Xa kuziwa kubahambi be-adventure, iTshayina yimarike engasetyenziswanga iyonke i-8.2 yeebhiliyoni zeerandi ngonyaka, ngokophando olutsha.
Uphononongo lweMarike yoKhenketho lwaseTshayina, oluvavanye ngaphezu kwama-300 Abahambi baseTshayina abangaphezu kweminyaka eyi-18 ababethathe uhambo kulo nyaka uphelileyo, bamisela ukuba i-16.3% yabaphenduli ¬— abantu abazizigidi ezingama-23.49 - bakhethe uhambo lohambo lweholide yabo yokugqibela. Kwimakethi enamanani okhenketho oluphumayo aqhubeka nokubona ukukhula okuphindwe kabini, oku kuthetha ukuba kukho amathuba amaninzi eentengiso zentengiso ezijonge ukwandisa unikezelo lwemveliso yabo kubahambi baseTshayina.
Uphononongo luka-2019 lufumanise ukuba i-2.7% yokuhamba ingahlelwa 'njengehambo enzima,' ngelixa i-13.6% ilandela 'uhambo oluthambileyo'. Nangona abathengi baseTshayina benganyanzelekanga ukuba banxulumanise uhambo lwe-adventure kunye nezinto ezithatha umngcipheko, ezinje nge-rafting okanye ukukhwela ibhayisekile entabeni, bayayinxulumanisa neendawo ezikude ezinokubonwa njengezingaqhelekanga nezinokuba yingozi.
Uvavanyo luthunyelwe ngenjongo yokufumanisa ukuba bangaphi abakhenkethi baseTshayina abafuna ukuzonwabisa ngelixa besekhefini. Nazi iziphumo eziphambili zengxelo:
• Itotali yobungakanani bemarike ye-adventure yase-China (esekelwe kwinkcitho yendawo yokuhlala kuphela) yi-USD $8.2B ngonyaka.
• Inkcitho yohambo oluyihambo esuka eTshayina imele i-0.64% yenkcitho yokhenketho yamazwe ngamazwe iyonke.
• Ezona ndawo ziphezulu zokusingwa zabakhenkethi yi-United States, Thailand, Australia ne-Japan.
• Ixesha lendalo, ukukhempisha kunye nokupakisha ngoobhaka zezinye zezona ntshukumo zidumileyo kubakhenkethi baseTshayina.
• I-72% yabahambi be-adventure baseTshayina bachitha phakathi kweentsuku ze-4-10 phesheya, ngaphantsi kwabahambi be-adventure baseNtshona.
INTO ONOKUYITHATHA KWELI NQAKU:
- The China Adventure Tourism Market Study, which surveyed more than 300 Chinese travelers over the age of 18 who had taken a trip in the past year, determined that 16.
- For a market with outbound tourism numbers continuing to see double digit growth, this means there are considerable opportunities for adventure travel brands looking to expand their product offerings for Chinese adventurers.
- Though Chinese consumers do not necessarily associate adventure travel with risk-taking activities, such as rafting or mountain biking, they do associate it with remote destinations that can be perceived as exotic and potentially dangerous.
