… Kwaye abaphumeleleyo bavela eTaiwan
Ngaphandle kokuba uyiRihanna (owayenxibe iBeijing, umyili waseChina osekwe e-Guo Pei enxibe ilokhwe etyheli e Met Gala kunyaka ophelileyo)…
… Kwaye ubenakho ukufikelela kwezona zinto zibalaseleyo kwezenzi zefashoni zehlabathi, kunokwenzeka (nokuba kunokwenzeka) ukuba i-OMG / abayili aboyikekayo baseAsia abaxhonywanga kwikhabhathi yakho. Singahamba siye eTaiwan, Thailand, Malaysia, Japan nase Singapore, okanye sinokulandela abaqulunqi baseAsia abafumanekayo ngoku e-USA.
Ukuchitha okanye ukuTyala imali?
Abathengi baseAsia bachitha imali eninzi kwimfashini ephezulu kwaye eli qela limele iipesenti ezingama-50 zabo bonke abathengi bezinto zodidi. Inani labantu? Ngaphantsi kwe-35, i-Intanethi savvy kunye nokukhangela okumangalisayo, okwahlukileyo, kunye nokufuna ukujonga / ukubona.
Imvakalelo yeminyaka eliwaka yaseAsia yefashoni yahluke ngokupheleleyo kubazali babo, ngokophando lwamva nje kwaye, ngenxa yomgangatho wamalaphu, ubuchule bokuyila, kunye neengcinga zoyilo ezizodwa, iimveliso zaseAsia zitsala umdla wabathengi abakrelekrele (kunye nabazizityebi).
Bold
Umyili waseAsia uzimisele ukuzama amalaphu amatsha, imibala, iipateni kunye nezitayile kwaye olu langazelelo lokulinga luqhutywa ngabavelisi bendawo kunye nabathengi abafuna isinxibo WOW!
Sala kakuhle kwiSithili seFashoni saseNew York
Ngokutsho Ingxelo yeShishini yeFashoni (McKinsey & Inkampani 2017), "I-West ayisayi kuba yindawo yokuthengisa yefashoni." Kwi-2018 (okokuqala), "ngaphezulu kwesiqingatha sezambatho kunye nokuthengiswa kwezihlangu kuyakuvela ngaphandle kweYurophu noMntla Melika," njengoko amazwe asahlumayo e-Asia-Pacific, Latin America nakwiminye imimandla esanda.
Abathengi baseAsia-Pacific baye baba yinxalenye ebalulekileyo yodidi oluphakathi kwaye babona iimpahla njengolwandiso kunye nokubonisa indlela yabo yokuphila entsha. Eli qela lihamba liyokuthenga phesheya. Abahlali bamazwe aseAsia-Pacific bachitha malunga ne-600 yezigidi zeedola ngaphandle kwamazwe abo. Kwicandelo lezinto zokunethezeka, iipesenti ezingama-75 zazo zonke iintengiso ziya kuba zivela kubathengi baseTshayina, ngaphezulu kwesiqingatha senkcitho engaphandle kwe China.
Yiya kuKhulu okanye uye ekhaya
Umzi mveliso wempahla yamazwe aphesheya ufuna ukuba abaphathi bakhawuleze kwaye bathathe isigqibo. Imfashini yinto ekujolise kuyo kwaye iimpendulo ezikhawulezayo kwimikhwa ziqhelekile; ungowokuqala okanye ungowokugqibela! Abathengi beFashoni bafuna ukuba amava okuthenga kunye nesinxibo sihlaziyeke, sitsha kwaye sibe namandla. Iimpawu kufuneka zithi, "Ndijonge!" Kwaye “NDINGUWE!” Umyalezo kufuneka ube nesibindi-kuwo onke amaqonga, ukusuka kwi-iPads ukuya kwiivenkile zezitena / zodaka.
Imakethi yaseTshayina yezinto ezintle ayinakujongelwa phantsi. Inani loosozigidi baseTshayina kulindeleke ukuba lingaphezulu kwelamanye amazwe kulo nyaka (2018) kwaye ngo-2021 iChina kulindeleke ukuba ibe namakhaya atyebileyo emhlabeni.
