Isebenzisa i-45,000 yeenyawo zesikwere, le miniature yaseKhanada iqulethe iinguqulelo ezincinci zazo zonke imimangaliso ecaleni konxweme lwaseCanada-ukuya-kunxweme ukuya elunxwemeni: i-CN Tower ime kwi-12 yeenyawo ubude, i-Bay of Fundy iye yalinganisa amaza, kunye nemifanekiso engaphezu kwama-40,000. ezifanekisela iinkalo zobomi nenkcubeko yaseKhanada. Kubalelwa ngaphezu kwe-120,000 yeendwendwe ngonyaka, le ndawo inomtsalane inokubonelela ngokufanelekileyo iibrendi ithuba lokutyala iingcambu kwiindawo eziqhelekileyo zaseKhanada kunye nokudibanisa abaphulaphuli ngendlela ekhethekileyo kakhulu.
UBrad Ford, uMongameli kunye ne-CEO ye-Little Canada: Ubona iMedia eNcinci njengendlela iibrendi ezinokubeka ngayo ukubanjwa kweendwendwe ngendlela entsha nekhumbulekayo. Indawo encinci yaseKhanada eyilwe kakhulu ivusa loo mdla kwaye yenze uhlobo olutsha lwasemva ukuze abathengisi banxibelelane nabaphulaphuli bayo yonke iminyaka. Ukubekwa kweMidiya eMini kwiindawo eziphambili zetrafikhi ejikeleze iKhanada encinci, ibeka iibrendi emehlweni abo kodwa kwakhona ibabeke kwimeko yenkcubeko yaseKhanada yeli lizwe limnandi.
Ukuphehlelela iMidiya eNcinci, iKhanada encinci ikhuphe izixhobo zeendaba zokwazisa kubathengisi abanokubakho basekhaya. Ikhithi nganye ibinomxholo othi “mini” ebonisa ikopi encinci yenqaku leendaba, amakhadi eposi, kunye nomzekelo wokubekwa kwebhilibhodi encinci, ezaliswe ngeglasi yokukhulisa ukuze yandise phezu kwayo. Enye yeenkampani zokuqala ukutsibela ithuba lokusebenzisa isithuba sebhodi yebhilibhodi yeMini Media yayiyi-Subway Canada, eyayila “iibhodi zebhodi ezinde,” inyawo ubude. I-Subway ikwaphawule eli phulo ngokubamba umsitho wayo omtsha wephulo e-Little Canada apho iisampulu zeesandwich ze-Footlong, ii-sidekicks, kunye namakhuphoni amancinci zanikezelwa.
UMlawuli we-Subway yaseKhanada yeSicwangciso soBuchule kunye nokuSebenzisa, u-Anabella Mandel, uyonwabile ngale projekthi. Isetingi encinci, kunjalo, kukudlala okujijekileyo kwi-Subway's iisandwich ezinkulu ezihlekisayo. Ikhupha eyona nkalo ibalaseleyo kwiMini Media-ithuba leemveliso ukubalisa amabali okonwabisayo ukuze abaphulaphuli babandakanyeke.
Inyathelo leMedia eliNcinci elivela eKhanada eNcinci ligxile ekusebenzisaneni neenkampani zeendaba ukupakisha ezi ndawo zokubekwayo zikhethekileyo njengenxalenye yokuthengwa kwemithombo yeendaba ngokubanzi, ngokwenza oko zifumaneke kwezinye iimveliso. Unikezelo luza kubandakanya iinguqulelo ezincinci zazo zonke iifomathi zentengiso-ukusuka kwiindawo zokuhlala ezidlulayo ukuya kwi-OOH yokuthatha kunye neendlela ezingakumbi zokuyila zokudityaniswa. Olu lubambiswano kunye ne-arhente yokudala i-Dentsu, kwaye i-spPR ibe nguye ophethe ubudlelwane boluntu, ekubeni i-Mini Media izisa iingcamango ezintsha kwintengiso kule ndawo incinci kodwa enamandla kakhulu yaseCanada.