Isifundo esitsha sityhila ukuba abahambi baseLatin American balukhumbula uhlahlo-lwabiwo mali xa becwangcisa uhambo, kodwa babeka phambili imisebenzi yohambo kunye namava awodwa ngexabiso. Amashumi amathandathu anesine eepesenti bathabatha uhambo kwilizwe labo, ebonisa ukuba abantu baseLatin America banamathuba okuhamba basekhaya kunokuphumela phesheya. Iziphumo, ezivela kuvavanyo olwenziwe ngabalingane boPhando lwaMantla, bonisa indlela yokuziphatha, ukhetho kunye nefuthe labahambi abavela eArgentina, eBrazil naseMexico.
Ikhutshwe namhlanje kwiNdibano yamaZwe ngamaZwe yamaZwe ngamaZwe, i-Latin American Travel and Tourism Trends Study ibonisa ukuba ngokomndilili, abahambi baseLatin American bathatha uhambo oluphantse lube mihlanu ngonyaka, olungaphezulu kwabahambi abasuka kwamanye amazwe1, kunye nexesha eliqhelekileyo lokuhamba lokuzonwabisa li-10 iintsuku. Ngaphandle kokuthanda kwabo ukuhamba, abathandathu kwabali-10 abachazwanga kwindawo abaya kuyo xa bethatha isigqibo sokuqala ukuthatha uhambo, kwaye ngaphezulu kwama-70 eepesenti avulekele ukunceda kunye nenkuthazo.
Ngaphezulu kweepesenti ze-50 zabahambi baseLatin America basebenzisa ii-arhente zokuhamba nge-intanethi (i-OTAs) ngexesha lenkqubo yokucwangcisa uhambo, phambi kwe-airline, ihotele okanye iiwebhusayithi zendawo. Amashumi amane anesithoba eepesenti zabakhenkethi babhukisha uhambo lwabo kwi-OTA - eyona nguquko inamandla ukusuka kucwangciso ukuya kubhukisho phakathi kwabahambi baseLatin America. Ngaphezu kwesiqingatha basebenzisa i-smartphone yabo xa befuna ukuphefumlelwa kokuhamba kunye nangaphezulu kwesinye kwisithathu ukuqhuba uphando lokuhamba kwisixhobo sabo esiphathwayo. Ngokungamangalisiyo, ukusetyenziswa kweselfowuni spikes kuhambo, xa ngaphezulu kwe-75 pesenti yabahambi baseLatin America basebenzisa i-smartphone yabo.
"Abahambi baseLatin America bathabatha iihambo ezininzi kunye nohambo olude kunabahambi abasuka kwamanye amazwe, kodwa okunomdla kukuba uninzi lukhetha ukuvavanya amazwe abo ngokuhamba kumazwe aphesheya, utshilo uJennifer Andre, uMlawuli oMkhulu, eMntla Melika naseLatin America e-Expedia Group Media Solutions . “Nangona abantu base Latin America bekwazi ukuhamba emakhaya, basoloko bengenazigqibo ngendawo abaya kuyo, kwaye babhenela kwimithombo eyahlukeneyo yokuphefumlela kunye nolwazi. Oku kubonisa ithuba elibalulekileyo labathengisi lokufikelela kunye nefuthe kubaphulaphuli kuyo yonke indlela yokuthenga. ”
Bahamba njani: Iintsuku, iindlela kunye nokuhlala
Ukuntywila nzulu kwi-avareji yenani lohambo ngonyaka kubonisa ukuba abahambi baseLatin America bathatha phantse ngokuphindwe kabini iihambo zobuqu njengohambo lweshishini. Nangona abakhenkethi baseLatin America kunokwenzeka ukuba bajonge amazwe abo kunokuya phesheya, iipesenti ezingama-54 zabantu baseArgentina bathatha uhambo lwamazwe ngamazwe, kwaye bahlala bethatha uhambo olude lokuyonwaba - iintsuku ezili-12 ngokomndilili. Abantu baseArgentina nabaseBrazil (abanohambo oluyi-avareji yohambo olungaphezulu kweentsuku ezili-11) bathatha olona hambo lude, xa bethelekisa namanye amazwe kwihlabathi jikelele. Inqwelomoya yeyona ndlela ithandwayo yothutho kwisibini kwisithathu sabahambi baseLatin America, kunye neepesenti ezingama-69 bajonga ehotele xa bengekho ekhaya.