Sala kakuhle iYurophu. Molo China
Ngo-2016, kuqikelelwa ukuba izigidi ezi-7.6 zamakhaya amaTshayina zathenga izinto zodidi, inani elikhulu kunenani elipheleleyo lamakhaya eMalaysia okanye eNetherlands. Ikhaya ngalinye kula 7.6 ezigidi lichitha umndilili we-US $ 10,304 (RMB 71,000) kwizinto zodidi ngonyaka, ephindwe kabini kunaleyo ichithwa yimizi yaseFrance okanye yase-Italiya. Abathengi baseTshayina banika ingxelo ngaphezulu kwe- $ 7.4 yezigidigidi kwinkcitho yonyaka, emele phantse isinye kwisithathu sentengiso yehlabathi.
Ukuhamba uyokuthenga eTshayina
Ishumi elinesihlanu kwezixeko ezingama-20 apho ukuthengiswa kweempahla kukhula ngokukhawuleza ngaphandle kweemarike zemveli zaseNtshona, kwiindawo ezinje ngeChongqing naseGuangzhou. E-China, enye yeendlela ezibaluleke kakhulu kukunyuka kwamandla okuthenga kwamadoda njengoko amadoda amaTshayina angakumbi enomdla kwimpahla nakwifashoni.
Iifashoni ezibalaseleyo zaseAsia
I-AsiaInNY kutsha nje ibonise umboniso obalaseleyo weendlela ezikhoyo zefashoni ezivela kubaqambi baseTaiwan ababandakanya uAlexandra Peng Charton, u-Chelsea Liu, uJessica Chen, uJoe Chan kunye noPai Cheng. Abaxhasi bomnyhadala babandakanya: ii-NOYU Teas, i-Singha Beer, i-Cakra Fashion Makeup kunye ne-Skincare, iJuan's jewelry kunye neFacto.
UPai Cheng, uMyili
U-Chelsea Liu, uMyili
UAndre Kao, uMyili
UJessica Chan, uMyili
Abayili bayile
Ukusuka eTaipei Taiwan uPai Cheng wafunda uyilo lwefashoni kwiYunivesithi yaseShih Chien kwaye wawongwa ngeDigital Master Master's Degree yakhe eIstituto Maragoni, eMilano. Uqale uphawu lwakhe eTaiwan (2014). U-Cheng udibanisa imfundo yakhe yamaTaliyane kunye namava akhe kwi-hi own persona, esenza imibala eqaqambileyo ngokushicilelwa kwedijithali, ukudala isambatho sokuqala kunye nesahlukileyo sabasetyhini kunye namadoda kwaye sinxitywe ngamagcisa neemvumi.
UTsung Yu Chan waqala umsebenzi wakhe eTaiwan. Uphawu lwakhe lwempahla yamadoda luchongwe ngokucacileyo njengefashoni ephezulu ephefumlelwe yimfashini yasesitalatweni kunye nobugcisa banamhlanje. Wafunda eFrance kwaye wafunda noRick Owens (waseMelika waseRetro) kunye nophawu lwabasetyhini baseFrance uKoche njengomncedisi womyili. "Ukwenza uyilo lwethu ngokugqibeleleyo kunye nokufumana yonke inkqubo yokukhupha iimpahla ezisemgangathweni yeyona ndlela ibalaseleyo yokubonisa abantu intsingiselo entle yempahla."
U-Chelsea Liu
Umfundi oneminyaka engama-27 ubudala wase-Chung Ang University, u-Liu wayeyizifundo eziphambili zefilimu kwaye uyaqhubeka nemfundo yakhe kwishishini lamazwe aphesheya njengoko esusa isidanga senkosi yakhe. Izitudiyo zakhe ziseSeoul naseNew York. Umenzi wefilimu owaziwayo ngomsebenzi wakhe, "umgexo" (2008) kwaye "usathandana nawe" (2011) baboniswa kwiBusan International Film Festival.
