabahambi kuza emva nje kwento ekucingelwa ukuba yeyona minyaka inzima kakhulu kushishino lokuhamba ngenxa yesifo sika-COVID-19. Emva kweenyanga zokuqhuba nzulu kophando lwabathengi ukuqonda nokujongana neendawo zokuqaqanjelwa kwabahambi, isikhundla esitsha sibonisa umzuzu obalulekileyo wophawu njengoko ijonge ukurhweba ishishini labo ukulungiselela ngcono abahambi abaxabise ukwandisa ixesha labo kwaye bafuna ukufumana okungcono yamava abo okuhamba. Ukusuka kwinkangeleko ehlaziyiweyo kunye nemvakalelo yokunikezelwa kwemveliso, i-Expedia ijonge ukuphinda phinda iinzame zokuhambisa iimfuno zabahambi kunye neemfuno kwihlabathi lasemva kobhubhane.
“Kule minyaka ingama-25 idlulileyo, besigxile kumthamo kunye nokuthengiselana njengendlela yethu yokukhulisa ishishini lethu. Into esiyifumene nangona kunjalo, kunyaka ophelileyo, kukuba abathengi bethu bafuna okungakumbi kwinkampani yokuhamba. Bafuna iqabane elithenjiweyo elihamba nabo kuwo onke amabakala, libaxhase ukuqinisekisa ukuba bafumana lukhulu kuhambo lwabo, utshilo uShiv Singh, uSekela Mongameli oPhezulu kunye noMphathi Jikelele, u-Expedia Brand.
“Njengoninzi lweempawu zokuhamba, i-COVID-19 inyanzelise ukuba sonke sijonge ngaphakathi kwaye sibonakalise ukuba singoobani kwaye kuthetha ntoni kubathengi bethu. Kuye kwacaca kuthi ukuze abahambi bethu babe nohambo olumangalisayo, kubalulekile ukuba bahamba nabani, kwaye kufuneka siqonde indima ebalulekileyo esiyidlalayo ekubeni lelo qabane, ”utshilo uSingh. “Njengokuba abahambi beziqhelanisa nemigaqo emitsha emva kwe-COVID, nathi kufuneka sihlengahlengise ngokunjalo, kwaye esi sisiqendu sokuqala kuhambo lweminyaka emininzi lokunikezela ngokuchasene nomsebenzi wethu wokuba luphawu olukhoyo kubahambi ukusuka ekuqaleni ukuya ekugqibeleni . ”
UKUJONGA OKUTSHA NAMAVA
Kwintliziyo yerebrand kukuhlaziya kwamava eqonga e-Expedia kuyo yonke i-app yayo yokuphumelela ibhaso kunye newebhusayithi ezingaphezu kwe-70. Izikrini zekhaya elitsha zibonisa ubume obucacileyo nobulula, kunye neempawu zemveliso eziya kuxhobisa abahambi ukuba bakhe uhambo olupheleleyo olulungele iimfuno zabo kunye nemidla yabo, bedibanisa izinto ezininzi zohambo ngaphandle komthungo. Kunye nesakhono sokuthenga iinqwelomoya, indawo yokuhlala, iimoto, imisebenzi kunye nokunye kwiqonga elinye, i-Expedia yazisa uthotho lohlaziyo oluhambelana nombono wayo wokuba liqabane lokugqibela lokuhamba:
INTO ONOKUYITHATHA KWELI NQAKU:
- After months of conducting deep customer research to understand and address critical traveler pain points, the new positioning marks a pivotal moment for the brand as it looks to overhaul its business to better cater to travelers who value maximizing their time and want to get the most out of their overall travel experience.
- “As travelers adjust to the new norms post-COVID, we must adjust as well, and this is just the first chapter in a multi-year journey to really deliver against our mission of being a brand that is there for travelers from start to finish.
- It became clear to us that in order for our travelers to have an amazing trip, it matters who they travel with, and we need to understand the important role we play in being that partner,”.
