Iinkampani zoKhenketho zifuna ngaphezulu kunangaphambili ukwazi imfuno yohambo oluchanekileyo olungenasiphelo ukugxila kutyalo-mali lwazo ngeyona ndlela ingcono. Ukusebenzisa iItali njengomzekelo, ilizwe likwimeko entle kakhulu kumxholo waseYurophu nge-17% yezinto ezikhethwayo, nto leyo eyenza ibe yindawo yesibini ekhethwe ngabakhenkethi, emva kweSpain, kuqwalaselwa ugcino de kube ngoMatshi ka-2022.
Oku kuchazwa kwe-analytics yento abahambahambayo abazimisele ukuyenza, ngokukodwa ngehlobo malunga nekona, yenziwe nguSojern, iqonga lokuthengisa idijithali kwishishini lokuhamba. Kwinkampani, isitshixo sisifundo se-algorithms ukusuka kwinethiwekhi yoluntu ukuya kwi-Intanethi, ukuya kwi-Smart TV, njengoko yonke into ithetha nomthengi ochazwe ngokuqhubekayo ngexesha langempela.
Inkampani ixela kwangaphambili kwimeko yase-Italiya, iindlela ezintle zabakhenkethi, kunye notyekelo olukhulu kwiiholide zasekhaya nezaseYurophu. IRoma ikwi-2% yezinto ezikhethwayo kwaye yindawo yesibhozo ekhethiweyo eYurophu, ilandelwa kwangoko yiSardinia. I-Itali yindawo yesibini ethandwayo eYurophu kwakhona ngabakhenkethi baseMelika-imarike ebaluleke kakhulu kumgama omde kubakhenkethi abafikayo.
Kubakhenkethi base-US, iRoma imele eyona nto ilungileyo - nge-10% yezinto ezikhethwayo, ithatha indawo yesibini kuluhlu lweendawo abazithandayo eYurophu, ilandelwa yiMilan (3%) kunye neVenice (2%) ebekwe kuluhlu lweendawo ezithandwayo IYurophu kwindawo ye-10 kunye ne-14.
Oku kwahlukile kwiimarike kuMbindi Mpuma leyo, okokuqala emva ubhubhani, ibonisa umdla obalulekileyo eItali kwimeko yaseYurophu. Kubo, i-Italiya ikwindawo yesine phakathi kweendawo ozithandayo eYurophu kunye ne-7% yezinto ezikhethwayo. Kwindawo yokuqala yale marike yiMilan kunye ne-3% yezinto ezikhethwayo, ezibeka kwinani le-10 kwi-rankings yezona ndawo zithandwa kakhulu zaseYurophu ehlotyeni le-2022, ilandelwa yiRoma ngenani le-14 kwi-renking kunye ne-2% yezinto ezikhethwayo.
Eli hlotyeni lika-2022 ngokuqinisekileyo liya kwahluka kule minyaka mi-2 idlulileyo, okokuqala ngqa xa kuthelekiswa no-2019, ngoku ithathwa ngokuba “ngunyaka ongu-zero” ngokuthetha ngoqoqosho kwezokhenketho.
Iinjongo zokuhamba ziyi-35% yelizwe, i-32% yaseYurophu, kunye ne-34% yokuhamba ixesha elide ngaphandle kweYurophu.
"Uphando lokubhukisha iholide e-Italiya e-USA luqale kulo nyaka ngokuhla okuphawulekayo kwe-45% ngo-2019 kodwa ngokukhawuleza lafikelela kwi-parity malunga neentsuku ezimbalwa zokuqala ngoFebruwari kunye ne-20% ezinzile kulo lonke uFebruwari kude kube sekuqhambukeni. yemfazwe ephawula, e-Itali, kuphela ukwehla okuncinci okwethutyana, kodwa ihlala iphinda ichacha xa kuthelekiswa no-2019.
“Okwangoku, abantu base-US abafuna uhambo oluya kwi-Intanethi oluya e-Itali bayakhula ngakumbi,” utshilo uLuca Romozzi, uMlawuli wezoRhwebo eYurophu.
Yintoni engatshintshiyo, nangona kunjalo, kukhangelo oluqhubekayo lwabantu lweendawo ekuya kuzo kunye nokuhamba ngeenqwelomoya rhoqo ngenyanga yonyaka, umkhwa othe wasekwa ngokwawo ngo-2019 kwaye ngo-2022 ubonakala ubalulekile. Uhlengahlengiso lonyaka ngoku luyinyani. Oku kuthetha ukuba kufuneka sizame ukutsala abakhenkethi rhoqo kwaye ngokuqhubekayo, ngaphandle kweziganeko ezingaphandle kokhenketho.
"Indida kukuba uhlala utyala imali encinci ukonga utyalo-mali lokuthengisa ukuze uphumelele umhambi, ofana nowama-2019, kodwa utshintshe indlela yakhe yokuthenga," utshilo uLuca Romozzi.