Unxulunyaniswe ne-H & M eTokyo njengenqanaba lokungena kunye nomyili. Usebenze nakwiqela eliyilo 21 lomzobo kwi-NYC kwaye wajoyina iDolce & Gabbana njengeFeshoni yangaphakathi. Ngo-2013 wabonwa njengoyena Myili wefashoni uxabisekileyo waseAsia (eLondon) kwaye ngo-2014 waqatshelwa njengoMyili woNxibo loMtshato woNyaka.
UJessica Chen
UJessica Chen wazalelwa eTaipei kwaye ungumhlali wase-NYC ukusukela ngo-1994. I-chemistry eyenzelwe kwangaphambili kwiYunivesithi yaseBaylor, eTexas, waphumelela kwi-FIT ene-BS kwi-Fashion Design. Wafunda eGeoffrey Beene, eCarolina Herrera kwaye wafunda noPauline Trigere.
Ube nguMyili weNtloko womyili weempahla zangaphandle u-Andrew Marc kwaye uyilo lwakhe luyafumaneka eSaks Fifth Ave, Neiman Marcus, Bloomingdale nase Nordstrom's. Ube nguMlawuli woyilo lwesikhumba eS.Rothschild eyila uRalph Lauren, uEli Tahari, DKNY, uZac Posen kunye noVictoria's Secret.
Okwangoku nguMlawuli woYilo kunye noThengiso lomyili weebhegi zase-Italiya, i-FVCINA. Uyilo lwayo luhle kwaye lwenziwe ngobugcisa obutofotofo obunemibala ecekeceke yeephalethi kunye nokuqwalaselwa kokulungiswa okuhle kunye neenkcukacha. Uyila izinto ezihamba ngebhayisikile ukunciphisa inkunkuma eveliswe kumzi mveliso wefashoni.
Ikamva leFashoni yaseAsia
Saqala ukunxiba iimpahla phakathi kweminyaka engama-50,000 100,000- XNUMX eyadlulayo. Ngokuyilwa komatshini wokuluka, amalaphu kunye neempahla ezomeleleyo zenziwe zalungiselelwa ukuba zenziwe ngobuninzi. Okwangoku sinxiba ixesha losuku, usuku lweveki, ixesha lonyaka, umsitho, okusingqongileyo, okwethu, kunye nabanye ababalulekileyo. Abantu abavela kwihlabathi liphela benza ukhetho lomntu ngamnye mihla le kwaye bathenge izinto abazithandayo, zibenza bazive zilungile kwaye babonise ingxelo engeyomlomo yokuba sicinga ukuba singobani.
Kule minyaka ilishumi idlulileyo, imeko yezorhwebo yehlabathi iguqukile kwaye ishishini lempahla litshintshile ukusuka kwintengiso ngobuninzi ukuya kulwenziwo oluninzi. Iimveliso ezahluliweyo, ezijolise kumacandelo athile emarike, ziyimfuneko ngobuchule kwishishini elibonakaliswe kukhuphiswano olunamandla - ukulwa ukumisela ukuba ngubani onokukholisa onelise umthengi.
Ngokwembali, ukuthengwa kwempahla kwakucwangcisiwe kwaye kwaphenjelelwa zizibonelelo zoqoqosho; Nangona kunjalo, njengoko isiseko sabathengi sikhula kwaye sisanda, namhlanje abantu bathenga iimpahla ngokungxama (ukuthengwa okungacetywanga), kudala umngeni omtsha kolu shishino.
Logama umyili waseAsia ekwazi ukubonisa indlela entsha, eyahlukileyo, yokusika (kunye ne-edgy) yefashoni (yamadoda nabasetyhini), amandla abo kunye nendawo yabo kwimbonakalo yefashoni ayizukuvuzwa.
Ngolwazi olongezelelweyo kunye nemithombo yokuthenga kubayili baseAsia, nxibelelana [imeyile ikhuselwe] .
© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.
