Njengoko amanani abatyeleli kwi-United Arab Emirates ekhula ngokukhula olomeleleyo ukusuka kwiimarike ezikhokelayo nezisakhulayo, iAlpha Destination Management, iyaqhubeka ukulawula icandelo lokhenketho kwi-Arabian Gulf. Ukuba nguvulindlela kunye nenkampani ephezulu yolawulo lwendawo (i-DMC) e-Dubai, i-Alpha idlale indima ebalulekileyo ekukhuleni nasekuphuhliseni ukhenketho kwi-UAE kunye ne-GCC ebanzi.
Umnumzana Ghassan Aridi, u-CEO we-Alpha Destination Management, wabelane ngesicwangciso-buchule senkampani kunye nezicwangciso zokukhula ezichaza ngamathuba amaninzi kwiimarike ezikhoyo nezintsha.
Ukuqinisekisa ukubanjwa kweAlfa kwiimarike zaseRussia nakwiCIS
Kwisiqingatha sokuqala se-2018, iDubai yaxela ukonyuka kwe-70% ngonyaka-ngonyaka kwinani lokufika kwabantu baseRussia ilizwe lingenye yeemarike ezinkulu zemithombo. Ukuqhuba oku kukhula zizinto ezininzi ezinje ngokungeniswa kweendlela ezongezelelweyo zenqwelo moya, ii-visa ekufikeni kwabahambi baseRussia, isiseko esitsha sokuzonwabisa kunye neendawo zentengiso, kunye noluhlu olubanzi lweehotele kunye neeholide kunye namaqabane ezokhenketho afana neAlfa.
UMnu Aridi, wagxininisa, "Iimarike zaseRashiya kunye neCIS bezisoloko zibaluleke kakhulu kuthi. Njengoko iAlpha iyinkampani yokuqala yolawulo lwendawo eDubai, ukusukela ekuqaleni ukusebenza ngokusondeleyo neSebe leDubai lezoKhenketho kunye neNtengiso yoRhwebo (DTCM), siye sasebenzisana neenkampani ezimbini okanye ezintathu eziphezulu ukuqhuba ishishini laseRussia kunye neCIS eDubai nakwezinye iindawo kwi-UAE. Kule minyaka ingamashumi amabini idlulileyo imakethi yaseRashiya ikhule ngokumangalisayo ihambisa iindwendwe ezingamawaka angama-530 eDubai kuphela ngo-2017 irekhoda i-121% yokunyuka xa kuthelekiswa no-2016 kwaye i-Alpha ibisoloko iphambili kule mpumelelo. Amanani ezinye ii-emirate aphawuleka ngokulinganayo. ”
Ethetha ngezinto eziye zenzeka kutshanje, uMnu. Aridi utyhile, “Emva kokuwa komnye wabona bahambeli babakhulu ukusuka eRashiya ukuya eDubai, sithathe amanyathelo kwangoko ngokungena kwizivumelwano zobuchule kunye nabasebenzi bamanye amazwe kunye neenkampani ezinkulu zaseRussia hayi nje kuphela kwakhona kodwa sandise ishishini lethu kumazwe e-CIS. Ukongeza, sinezinye izivumelwano zengeniso ezifumanekayo ezijolise ekuphuculeni ukhenketho ukusuka kulo mmandla ukuya kwi-UAE. ”
Ukukhula kwamanye amaMakethi (i-GCC, iYurophu, iMpuma Ekude kunye neIndiya)
Kule minyaka idlulileyo, impumelelo yoLawulo lweNdawo yokuFikela iAlfa iqhubeke ngokuhambelana nokukhula okuzinzileyo kwamazwe e-GCC kwaye, ngakumbi i-UAE. Ukuxhamla kumathuba amakhulu kwicandelo lezokhenketho nokhenketho kuwo wonke loo mmandla, u-Alpha walungiselela iimfuno zamaqabane akhe kuluhlu olubanzi lweenkonzo kunye neemveliso ezikumgangatho wehlabathi, eziye zanegalelo kwimpumelelo yenkampani nakwindawo eziya kuzo.
Umnumzana Aridi, uthe, "eAlfa sizimisele njengezona zixhobo zithembekileyo nezaziwayo kwimizi-mveliso yezokhenketho kungekuphela nje kwingingqi yeGulf kodwa nakwilizwe liphela elandayo ukuya kwiimarike ezinobuchule kwihlabathi liphela. Ngoku siyalela isabelo esikhulu semarike kwingingqi ekhokelela kwezinye zeemarike ezibaluleke kakhulu eDubai ezinje nge-UK, iJamani kunye nezinye iindawo zaseYurophu kunye ne-GCC, i-India, i-China kunye namanye amazwe adumileyo avela kwi-Far East.
