USama, iQatar Airways enguvulindlela eqhutywa yi-AI eqhutywa yi-AI, ngoku imenza ukuba abonakale kumaqonga onxibelelwano. Njengombonakaliso womoya omtsha weQatar Airways, iSama imiselwe ukuba ibandakanyeke kwaye ikhuthaze abaphulaphuli behlabathi lonke kwi-Instagram. Iakhawunti yakhe iya kubonelela abalandeli ngomxube weengcebiso zokuhamba, ii-anecdotes zobuqu kuhambo lwakhe, kunye nomboniso okhethekileyo wobomi belungu labasebenzi bekhabhinethi, zonke zinikwe indlela yokuyila kunye neyobuntu.
Yaziswa kwi-ITB Berlin ngo-2024 ukubangwa ngokubanzi, i-Sama ingumzekelo Qatar Airways' ukuzinikela ekudibaniseni ukuqhubela phambili kwezobuchwepheshe kunye noqhagamshelwano lweemvakalelo. Njengelungu lokuqala labasebenzi kwikhabhinethi yedijithali ukungena kwindawo yemidiya yoluntu, iSama yenzelwe ukuba inxibelelane nabaphulaphuli abanolwazi ngedijithali ngomxholo onxibeleleneyo kunye nokhuthazayo.
Ukusuka ekutyhileni ubuncwane obufihliweyo eParis ukuya ekwabelaneni ngemibono ngokuphonononga izixeko ezitsha kunye nokubonelela ngembono eyodwa ngobomi emoyeni, iSama iza kuqaqambisa uthungelwano olubanzi lweQatar Airways lweendawo ezingaphezu kwe-170 ngendlela entsha nebandakanyayo.
