I-46% ye-2021 yohambo lwezentengiselwano zemali yelinge lokuhamba zibandakanya ukwabelana, ukurenta, okanye iinkampani zokudumisa.

Kwizivumelwano zenkxaso-mali ye-app yohambo engama-26 ngo-2021, i-46% yazo ibandakanya ukukhwela, ukurenta, okanye iinkampani zokukhwela inqwelo-mafutha. Abahlalutyi boshishino baqaphela ukuba le pesenti ibalulekileyo ibonisa ukuzithemba okuhlaziyiweyo kubatyali-mali njengoko impembelelo yobhubhane iyancipha, kunye nomdla wabo onzulu kwiinkampani ezisekwe kwitekhnoloji esekwe kwiinkampani ezinokubonelela ngeendlela zothutho ezizezinye, ezikwimfuno ekhulayo kubathengi.

Ngokweedatha zamva nje, kukho ukonyuka kwe-183% unyaka nonyaka kwinani leentengiselwano zenkxaso-mali eyenzeka ebandakanya uhambo kunye ne-apps zokhenketho, njengoko ubhubhani uye waphelisa ukuzithemba kubatyali-zimali ngo-2020. kunye neeapps zokudumisa ziqhube olu lwando olunyukayo kwi-frequency deal.

Ukukhwelana, ukurenta kunye nabaqalayo abafumana inkxaso-mali ngo-2021 babelana ngemixholo eqhelekileyo yokusebenza kweemodeli ezintsha zoshishino kunye nokusebenza ngeendlela eziphucukileyo zobuchwepheshe ezidityaniswe kwii-apps zabo. Abatyali-mali babone ezi nkampani zininzi zincinci zihamba kulo bhubhani, nto leyo yabonisa ukuba uninzi luneemodeli zeshishini ezomelela.

Ukuqala kweFransi BlaBlaCar yenze umjikelo omtsha wenkxaso-mali we-115 yezigidi zeedola ngo-2021. Inkampani inamalungu angaphezu kwezigidi ezingama-90 ahamba nge-carpool okanye iibhasi ezihamba umgama omde kwiimarike ezingama-22.

Ingqwalasela ye-BlaBlaCar ekuthengiseni iimoto kunye noqoqosho lokwabelana nge-app yayo ivumele inkampani ukuba ibe luhlobo oluthile lwe-Airbnb yokuthutha. Ixhamla kuhlobo lobonelelo olukhethekileyo olungazange lubonwe kwesi sithuba, njengoko nawuphi na umnini wemoto enokwabelana ngokukhwela kwakhe umgama omde nabakhweli abafuna ukuhamba ngendlela enye.”

Ukongezelela, BlaBlaCar isebenzisa ukuFunda koomatshini ukwandisa impumelelo yabaqhubi bayo abatsha. Isebenzisa idatha eyiqokelela kumalungu ukwenza iingcebiso zomntu kunye neengcebiso, ezithi ke zityhalwe kubaqhubi ukuba bandise ukuzibandakanya. Olu hlobo lukhethekileyo lwemodeli yeshishini kunye nokusetyenziswa kobuchwepheshe obuphambili yinto etsala abatyali-mali abaninzi bokuqala kunye nabathengi.

I-Q1 2021 Consumer Survey yafumanisa ukuba i-43% ye-Gen Z kunye ne-41% yeminyaka eyi-millennials 'ihlala' okanye 'ihlala' iphenjelelwa yindlela eqhubela phambili ngayo imveliso okanye inkonzo. Oku kwalatha kwinto yokuba aba bathengi baya kukhokela imfuno yeendlela ezizezinye zothutho ezisekwe kwi-app.

Iimodeli zamashishini amatsha kunye nokusetyenziswa kwetekhnoloji kuya kuqhubeka ukuyila abangeneli abatsha kwicandelo lokukhwela, irenti kunye nelokuncoma, ngakumbi ukutsala inkxaso-mali kubatyali-mali abafuna iqhekeza lelinye. Uber.