Ukuhamba namhlanje ibhengeze ukuba ichonge uJennifer Catto njengeGosa eliyiNtloko lezeNtengiso.
UJennifer ngumphathiswa wentengiso ophumelele ibhaso, uneminyaka engamashumi amabini yamava obunkokeli kuzo zombini iinkampani ezikhula ngokukhawuleza kunye nezizinzileyo. Kutshanje, ubambe indima yeGosa eliyiNtloko leNtengiso likaTelaria, iqonga lesoftware eliqhutywa yidatha eyenzelwe ukwenza imali kunye nokulawula uluhlu lwevidiyo yeprimiyamu. Ngexesha leminyaka emine ekunye nenkampani, uye wasungula uphawu lweTelaria kwaye, kwisithuba seenyanga ezingama-24, waluseka ngempumelelo njengenkokeli eyaziwayo kumabonwakude.
Phambi kweTelaria, uJennifer wayenguSekela Mongameli oPhezulu weNtengiso eDityanisiweyo e-Evolve Media, umshicileli wepremiyamu wendlela yokuphila. Ngelixa wayekulo nkampani, wayibeka kwakhona ukuze ilungelelanise neendlela ezivelayo zabathengi zokuzibandakanya nentengiso kunye nomxholo kwaye wakhokelela kwimizamo yolawulo lotshintsho ekwakheni inkcubeko yentsebenziswano.
Ngexesha lomsebenzi wakhe, uJennifer ubambe nezikhundla zobunkokeli kumshicileli wemidiya yedijithali, SAY Media, inkampani yemidiya yehlabathi, uConde Nast, kunye nearhente yokuhamba kwi-Intanethi, iTravelocity. Ngokuqaphelekayo, kwiTravelocity, uJennifer wayebandakanyeke kakhulu kuphuhliso lwenkampani ephumelele ibhaso iRoaming Gnome campaign, eqhubekayo nanamhlanje.
Kwindima yakhe entsha, uxanduva lukaJennifer lubandakanya ukuphakamisa uphawu lweTraportport, ukomeleza ukuvelisa okukhokelayo kunye nokuchaza nokunxibelelana nenkcazo yenkampani entsha ethembekileyo, eyahlukileyo nechukumisayo. Uzinze eNew York, eUnited States, kwaye unika ingxelo ngqo kuGreg Webb, iGosa eliyiNtloko lesiGqeba. Ujoyine neQela lobuNkokeli eliPhezulu lenkampani.
UGreg Webb, iGosa eliyiNtloko lesiGqeba eTravelport, uthe: “Ukuthengisa ngumsebenzi obalulekileyo kuwo nawuphi na umbutho. Nangona kunjalo, kubaluleke ngokukodwa ngoku eTravelport njengoko sikhawulezisa ukuphunyezwa kwesicwangciso sethu esitsha kwaye silungiselela ukwazisa iqonga lethu lesizukulwana esilandelayo. Ndinovuyo ke ngoko ukumisela iGosa elitsha eliyiNtloko lezeNtengiso likaJennifer. Uyinkokeli ebalaseleyo, eqinisekisiweyo nenobuchule bokuyila, kwaye uzakudlala indima ebaluleke kakhulu ekusincedeni sifezekise iinjongo zethu zamabhongo. ”
UJennifer Catto wongeze wathi: “Isicwangciso esitsha seTraipport, ubunkokeli obukhethekileyo kunye nombono wentengiso wenze isigqibo esilula sokujoyina iqela. Amathuba okukhokela umsebenzi wentengiso njengenkampani ehamba kuhambo olutsha olunesibindi awuzi rhoqo, ke lixesha lokuba ube lapha. Ndijonge phambili ekuqaliseni nasekusebenzeni noGreg, iqela lobunkokheli eliphambili kunye nabo bonke oogxa bam abatsha, ukuqinisa isikhundla seTripportport njengenkokeli kusasazo lokhenketho. ”
UJennifer uphumelele kwiKholeji yaseMiddlebury eVermont, eUnited States, kwaye unolwazi ngesiTaliyane, iSpanish, isiFrentshi kunye nesiSwahili. Usebenze kwibhodi yeMyuziyam yaseBrooklyn yaBantwana kwaye ebelilungu elisebenzayo le-She Runs It, umbutho ongajonganga nzuzo ozinikele ekuvuleleni indlela yabasetyhini abaninzi ukuba bakhokele kuwo onke amanqanaba entengiso, eendaba nakwezobuchwephesha.
INTO ONOKUYITHATHA KWELI NQAKU:
- She has served on the board of the Brooklyn Children's Museum and has been an active member of She Runs It, a non-profit organization dedicated to paving the way for more women to lead at every level of marketing, media and tech.
- Opportunities to lead a marketing function as a company embarks on a bold new journey don't come around often, so it's an exciting time to be here.
- While at the company, she repositioned it to align it with emerging ways consumers engage with advertising and content and led change management efforts to build a culture of collaboration.