Uhlahlo-lwabiwo mali, inkcitho kunye neendidi zohambo
Abasibhozo kubahambi abali-10 bathi uhlahlo-lwabiwo mali luyinto ephambili xa usenza uphando kwaye ubhukisha uhambo, ebonisa ithuba lokuba abathengisi badibanise izivumelwano, izaphulelo kunye neengcebiso zokonga imali ukufikelela kubahambi baseLatin America. Ihotele, imali yomoya kunye nokutya kubalelwa ngaphezulu kwepesenti ye-60 yebhajethi yokuhamba iyonke, ngelixa ivenkile, izinto ezinomtsalane kunye nezothutho zibalwa ngamanye ama-30 epesenti. Phantse iipesenti ezingama-60 zabahambi baseLatin America bakhetha ukhenketho lokuphumla, olulandelwa lutyelelo losapho kunye nokubona iindawo.
Impembelelo kunye neNtengiso
Uninzi lwabahambi baseLatin American bafuna uncedo kunye nenkuthazo xa becwangcisa uhambo, kwaye bajikela kwimithombo eyahlukeneyo yokunceda ukwazisa izigqibo zabo. Amashumi asibhozo anesibini eepesenti athi umxholo wolwazi ovela kwiindawo ekufikelelwe kuzo kunye neempawu zokuhamba zinokuba nefuthe kwizigqibo zabo, iipesenti ezingama-71 zathi iintengiso zinokuba nefuthe, kwaye phantse iipesenti ezingama-90 zabahambi bathi bajonge izivumelwano ngaphambi kokwenza isigqibo. Umxholo ofanelekileyo kunye nemiyalezo zizinto eziphambili kwintengiso esebenzayo; Iipesenti ezingama-60 zabahambi baseLatin America bathi iintengiso ezineentengiso ezinomdla zinokuba nefuthe, kwaye malunga nesiqingatha sathi iintengiso ezinomxholo onolwazi okanye imifanekiso enomdla inokuba nefuthe kwizigqibo zabo.
Ukuqonda okubalulekileyo kunye nokuThathwa kweeNdawo zokuFikelela kubahambi baseLatin American
• Uninzi lwabahambi alukhethanga indawo ekuyiwa kuyo xa bethatha isigqibo sokuthatha uhambo, bebonisa ithuba elaneleyo lokuba nefuthe kwintengiso esebenzayo.
• Abahambi bafuna ukukhuthazwa kwimithombo eyahlukeneyo, kwaye isicwangciso-qhinga samaqonga siya kubaxhobisa abathengisi ukuba bafikelele kwaye babenempembelelo kubahambi ngemixholo efanelekileyo kulo lonke uhambo lokuthenga.
• Abahambi besiya kwii-OTAs zokukhuthaza uhambo kunye nokubhukisha, bebonisa ukubaluleka kwamathuba obambiswano ngobuchule.
• Abahambi babeka phambili amava ngaphezulu kweentengiselwano, kwaye bathatha iiholide ezinde, ke abathengisi kufuneka bakhokele ngemisebenzi eyahlukileyo kunye namava kwaye bakhuthaze uhambo olude lokuhlala- ngelixa bebonelela ngeentengiselwano ezifanelekileyo ukwenza isigqibo sibe lula.
INTO ONOKUYITHATHA KWELI NQAKU:
- Released today at the Destinations International Annual Convention, the Latin American Travel and Tourism Trends Study shows that on average, Latin American travelers are taking nearly five trips per year, which is more than travelers from other countries1, and the average leisure trip duration is 10 days.
- Eight in 10 travelers said budget is a primary factor when researching and booking a trip, illustrating an opportunity for marketers to integrate deals, discounts and money-saving tips to reach Latin American travelers.
- Despite their propensity for travel, six in 10 are undecided on a destination when they first decide to take a trip, and more than 70 percent are open to help and inspiration.
