IBhodi yoKhenketho yaseHong Kong (HKTB) izibeka endaweni yayo ukuze iphendule ngesicwangciso esilungelelanisiweyo sokwamkela iindwendwe kunye nokuvuselelwa njengoko ilizwe liqala ukubuyela kancinci. Ukuphumeza oku, i-HKTB iququzelele inkomfa yewebhu nge-24 ka-Epreli ukubonelela ngohlaziyo lwamva nje kuphuhliso lwezokhenketho kunye nokwazisa ngesicwangciso-nkqubo se-HKTB sesicwangciso sokubuyisa ukhenketho. Usihlalo we-HKTB uGqirha YK Pang uthe COVID-19 bhubhane ibangele imiceli mngeni engathethekiyo kukhenketho lwaseHong Kong kwaye yazisa ukhenketho lwehlabathi.
UGqirha Pang uthe: “Indawo yokhenketho iza kuphinda imiswe. Kwilizwe elisemva kobhubhane, siza kubona utshintsho kukhetho kunye nokuziphatha phakathi kwabahambi - iimeko zempilo zikawonke-wonke zokufikela kunye nemigangatho yezempilo yezothutho, iihotele kunye nezinye izibonelelo zokhenketho ziya kuba yinto ephambili. Abantu baya kukhetha ikhefu elifutshane lokuhamba kunye nohambo olufutshane, kwaye iihambo zempilo entle ziya kuba sisiqhelo esitsha. Eli lelona xesha lilungileyo lokuba siphonononge kwaye siqwalasele kwakhona isikhundla sikaHong Kong kurhwebo lwezokhenketho lwehlabathi kwaye siphakamise umgangatho [wethu] wenkonzo. Ngokubambisana norhwebo lokuhamba, i-HKTB iza kwenza isicwangciso-qhinga sophuhliso lwexesha elide seshishini lethu lezokhenketho. ”
Inkomfa yewebhu ibizinyaswe ngabameli abamalunga ne-1,500 abavela kwiiarhente zohambo, iindawo ezinomtsalane, iihotele, iinqwelomoya, amashishini okuthengisa nokutya, kunye neentlanganiso, Inkuthazo, iiNdibano kunye neMiboniso (MICE) nakumacandelo okuhamba ngenqanawa. Abameli abavela kwii-ofisi ze-HKTB kwihlabathi liphela nabo bathathe inxaxheba entlanganisweni ukubonelela ngolwazi kuphuhliso lwamva nje kwimimandla eyahlukeneyo yentengiso.
Kwilizwekazi laseMarike
I-Mainland iye yaqalisa kwakhona imisebenzi yezoqoqosho, kwaye abantu babuyela emsebenzini. Ngenxa yokuqhambuka kwefuthe kuqoqosho, abathengi baya kuba nokuqonda ngakumbi amaxabiso kwaye balandele ixabiso leeholide zemali. Emva kokuvalelwa ixesha elide, iindwendwe ziya kugxila kakhulu kwezempilo nakwindalo. Xa ukhetha indawo oya kuyo kuhambo lwexesha elizayo, baya kuthanda abo babeka umngcipheko osezantsi kwimpilo. Imakethi yeNtlanganiso kunye neNkuthazo iye yehla njengoko imisebenzi emininzi imisiwe okanye iya kubanjelwa kwi-intanethi.
Ukurhoxiswa okufutshane kunye neeMarike ezintsha
Ukhenketho lwasekhaya luya kuba lolona khetho luphambili kungekudala emva kobhubhane, kwaye uhambo oluphumayo luya kuphinda luqale kungekudala. Ukhuphiswano lommandla luza kuba namandla kunakuqala nanjengoko abasemagunyeni kwezokhenketho kunye norhwebo lokundwendwela kwiindawo ezahlukeneyo belungiselela unyuselo olunamandla lokulwa iindwendwe. EJapan, Korea, naseTaiwan, iya kuba ngamacandelo amancinci kunye nabaphakathi abaya kuba ngabona banomdla wokuhamba. Ukhenketho oluhlaza kunye nangaphandle ziya kuthandwa, ngelixa uhambo olufutshane luya kukhethwa ngenxa yemali kunye neholide.
Iimarike ezinde
Okwangoku, oorhulumente bagxile ekuqulatheni ukuqhambuka ngaphakathi kwengingqi. Ixesha elide kulindeleke ukuba ezi marike ziphinde zibuye, kwaye uhambo oluphumayo lungaqala kwikota yokugqibela yalo nyaka kwasekuqaleni. Iindwendwe zase-Asiya zase-Asiya kulindeleke ukuba zibe ngabokuqala ukutyelela eHong Kong emva kobhubhane. Uvakalelo lwabathengi luhle kakhulu eCanada, eFrance nase-Jamani, kwaye uhambo oluphumayo kulindeleke ukuba lubuyele kwizinga elikhawulezileyo kwezi marike.
I-HKTB ibhengeze kwangoko ukuba iya kwabela i-HK $ 400 yezigidi ukuxhasa ukukhushulwa ngorhwebo. UMlawuli oLawulayo we-HKTB uDane Cheng ucacisile ukuba i-HKTB iqulunqe isicwangciso esinezigaba ezi-3 sokuvuselela ukhenketho lwaseHong Kong. Ixesha elichanekileyo liya kuxhomekeka kuphuhliso lobhubhane.
Isigaba 1 (Ngoku): Ukomelela kwakhona
I-HKTB ilungiselela isicwangciso sokubuyisela ukhenketho eHong Kong.
Isigaba 2: Ukubuyisela kwimeko yesiqhelo
Nini ubhubhani ibonisa iimpawu zokupheliswa, i-HKTB iya kuqala ijolise kwimarike yendawo ukukhuthaza indawo entle eHong Kong ngokukhuthaza abahlali ukuba baphinde bafumane ubumelwane obahlukeneyo kunye neenkcubeko zoluntu ukuze bathumele umyalezo oqinisekileyo kubakhenkethi kwaye babuyise ukuzithemba kwabo esixekweni. Okwangoku, i-HKTB iza kuphehlelela inyusa ubuchule kurhwebo kwiimarike ezithile ezikhethiweyo ngokusekwe kwintengiso nganye ukukhuthaza umdla wabantu wokundwendwela iHong Kong.
Isigaba 3: Ukuqalisa kwakhona
Izehlo zeMega kunye nephulo elitsha lophawu lokhenketho liza kuphehlelelwa ukwakha umfanekiso wokhenketho waseHong Kong njengenxalenye yesicwangciso sokubuyisa ukhenketho.
Kwiqonga elikwi-Intanethi, uSihlalo we-HKTB uGqirha YK Pang (ekhohlo) kunye noMlawuli oLawulayo uDane Cheng (ngasekunene) banike urhwebo lokuhamba lwasekhaya ngohlaziyo kuphuhliso lwezokhenketho lwaseHong Kong kwaye bazisa isicwangciso seHKTB esizayo.
# ulwakhiwo
INTO ONOKUYITHATHA KWELI NQAKU:
- When the pandemic shows signs of abating, the HKTB will first focus on the local market to promote positive ambience in Hong Kong by encouraging locals to rediscover different neighborhoods and community cultures in order to send a positive message to visitors and restore their confidence in the city.
- In the post-pandemic world, we will see a shift in preference and behavior among travelers – the public health conditions of destinations and the hygiene standards of transportations, hotels, and other tourism facilities will become a top priority.
- To achieve this, HKTB organized a web conference on April 24 to provide the latest updates on tourism development and introduce the HKTB's strategic framework of a tourism recovery plan.