I-UK ne-Jamani zihlala zizezona ntengiso ziphambili kwintshona ye Yuropu zizisa ukukhula okukhulu. Ngo-2017, abakhenkethi abazizigidi eziyi-1.27 bandwendwela iDubai besuka e-UK kunye nama-506 amawaka asuka eJamani. Zombini ezi ndawo zimiselwe ukuba zikhule ngokuthe chu kubakhenkethi baseJamani abasele bebhalisa ukukhula nge-14% kwisiqingatha sokuqala sonyaka ka-2018. ”
UMnu. Aridi wongeze wathi, “Sithetha ngeMpuma Ekude kunye ne-Asiya, sinesicwangciso esitsha ngakumbi kwi-China ne-Indiya ukuze bavule amandla abo apheleleyo njengoko la mazwe aya kuqhubeka engowona mthombo ubalulekileyo wokukhula kwindawo yethu. I-Indiya iphezulu kuluhlu lwabahambi ukuya e-Dubai ukurekhoda iindwendwe ezizigidi ezibini zonyaka kwi-2017. Ngokufanayo, i-China yabona i-764 yabemi belizwe bevakashela i-Dubai kulo nyaka uphelileyo kwaye sele irekhode i-10% yokunyuka kwamanani kwisiqingatha sokuqala se-2018. Sasiphakathi kwe-DMCs yokuqala ukungena. I-China kwaye ngoku inenethiwekhi ebanzi kakhulu ekhoyo kwizixeko ezibini okanye ezintathu ezikhulu zelizwe. Imakethi yaseIndiya inamandla amaninzi ngakumbi malunga nohambo olutofotofo. Ke ngoko, sijonge ekuphuhliseni iimarike ze-niche ezinjalo. Ukongeza, sineemarike zase-Indonesia kunye nezaseKorea kwilophu. La manyathelo akhuthaze amathemba okukhula achukumisayo ka-Alpha.”
Iindawo ezinika umdla zotyelelo ezitsha
Umnumzana Aridi wathi, “e-Alpha besisoloko silungiselela abaxube babaninzi ngokweendawo abahlala kuzo. Ehlabathini jikelele abantu bafuna amava anyanisekileyo, aphekiweyo kwaye injongo yethu kukuhlangabezana nokulindelweyo ngabahambi bengingqi nabamazwe aphesheya. Ukuze uxhase injongo yaseDubai yokutsala iindwendwe ezizizigidi ezingama-20 ngonyaka nge-2020 kunye nokugcina ukukhula okuzinzileyo kokukhula kwezokhenketho, kufuneka kugxilwe kubathengi abaphindayo. Ukubuyisela abathengi kwindawo ekuyiwa kuyo kufuna amava ahlukeneyo kunye neephakeji ezintsha kunye nezibonelelo. Isicwangciso-qhinga sethu kukwahlula-hlula imisebenzi ngokwenza ezinye iindlela zokundwendwela kunye nezinto ezinomtsalane kubakhenkethi- into eyahlukileyo eyahlukileyo Ihelikopta iselolunye lolona khenketho lwethu lubalaseleyo kwaye iqhuba kakuhle kakhulu. Ngoku siceba ukubeka iihelipads kuyo yonke i-UAE kwaye oku kuya kukhokelela kunxibelelwano oluhle nolukhawulezayo phakathi kweemikhosi ezisixhenxe. ”
Amathemba e-2019
Umnumzana Aridi, uthe, "Sijonge ukuphela okuqinileyo ku-2018 kwaye sinokukhula okuninzi phambi kwethu. Uninzi lweemarike zethu ziqhuba kakuhle, kwaye siqinisekile ukuba unyaka ozayo uzakuba mkhulu. Sisaqhubeka nokukonwabela ukukhula kwe-UAE - kweli lizwe kunye nakwezokhenketho. ”
Umnumzana Aridi uqukumbele ngelithi, “Injongo yethu kukuqhubeka nokwandiswa kwehlabathi ngamahlakani ethu awomeleleyo kwilizwe liphela kunye nothungelwano olukhulu kwaye senza utyalomali olubanzi ngokwe teknoloji kunye nezixhobo. Ekugqibeleni, sifuna ukonwaba amaqabane ethu kunye nabathengi ngeemveliso eziqaqambileyo, izinto ezinomtsalane kunye nenkonzo. Impumelelo yoLawulo lweNdawo yeAlfa yakhelwe kwimfuno yethu engagungqiyo yokugqibelela. Siqinisekisa imigangatho ephezulu yeenkonzo ngokugxila kukwahlulahlula kwezoshishino eziphambili ezichazwe ukuba ziyahlangabezana kwaye zigqithise kulindelo lwabathengi bethu. Ke iqela lethu lizinikele ekunikezeleni ngeyona nkonzo ikumgangatho ophezulu kunye nenkonzo njengoko kufunwa zezi nkampani zamanye amazwe. ”
INTO ONOKUYITHATHA KWELI NQAKU:
- Capitalising on the massive opportunities in the travel and tourism sector across the region, Alpha catered to the requirements of its partners with a wide range of world-class services and products, that contributed to both the success of the company as well the destinations.
- As Alpha is the number one destination management company in Dubai, right from beginning working closely with Dubai Department of Tourism and Commerce Marketing (DTCM), we collaborated with the top two or three companies to drive Russian and CIS business into Dubai and other parts of the UAE.
- Being a pioneer and the top destination management company (DMC) in Dubai, Alpha has played an instrumental role in the growth and development of tourism in the UAE and the wider GCC.
