Ngaphantsi kweminyaka emibini emva kokutshintshela kwiziselo ezisuka eSeattle underdog Jones Soda kwiinqwelomoya zabo, iAlaska Airlines kunye neHorizon Air ziya kubuyela kwisoda pop isigebenga esikhulu seCoca-Cola nge-1 kaMatshi.
Utshintsho luyeza ngenxa yezicelo zabathengi, iAlaska Airlines yathi kwingxelo yeendaba. Inqwelomoya kunye neHorizon Air zombini ziqhutywa yi-Alaska Air Group eseSeattle.
“Njengoko siqhubeka sisasaza amaphiko ethu ngaphaya koNxweme oluseNtshona, kubaluleke kakhulu ukuba siphendule izicelo zabathengi bethu malunga neemveliso zeCoca-Cola ebhodini,” utshilo uSteve Jarvis, usekela mongameli wezokuthengisa, ukuthengisa kunye namava abathengi kwiAlaska Airlines. khulula.
I-airline inikezele ngeemveliso zeJones Soda kwiinqwelomoya ukususela ngo-Ephreli 2008. Ngaphambi koko, yayineCoke iminyaka eyi-10.
I-Coke, eyathi ekukhululweni iyavuya malunga nokuhamba, yalahlekelwa yinkontileka ye-Qwest Field ku-Jones Soda kwi-2007 emva kokuba ngumxhasi we-soda we-Seahawks iminyaka emininzi yamashumi amathathu adlulileyo.
UJones usagalela isoda kwibala lebhola kodwa akasaboneleli ngeziselo zamandla okanye amanzi apho. Ibuyise umva ikhontrakthi yayo ekwindla yokugqibela kwaye ihlawula kancinci ngoku, nangona ingaxeli ukuba yimalini.
Abaphathi bakaJones bathi kwintlanganiso yonyaka yenkampani kwi-2008 ukuba i-Alaska Airlines kunye ne-Qwest Field izivumelwano zazizindululo zekhefu-zingajoliswanga ukwenza imali kodwa ukwazisa iziselo kubantu abanokuzithenga ezivenkileni.
Ngo-Agasti ophelileyo, uJones uthe ingxaki yakhe yezemali iphakamisa "amathandabuzo amakhulu malunga nokukwazi kwethu ukuqhubeka njengenkxalabo eqhubekayo." Inkampani ukusukela oko yathi icinga ukufunyanwa yiBig Red Holdings yaseTexas, enike "uphawu lomdla" - hayi unikezelo olusemthethweni - malunga nezigidi ezisibhozo zeedola.
